Agrital

Agrital is an Italian publishing house (Agrital Editrice) best known as the publisher of Il Floricultore, described on its own pages as the "historic" magazine of Italian floriculture and nursery gardening and the first of its kind, founded in 1964 by Bruno Nunziata. The magazine has served for more than 55 years as a reference point for the whole floriculture and nursery sector — both production and trade — as well as for complementary activities such as equipment, products and services. Il Floricultore addresses a professional readership that includes floriculturists and nursery growers, garden centres and florists, plant and flower wholesalers, garden builders and landscapers, selectors and hybridisers, and manufacturers, traders and representatives of products, equipment and services. Its editorial formula combines clear, rigorous and engaging professional information: stories of the people and companies working to make Italian floriculture great, world news, good practices and a large volume of technical articles. The publisher's registered office is given as Agrital Editrice, via Giovanni da Palestrina 3, 37131 Verona, while the magazine's editorial contact details use a Verona-area telephone number and email. Il Floricultore is registered with the Tribunale di Milano (no. 6480 of 12 February 1964) and with the Italian Register of Communication Operators (ROC no. 18602), and is associated with USPI, the Italian Union of Periodical Press. The responsible director is Ester Nunziata. Beyond the print magazine, the Agrital/Il Floricultore operation runs a news website covering trade fairs and exhibitions (such as EIMA, GrootGroenPlus and GaLaBau), market data on Italian floriculture, company and product news, and phytosanitary topics. Wikidata describes Agrital as a publishing house based in Como, Italy, while the publisher's own masthead places Agrital Editrice in Verona; the two locations reflect different records of the business rather than a change of identity.

Agrital's documented history is closely tied to Il Floricultore, the magazine it publishes. According to the magazine's own "Chi siamo" page, Il Floricultore was founded in 1964 by Bruno Nunziata and is described as the first and "historic" magazine of Italian floriculture and nursery gardening. The publication was registered with the Tribunale di Milano on 12 February 1964 (registration no. 6480), a date that anchors the launch of the title in the early 1960s. From its foundation, the magazine positioned itself as a reference point for the entire floriculture and nursery sector, covering both production and commerce as well as complementary activities such as equipment, products and services. Its readership spans floriculturists and nursery growers, garden centres and florists, plant and flower wholesalers, garden builders and landscapers, selectors and hybridisers, and manufacturers, traders and representatives of products, equipment and services. Over the decades the title built an editorial identity based on clear, rigorous and engaging professional information, combining company and people stories, world news, good practices and a large volume of technical articles. By the time of its "Chi siamo" page (dated 31 December 2015), the magazine stated it had been serving Italian floriculture for more than 55 years, confirming its continuous publication since 1964. The publishing entity behind the magazine is Agrital Editrice, whose registered address is given as via Giovanni da Palestrina 3, 37131 Verona. The magazine is registered with the Italian Register of Communication Operators (ROC no. 18602) and is associated with USPI, the Unione Stampa Periodica Italiana. Ester Nunziata is listed as the responsible director. Wikidata separately records Agrital as a publishing house based in Como, Italy, indicating that the business has been recorded in more than one Italian location. In the digital era, Agrital's Il Floricultore operation extends to the website ilfloricultore.it, which carries trade-fair coverage (EIMA, GrootGroenPlus, GaLaBau), market news such as the value of Italian floriculture, company and product news, phytosanitary topics and obituaries of sector figures. The site also promotes events and offers services such as free entry codes for trade fairs, reflecting the publisher's role as an information hub for the Italian green sector.

• 2015

  The magazine's "Chi siamo" page states it has served Italian floriculture for more than 55 years.

• 1964

  Il Floricultore is founded by Bruno Nunziata and registered with the Tribunale di Milano (no. 6480, 12 February 1964).

Specialist trade publisher serving the Italian floriculture and nursery-gardening sector with professional, technical and market information.

• Il Floricultore

  Historic Italian trade magazine for floriculture and nursery gardening, founded 1964.

• ilfloricultore.it

  News website covering trade fairs, markets, companies, products and phytosanitary topics.

1. 1Homeilfloricultore.it
2. 2Chi siamoilfloricultore.it
3. 3Agritalwikidata.org