ALANUI

ALANUI is an Italian luxury fashion brand founded in 2016 by siblings Carlotta and Nicolò Oddi. Its name is derived from Hawaiian and refers to a long journey, reflecting the brand’s emphasis on craftsmanship, durability and garments intended to be worn over time. The label is best known for substantial, oversized knit cardigans featuring intricate jacquards, fringes, patchwork and hand-finished details. These blanket-like pieces became central to the brand’s identity. ALANUI initially focused on knitwear and later expanded into men’s and women’s apparel and related accessories while retaining a visual language associated with travel, nature and artisanal production. The brand occupies the high-end and luxury fashion segment, with its positioning based on distinctive silhouettes, labor-intensive techniques and premium materials. Publicly available information is insufficient to reliably establish its ownership structure, operating scale and complete international market footprint.

ALANUI was founded in Italy in 2016 by Carlotta and Nicolò Oddi. The brand entered the market through knitwear, combining substantial yarns, intricate motifs, fringes and hand-finished elements to create cardigans with a blanket-like volume and enveloping feel. Its name is associated with the idea of a long journey, while its brand narrative has continued to draw on travel, nature, craftsmanship and long-term use. As the label developed, it broadened its assortment from its core cardigans into a wider range of men’s and women’s apparel and accessories, although knitwear remains its most recognizable category. Reliable public information is currently insufficient to establish later ownership changes, the full retail network, revenue or other detailed operating facts.

• 2016

  Brand founded

  Carlotta Oddi and Nicolò Oddi founded ALANUI in Italy, with luxury knitwear as the brand's primary entry point.

High-end luxury knitwear and lifestyle apparel, emphasizing artisanal craftsmanship, substantial materials, a sense of travel, and long-term wear value.

• Signature Cardigan

  ALANUI’s best-known product type, generally defined by substantial knit structures, relaxed silhouettes, intricate patterns and details such as fringes. Its enveloping, blanket-like feel and artisanal character make it central to the brand’s identity.

• 2016

  Knitwear

  The brand’s core product line, covering various knitted tops, outer layers and related garments. It continues ALANUI’s focus on substantial materials, decorative patterns and an artisanal finish for the high-end fashion market.

• Apparel and Accessories

  Beyond its knitwear core, ALANUI has developed men’s and women’s apparel and accessories, extending its overall styling system through travel references, nature-oriented themes and layered material treatments.