Aimer

Aimer is a Chinese underwear brand established in 1993 and headquartered in Beijing. Its business centers on intimate apparel, including bras, underwear and loungewear. The brand positions itself around comfort, design and material quality, and has emphasized fit, ergonomic pattern-making and fabric application in its product development. It has also extended its assortment into homewear and related lifestyle scenarios. Publicly available information is sufficient to identify Aimer as a representative Chinese underwear brand, but detailed and verifiable information on store numbers, overseas scale, former executives and the full history of individual product lines is limited and is not expanded here.

Aimer was established in 1993 and is headquartered in Beijing, with women’s underwear as its early and core business. As China’s underwear market developed, the brand broadened its range from basic intimate apparel such as bras and underwear to loungewear and related lifestyle products. Comfort, fit, fabric quality and aesthetic design have remained recurring themes in its product development. The available material supports this basic account, but there is insufficient reliable and cross-checked information to provide a detailed chronology of brand-line expansion, channel changes or management succession.

• 1993

  Brand founded

  [1]爱慕官方网站aimer.com.cn

  Aimer was founded in China, focusing on underwear and related intimate apparel.

Mid-to-high-end lingerie and intimate apparel, emphasizing comfort, design, and quality.

• Underwear

  Bras

  One of Aimer’s core categories, designed around support, fit, comfort and everyday wear, and a central part of its intimate-apparel business.

• Underwear

  Underwear

  A core intimate-apparel category focused on everyday comfort, fit and fabric feel, complementing the brand’s bra offering.

• Loungewear

  Loungewear

  Apparel for home and leisure settings, extending Aimer’s assortment from underwear into adjacent lifestyle clothing.

• 2024

  Children's Clothing Poses Suffocation Risk, Fails Spot Check and Draws Fine

  An Aimer Co., Ltd. baby jumpsuit failed requirements for cords and attachments and posed an infant suffocation risk, placing it on a quality "blacklist"; in January 2025, the Beijing Chaoyang District market regulator fined the company 4,308 yuan, confiscated illegal gains of 2,154 yuan and unsold products. The company did not publicly respond.

  Source

Read more

1. 1爱慕官方网站aimer.com.cn
2. 2爱慕 (品牌) - 维基百科zh.wikipedia.org
3. 3Children's Clothing Poses Suffocation Risk, Fails Spot Check and Draws Finefinance.sina.com.cn
4. 4Children's Clothing Poses Suffocation Risk, Fails Spot Check and Draws Finefinance.china.com