AITO

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AITO is a Chinese electric-vehicle marque created by Seres Group in partnership with Huawei.

Last updated November 1, 2026

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First read: Oct 29, 2026
Latest read: Nov 4, 2026

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Overview

AITO is a Chinese electric-vehicle marque owned by Seres Group and developed through a close commercial and technology partnership with Huawei. The brand was launched in Chongqing in December 2021 and is marketed through Chongqing AITO Auto Sales Co., Ltd., formerly known as Seres Auto Sales Co., Ltd. Its name is commonly explained as meaning “Adding Intelligence to Auto,” while its Chinese name, Wenjie (问界), can be understood as referring to exploring or crossing into new boundaries. AITO is the first marque associated with Huawei’s Harmony Intelligent Mobility Alliance, or HIMA. Under this model, Huawei does not manufacture the vehicles itself. Instead, it takes a leading role in product definition, vehicle development, intelligent-cockpit software, advanced driver-assistance systems, supply-chain coordination, marketing, retail channels, and user-experience management. Seres remains the vehicle manufacturer and is responsible for automobile production and core manufacturing operations. The partnership therefore combines Seres’ manufacturing capabilities with Huawei’s consumer-electronics ecosystem, software, vehicle-computing technology, and sales infrastructure. The first AITO vehicle was the M5, announced by Huawei in December 2021. Based on the Seres SF5 platform, the M5 established the brand’s initial position in the premium smart-SUV segment. The range subsequently expanded with the M7, a larger SUV, and the M9, a full-size luxury SUV. The brand’s model strategy covers both battery-electric vehicles and extended-range electric vehicles, allowing AITO to address consumers who want electric driving but may also value longer-distance flexibility. AITO vehicles are distinguished by Huawei-developed intelligent-vehicle technologies. These include the HarmonyOS Cockpit, which connects vehicle functions with Huawei’s software ecosystem, and Huawei’s ADS autonomous-driving system. The technology package can include lidar, high-definition cameras, millimetre-wave radar, ultrasonic radar, dedicated computing hardware, automatic parking, and assisted-driving functions. These systems are marketed as advanced driver assistance rather than fully autonomous driving. The relationship between the two companies has evolved. In the early phase, Seres handled the vehicle life cycle, including research and development, manufacturing, and after-sales service, while Huawei concentrated on product definition, development support, and sales channels. From 2023, Huawei became more directly involved in deliveries and after-sales operations, alongside Seres. The brand also underwent a brief promotional shift toward “HUAWEI Wenjie” in 2023 before Huawei-directed promotional materials were removed from AITO stores. In 2023, the Chinese Wenjie name and related trademark were transferred to Huawei, while the English AITO vehicle trademark and logo remained associated with Seres. In July 2024, Huawei announced that it would transfer its English AITO trademarks and related patents back to Seres for RMB 2.5 billion, citing Chinese rules concerning automobile-brand ownership by vehicle manufacturers. AITO has also begun international expansion. In the United Arab Emirates, the M9 is marketed as the AITO 9 through a cooperation agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors’ luxury dealership network. The brand remains primarily associated with the Chinese market, where its identity is tied to Huawei’s intelligent-mobility ecosystem and Seres’ vehicle manufacturing base.

History

AITO emerged from the partnership between Chinese vehicle manufacturer Seres Group and Huawei. The marque was introduced on December 2, 2021, at Seres’ Liangjiang factory in Chongqing. It was designed as the first automotive brand in Huawei’s Harmony Intelligent Mobility Alliance, a collaboration framework in which Huawei supplies technology, product-development expertise, branding and distribution capabilities while a partner manufacturer builds the vehicles. The first AITO model, the M5, was announced on December 23, 2021. The vehicle was derived from the Seres SF5 SUV and represented the first major automotive product developed by Huawei with Seres. During the initial arrangement, Seres retained responsibility for the vehicle’s full life cycle, including research and development, manufacturing and after-sales service. Huawei contributed to product definition, development, intelligent systems and sales channels. The arrangement positioned AITO differently from a conventional automaker: it was an ecosystem-oriented marque built around cooperation between an established manufacturer and a technology company. AITO later broadened its range with the M7 and M9 SUVs. Its products use either battery-electric or extended-range electric powertrains, and the marque has concentrated on smart SUVs rather than a broad body-style portfolio. Huawei’s contribution includes the HarmonyOS Cockpit and the ADS advanced driver-assistance platform. The cockpit is based on Huawei technologies including Kirin computing components, connected software functions and, in some configurations, augmented-reality head-up display capabilities. Huawei has also opened application interfaces for the cockpit ecosystem to automakers, suppliers and other partners. The ADS platform is intended to provide Level 2-plus driver assistance. Public descriptions of ADS 2.0 refer to a sensor and computing architecture combining lidar, high-definition cameras, millimetre-wave radar, ultrasonic radar and Huawei-developed chips. Functions described for the system include assisted manoeuvring, obstacle recognition, pedestrian yielding, animal detection, automated parking and valet-parking functions. These features are driver-assistance capabilities and do not make the vehicle fully autonomous. The operating relationship became more integrated from 2023, when Huawei began handling deliveries and after-sales service alongside Seres. Both companies also participated in quality control and marketing. Vehicles were officially distributed through Chongqing AITO Auto Sales Co., Ltd., which had previously operated under the Seres Auto Sales name. Brand ownership and trademark control became a notable issue. In March 2023, promotional activity briefly used Huawei Wenjie or HUAWEI Wenjie branding. Richard Yu subsequently directed that Huawei-related promotional materials be removed from AITO stores from April 1. In June 2023, the Chinese Wenjie name and its trademark were transferred to Huawei. The English AITO mark and its vehicle logo, however, remained with Seres at that stage. In July 2024, Huawei announced the return of its English AITO trademarks and related patents to Seres for RMB 2.5 billion. Yu explained that Chinese regulations require automobile brands to be owned by the vehicle manufacturer. AITO’s overseas activity includes the United Arab Emirates, where the M9 is sold as the AITO 9 through Performance Plus Motors, a subsidiary of the Abu Dhabi Motors dealership network. The marque has also pursued visibility through cultural marketing, becoming a full strategic partner of the 2025 China Golden Rooster and Hundred Flowers Film Festival. AITO’s identity therefore rests on three linked elements: Seres’ manufacturing base, Huawei’s intelligent-vehicle technology and ecosystem, and a premium smart-electric-SUV market position.

2025
Strategic partnership with China Golden Rooster and Hundred Flowers Film Festival
[1]AITOen.wikipedia.org
AITO became a full strategic partner of the 2025 film festival.
2024
English AITO trademarks and patents transferred back to Seres
[1]AITOen.wikipedia.org
Huawei announced a RMB 2.5 billion transfer of relevant English AITO trademarks and patents to Seres.
2023
Huawei took a larger role in deliveries and after-sales
[1]AITOen.wikipedia.org
Huawei began handling deliveries and after-sales activities alongside Seres, while both companies continued joint marketing and quality control.
2023
AITO M9 introduced
[1]AITOen.wikipedia.org
The M9 expanded the range into the full-size luxury SUV category.
2023
Chinese Wenjie trademark transferred to Huawei
[1]AITOen.wikipedia.org
Huawei received the Chinese Wenjie name and related trademark, while Seres retained the English AITO vehicle mark at that time.
2022
AITO M5 entered the model range
[1]AITOen.wikipedia.org
The M5 became the marque’s compact SUV offering in battery-electric and extended-range configurations.
2022
AITO M7 added
[1]AITOen.wikipedia.org
The M7 expanded AITO into the mid-size SUV segment.
2021
AITO marque launched
[1]AITOen.wikipedia.org
Seres and Huawei launched AITO at the Seres Liangjiang factory in Chongqing on December 2.
2021
AITO M5 announced
[1]AITOen.wikipedia.org
Huawei announced the M5 on December 23 as the first vehicle developed through its partnership with Seres.

Products and positioning

A premium Chinese smart-electric-vehicle brand combining Seres manufacturing with Huawei software, intelligent-cockpit, advanced driver-assistance, sales, and user-experience capabilities.

Compact SUV · 2022
AITO M5
The M5 was AITO’s first vehicle and was announced by Huawei in December 2021. It is based on the Seres SF5 SUV and is offered in battery-electric and extended-range electric forms. The model established AITO’s core proposition: a premium SUV combining Seres vehicle manufacturing with Huawei intelligent-cockpit software, connected functions and advanced driver-assistance technology.
Mid-size SUV · 2022
AITO M7
The M7 is AITO’s mid-size SUV offering. It extends the brand beyond the compact M5 and is available in battery-electric and extended-range configurations. Its positioning emphasizes family use, intelligent vehicle functions and Huawei’s software ecosystem, while manufacturing and vehicle production remain associated with Seres.
Full-size luxury SUV · 2023
AITO M9
The M9 is AITO’s full-size luxury SUV and one of its flagship products. It is offered with battery-electric and extended-range powertrains and features Huawei intelligent-cockpit and driver-assistance technologies. In the United Arab Emirates, the model is marketed as the AITO 9 through a local dealership partnership.
Full-size SUV · 2025
AITO M8
The M8 is listed as an AITO full-size SUV available in battery-electric and extended-range forms. It extends the marque’s premium SUV portfolio and follows the brand’s model naming and technology strategy. Detailed specifications and market-by-market availability are not established in the cited reference.
Mid-size SUV · 2026
AITO M6
The M6 is listed as a planned or current mid-size AITO SUV with battery-electric and extended-range variants. Public information in the cited material provides limited detail about its equipment, positioning and commercial rollout.
Intelligent vehicle software and cockpit system
HarmonyOS Cockpit
Huawei’s HarmonyOS Cockpit is the software and computing environment used in AITO vehicles. It can incorporate Huawei Kirin system-on-chip technology, connected vehicle functions, smart instrument displays and augmented-reality head-up display capabilities. Huawei has made application interfaces available to ecosystem participants to support additional vehicle and connected-service functions.
Advanced driver-assistance system
Huawei ADS
Huawei ADS is the advanced driver-assistance platform used by AITO vehicles. Descriptions of ADS 2.0 include lidar, high-definition cameras, millimetre-wave radar, ultrasonic radar and dedicated Huawei computing hardware. The system supports functions such as assisted driving, obstacle recognition, automatic parking and valet parking, and is described as a Level 2-plus driver-assistance system rather than a fully autonomous-driving system.

Controversies

2026
AITO responds to Shenmu vehicle fire accident
AITO issued a statement regarding a vehicle collision and fire in Shenmu. According to the company, its preliminary check found that the vehicle was under manual driving at the time of the incident, and that online claims of a battery fire and an assisted-driving collision did not match the facts. AITO said it was cooperating with the authorities' investigation and that the final conclusions would depend on the official investigation results.
Source
2026
Seres sues user over AI-generated video about AITO
Seres sued a user who allegedly generated and publicly posted an AI video depicting a vehicle collapsing and labeling it AITO; the user received a court summons. The article does not specify when the lawsuit was filed.
Source

2025China Golden Rooster and Hundred Flowers Film Festival strategic partnership
China
AITO became a full strategic partner of the 2025 China Golden Rooster and Hundred Flowers Film Festival, linking the marque with a prominent Chinese film and cultural event.
Source

Brand decisions

2024
AITO English trademarks and related patents transferred to SeresM&A
Background
Huawei held English AITO trademarks and related patents after the earlier changes in brand and trademark control.
Action taken
Huawei announced a transfer of the English AITO trademarks and related patents to Seres for RMB 2.5 billion.
Aftermath
Seres regained control of the English AITO brand assets. Huawei attributed the move to Chinese regulations requiring automobile brands to be owned by their manufacturers.
Transfer consideration. RMB 2.5 billion (2024 announcement)
Source
2023
Huawei-related promotional branding withdrawn from AITO storesStrategy
Background
AITO was briefly promoted using Huawei Wenjie or HUAWEI Wenjie branding in March 2023.
Action taken
Richard Yu directed that promotional materials related to Huawei be removed from AITO stores from April 1.
Aftermath
The episode highlighted the distinction between Huawei’s technology and commercial role and Seres’ role as the vehicle manufacturer and brand owner.
Source
2023
Chinese Wenjie trademark transferred to HuaweiOther
Background
AITO’s Chinese name, Wenjie, and its associated trademark were held by a Beijing company before the transfer.
Action taken
The Chinese Wenjie name and trademark were transferred to Huawei, while the English AITO vehicle mark and logo remained with Seres.
Aftermath
Trademark ownership became divided between the Chinese Wenjie identity and the English AITO vehicle branding.
Source

Recent events

Unconfirmed
AITO announces new M8 launch and rapid-delivery arrangements[8]问界发布新 M8 上市及快速交付安排k.sina.com.cn
AITO announced that the new M8 is scheduled to launch on November 13 and that customers who place a confirmed order can receive the vehicle within as little as one week.
2026.10.23
Reported2026.10.23
AITO responds to dispute over speed data in fatal vehicle fire[6]AITO responds to Shenmu vehicle fire accidenttech.ifeng.com
AITO’s user-service account published an initial account of a vehicle collision and fire in Shaanxi, saying preliminary backend data showed the vehicle was traveling at 139.1 km/h. AITO’s customer service said the speed data came from the vehicle’s backend system, and the brand said it was cooperating with the authorities’ investigation.
Unconfirmed
AITO responds to vehicle collision and fire in Shaanxi[3]AITO responds to Shenmu vehicle fire accidentauto.jrj.com.cn
AITO user services published a statement responding to a collision and fire involving an AITO vehicle in Shenmu, Yulin, Shaanxi. AITO said the vehicle was being human-driven and traveling at 139.1 km/h at the time; it said the final accident findings would depend on the official investigation.
2026.10.21
Reported2026.10.21
AITO responds to Shenmu vehicle fire accident[2]AITO responds to Shenmu vehicle fire accidentfinance.sina.com.cn
AITO issued a statement about a vehicle collision and fire in Shenmu, saying its preliminary check found the vehicle was under manual driving and that online claims of a battery fire and assisted-driving collision did not match the facts. It said it was cooperating with authorities’ investigation and that the final conclusions would depend on the official investigation.
Unconfirmed
Reported2026.10.20
Seres sues user over AI-generated video about AITO[7]Seres sues user over AI-generated video about AITOfinance.sina.com.cn
Seres sued a user who allegedly generated and publicly posted an AI video depicting a vehicle collapsing and labeling it AITO; the user received a court summons. The article does not specify when the lawsuit was filed.
2026.10.17
Reported2026.10.21
AITO vehicle collision and fire in Shaanxi[5]AITO responds to Shenmu vehicle fire accidentzaobao.com.sg
An AITO vehicle collided with a traffic-light pole and caught fire in Shenmu, Yulin, Shaanxi. AITO said the vehicle was under manual driving and that its preliminary analysis attributed the fire to a short circuit and fluid leakage after a severe impact; it said it was cooperating with relevant authorities' investigation.
2026.10.17
Reported2026.10.22
Wenjie M9 catches fire after traffic collision[4]AITO responds to Shenmu vehicle fire accidentfinance.sina.com.cn
A Wenjie M9 caught fire after a collision at an intersection in Shaanxi. Wenjie said the vehicle was being driven manually at 139.1 km/h in a 50 km/h zone and that the fire was initially attributed to impact-related wiring short-circuiting and fluid leakage.
2026.08.19
AITO M6 cumulative deliveries exceed 40,000 units 97 days after launch[9]问界M6上市97天累计交付突破40000台k.sina.com.cn
As of August 19, cumulative deliveries of the AITO M6 exceeded 40,000 units 97 days after its launch, while the new AITO M9 exceeded 20,000 units in seven weeks.
2026.08.19
Reported2026.08.19
Seres releases 2026 half-year report with revenue of 57.493 billion yuan[10]赛力斯发布2026年半年度报告，营收574.93亿元auto.zol.com.cn
Seres released its 2026 half-year report on August 19, 2026, reporting operating revenue of 57.493 billion yuan and R&D investment of 7.007 billion yuan, up 34.8% year on year. The AITO brand's cumulative deliveries in the first half rose 10.2% year on year.
2021.12.03
Reported2021.12.03
SERES launches AITO automotive brand[11]赛力斯发布AITO汽车品牌auto.sina.com.cn
SERES launched its AITO premium smart new-energy vehicle brand. Its first model was unveiled at the same time and was scheduled for formal release on December 23.

Sources16 sources

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