AITO

AITO, known as Wenjie in China, is a Chinese new-energy vehicle brand developed through cooperation between Seres and Huawei. The brand entered the market around 2021 and targets the mid-to-high-end smart passenger-vehicle segment. Seres has been responsible for vehicle manufacturing, supply-chain and production activities, while Huawei has contributed technologies and services related to smart cockpits, intelligent driving, in-vehicle software, retail channels and customer services. AITO has offered both range-extended electric vehicles and battery-electric vehicles. Its better-known models include the Wenjie M5, Wenjie M7 and Wenjie M9, giving the brand a lineup centered on SUVs ranging from the midsize to large segment. The brand’s proposition combines new-energy vehicles with Huawei’s consumer ecosystem, HarmonyOS-based smart cockpit capabilities and advanced driver-assistance technologies. AITO has also used a sales and service model connected with Huawei’s retail network and partner stores rather than relying solely on conventional automaker dealerships. Its commercial presence remains concentrated in China. Because the operating structure, model roadmap and boundaries of the Seres–Huawei cooperation have continued to evolve, the latest corporate announcements should be used when determining current ownership and responsibilities.

AITO was created through cooperation between Seres and Huawei and entered the Chinese new-energy vehicle market around 2021. Under the cooperation model, Seres contributes vehicle manufacturing and automotive-industry capabilities, while Huawei participates in areas including smart cockpits, intelligent driving, software, retail channels and customer services. The brand is marketed in China under the name Wenjie. Its early range included the Wenjie M5, followed by the Wenjie M7 and Wenjie M9, expanding the lineup from a single model into a family of smart SUVs in several size and price segments. AITO has pursued both range-extended and battery-electric powertrains and has used Huawei’s connected-device ecosystem, HarmonyOS cockpit technology and driver-assistance capabilities as key points of differentiation. Through product upgrades and changes to its sales system, AITO has become a prominent example of Seres’ new-energy vehicle business and Huawei’s smart-car cooperation model. The precise division of responsibilities, model specifications and channel arrangements may change as the partners update their strategies and agreements.

• 2021

  AITO brand enters the market

  Seres and Huawei partnered to launch the AITO brand, marketed in Chinese as Wenjie, marking the beginning of its push into intelligent new energy vehicles.

• Product line expands to the M5, M7, and M9 series

  The brand grew from its early models into intelligent SUVs including the Wenjie M5, Wenjie M7, and Wenjie M9, covering multiple size classes.

A mid-to-high-end smart new energy vehicle brand in the Chinese market, emphasizing extended-range and battery-electric powertrains, smart cockpits, driver assistance, and integration with the Huawei ecosystem.

• Intelligent SUV

  Wenjie M5

  The Wenjie M5 is an early midsize smart SUV from AITO. It has been offered with range-extended and battery-electric powertrains and emphasizes connected-cockpit and driver-assistance functions.

• Mid-size intelligent SUV

  Wenjie M7

  The Wenjie M7 is a larger family-oriented SUV in the AITO lineup. It has been associated with range-extended and battery-electric variants, with an emphasis on interior space, smart-cockpit functions and Huawei-related driver-assistance technology.

• Full-size luxury intelligent SUV

  Wenjie M9

  The Wenjie M9 is a large, high-positioned smart SUV for AITO. It emphasizes luxury passenger experience, cabin space, smart-cockpit technology and advanced driver-assistance functions.

• 2024

  AITO M7 crash and fire in Yuncheng kills 3, raising questions over escape and assisted braking

  In April 2024, an AITO M7 crashed and caught fire in Yuncheng, Shanxi, killing three people, raising questions about assisted braking, door unlocking, and the handling of accident data. The brand said the speed exceeded the relevant AEB operating range and that the collision interrupted signals, while Seres denied altering accident data. This entry preserves the company's explanations and does not replace the final liability investigation.

  Source

Read more

1. 1AITO M7 crash and fire in Yuncheng kills 3, raising questions over escape and assisted brakingthepaper.cn
2. 2AITO M7 crash and fire in Yuncheng kills 3, raising questions over escape and assisted brakingthepaper.cn
3. 3AITO M7 crash and fire in Yuncheng kills 3, raising questions over escape and assisted brakingthepaper.cn