Alamy
A UK-founded global platform for commercial stock images and video footage.
Last updated August 26, 2026
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Overview
Alamy is a UK-founded commercial visual-content library serving media, publishing, advertising, corporate and creative customers. Its catalogue includes news photography, documentary material, historical archive images, creative stock photography and video footage. The platform draws content from professional photographers, image agencies and other contributors, and operates primarily as a marketplace and licensing service rather than as a publisher of wholly owned imagery. Founded in 1999, Alamy expanded into an international digital stock-content business. In 2020, PA Media Group announced the acquisition of Alamy, linking the company with a broader UK media and news-content group. Alamy’s proposition is based on the breadth of its catalogue, search and licensing tools, and the availability of usage options for different commercial and editorial contexts. Licensing terms and prices vary according to the content, medium, territory, duration and scale of use. The brand remains focused on digital image and visual-content licensing.
History
Alamy was founded in the United Kingdom in 1999 as a digital marketplace for visual content. Its model connected photographers and image agencies with commercial and editorial customers seeking images through an online searchable catalogue. Rather than relying on a single in-house collection, the platform developed a broad contributor-based library spanning news photography, documentary work, historical archives, creative stock images and later video. The growth of online publishing, digital media and internet advertising increased demand for searchable imagery, rapid licensing and global delivery, supporting Alamy’s expansion as an international stock-content service. The company’s business has continued to combine a contributor ecosystem with licensing and distribution tools for professional users. In 2020, PA Media Group announced the acquisition of Alamy, bringing the image platform into a wider UK media-content group. Alamy continues to focus on online image and video licensing for media organisations, publishers, advertisers, businesses and creative professionals. Licensing costs generally depend on factors such as the medium, territory, duration and scale of use rather than being a single universal price.
Products and positioning
A comprehensive image and video licensing platform for global media, publishing, advertising, corporate, and creative industries, emphasizing broad coverage and diverse licensing scenarios.
Photo library
Alamy Stock Photos
Alamy’s core image-licensing service, covering news, editorial, documentary, historical archive and creative commercial imagery for media, publishing, advertising, corporate and other professional users.
Video library
Alamy Stock Video
A video-footage service for film and television production, news, advertising and digital content creation, offering moving-image material under licensing terms.
Controversies
2016
Carol Highsmith sues Getty Images and Alamy over photo rights claims
Photographer Carol Highsmith filed a lawsuit against Getty Images and Alamy in New York federal court, accusing the agencies of claiming rights to her photographs without authorization and seeking more than $1 billion in damages. Getty said the suit was based on misconceptions and said it would defend itself; Alamy said it was looking into the matter.
Brand decisions
2020
PA Media Group Acquires AlamyM&ABackground
PA Media Group sought to expand its news and visual content business; Alamy is a stock photo platform with an international customer and contributor network.
Action taken
PA Media Group announced the acquisition of Alamy.
Aftermath
Alamy became part of PA Media Group and continued to operate as a platform for licensing photos and videos.
Recent events
Reported
PA Media Group acquires Alamy[4]
PA Media Group acquired Alamy, a provider of stock photography.
- Unconfirmed
Reported
Carol Highsmith sues Getty Images and Alamy over photo rights claims[3]
Photographer Carol Highsmith filed a lawsuit against Getty Images and Alamy in New York federal court, accusing the agencies of claiming rights to her photographs without authorization and seeking more than $1 billion in damages. Getty said the suit was based on misconceptions and said it would defend itself; Alamy said it was looking into the matter.
Sources5 sources
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