DIĀNA

Akciju sabiedrība DIĀNA (A/S Diāna) is a Latvian joint-stock company whose operations span several retail and distribution formats. According to its official website, the company runs the "Mājai un Dārzam" ("For Home and Garden") store chain, a food retail chain under the Citro and Eldo banners, the online store Zum.lv, cafés, and wholesale activities. This multi-format structure positions A/S Diāna as a diversified domestic retailer rather than a single-format operator. The company is based in Latvia and is active in the Latvian market. Its store network has been expanding: the website reports the opening of a new "Mājai un Dārzam" store in Sigulda on 29 January 2025 at Vidzemes šoseja 38, and the opening of another "Mājai un Dārzam" store in Riga at Rēzeknes iela 3. These openings indicate continued investment in physical retail locations across the country. Beyond store openings, A/S Diāna has pursued modernization and support funding. The website notes that on 17 February 2025 the company signed an agreement with Akciju sabiedrība "Attīstības finanšu institūcija Altum" (No. 189742/02) for support under the European Union Recovery and Resilience Mechanism plan, tied to the purchase and implementation of electronic shelf labels in three stores in Ventspils — at Poruka iela 16, Talsu iela 6 and Tārgales iela 63. This points to ongoing digitalization of its retail operations. The company communicates corporate news, product and service updates through a "Jaunumi" (News) section on its website, describing it as a channel for important developments regarding A/S Diāna's activities and growth directions. Public structured data identifies Diāna simply as a company based in Latvia. Detailed ownership, founding date and financial information are not provided in the available evidence.

A/S Diāna is a Latvian joint-stock company operating in the retail sector. Its official website presents a diversified business model built around several store formats and services: the "Mājai un Dārzam" ("For Home and Garden") store chain, a food retail chain operating under the Citro and Eldo names, the online store Zum.lv, cafés, and wholesale operations. This combination of formats indicates a company that has grown beyond a single retail niche into a multi-channel domestic retailer. The company's recent history, as documented on its own website, is marked by network expansion and modernization. In early 2025, A/S Diāna continued to grow its "Mājai un Dārzam" chain. On 29 January 2025, it opened a new store in Sigulda at Vidzemes šoseja 38, described as occupying spacious and modern premises. It also opened a new "Mājai un Dārzam" store in Riga at Rēzeknes iela 3, bringing the chain closer to residents of the capital. Alongside physical expansion, the company has invested in retail technology. On 17 February 2025, A/S Diāna signed an agreement with Akciju sabiedrība "Attīstības finanšu institūcija Altum" (No. 189742/02) to receive support under the European Union Recovery and Resilience Mechanism plan. This support was directed at the purchase and implementation of electronic shelf labels in three stores in Ventspils, located at Poruka iela 16, Talsu iela 6 and Tārgales iela 63. The project reflects a broader effort to modernize store operations and improve pricing accuracy and efficiency. The company maintains a "Jaunumi" (News) section on its website to communicate important developments about its activities, products and services, and to inform the public about its operational directions and growth. Public structured data (Wikidata) identifies Diāna simply as a company based in Latvia, without further detail on founding, ownership or financial history. As a result, the available evidence supports a profile of an active, expanding Latvian retail company, but does not provide a complete corporate history.

• Opened a new "Mājai un Dārzam" store in Sigulda at Vidzemes šoseja 38.

• Signed agreement No. 189742/02 with Altum for EU Recovery and Resilience Mechanism support for electronic shelf labels in three Ventspils stores.

• Opened a new "Mājai un Dārzam" store in Riga at Rēzeknes iela 3.

Diversified Latvian retail group spanning home and garden, food, e-commerce, cafés and wholesale.

• Mājai un Dārzam store chain

  Home and garden retail chain with stores in Latvian cities including Sigulda and Riga.

• Citro and Eldo food stores

  Food retail chain operated by A/S Diāna.

• Zum.lv online store

  E-commerce platform operated by A/S Diāna.

• Cafés

  Café operations listed among the company's business lines.

• Wholesale

  Wholesale distribution activity listed among the company's business lines.

1. 1A/S "Diāna" | diana.lvdiana.lv
2. 2Diāna – Wikidatawikidata.org