Alchemyst LAB

Alchemyst LAB is an Italian advertising-technology (AdTech) startup that develops Alchemyx, an AI-driven platform for multichannel advertising aimed at small and medium-sized businesses (SMBs). The company positions itself at the intersection of media planning, media buying and automation: rather than selling a catalogue of fixed rate cards, it works through sales mandates with media owners and lets software agents assemble, book and purchase campaigns across radio, local TV, connected TV, cinema, digital out-of-home (DOOH), Google and social channels. The core product, Alchemyx, is presented as a single AI-built plan covering both online and offline media. According to the company's own website, the platform covers 20 out of 20 Italian regions and has mapped 260 media outlets, of which 154 are held under sales mandates. Campaigns start from a minimum budget of €2,000 per campaign, with a 13.98% commission already included. The service is described as being in beta testing until December 2026, with applications open and places allocated by selection. The workflow is organised in three steps. First, a guided briefing in four screens: the advertiser chooses an objective and describes the business in natural language; the AI proposes territory, age and audience, which the user confirms or corrects with a click while the summary fills itself in; then budget and period are entered, and Alchemyx turns the answers into a precise target. Second, the platform builds a multichannel plan by crossing the target with audience data from the media available in the relevant territory. Channel allocation is handled automatically, and every plan always includes at least one offline medium. The plan is designed to be read at a glance: how many people are reached, how often, on which media, and why each channel was chosen. Third, AI agents book and buy the online and offline spaces, send creatives to each medium in the required format, monitor performance day by day in a dashboard, and deliver a single report across all channels at the end of the campaign. The Alchemyx dashboard is built around actionability: what to do now and by when, which campaigns are on air day by day, and a wallet. The company's stated approach is to work with media that have granted sales mandates rather than with catalogue rate cards, which it presents as a way to access inventory and pricing through direct commercial agreements. Alchemyst LAB is an early-stage, privately held company. Public information about its founding year, founders, headquarters and ownership is limited; the available evidence identifies it as an Italian AdTech startup developing an AI-driven multichannel advertising platform for SMBs. Its commercial focus is the Italian market, where it aims to make multichannel advertising accessible to smaller advertisers who would not normally have the resources for agency-style planning and buying.

Alchemyst LAB is an Italian AdTech startup that develops Alchemyx, an AI-driven multichannel advertising platform for small and medium-sized businesses. Public evidence about the company is currently limited to its own website and a Wikidata entry, which describes it as an Italian AdTech startup developing an AI-driven multichannel advertising platform for SMBs. No founding year, founder names, headquarters location or ownership details are provided in the available evidence. The company's product, Alchemyx, is presented on its website as a platform that covers multichannel advertising in a single AI-built plan spanning radio, local TV, connected TV, cinema, DOOH, Google and social. The platform is described as being in beta testing until December 2026, with applications open and places allocated by selection. According to the website, Alchemyx has mapped 260 media outlets, holds 154 sales mandates, covers all 20 Italian regions, and offers a minimum campaign budget of €2,000 with a 13.98% commission included. The service is structured around a three-step process: a guided briefing, an AI-generated multichannel plan based on audience data, and AI agents that book, purchase, send creatives, monitor campaigns and deliver a unified report. The dashboard shows what to do now and by when, campaigns on air day by day, and a wallet. The company states that it works with media holding sales mandates rather than catalogue rate cards. Because the available evidence is recent and promotional in nature, the historical record of Alchemyst LAB is still thin. The company appears to be in an early commercial phase, targeting the Italian market and focusing on making multichannel advertising accessible to SMBs.

• Alchemyx platform described as in beta testing until December 2026, with applications open and places allocated by selection.

AI-powered multichannel advertising platform for SMBs, using sales mandates with media owners instead of catalogue rate cards.

• Alchemyx

  AI-driven multichannel advertising platform for SMBs that plans, books and buys campaigns across radio, local TV, connected TV, cinema, DOOH, Google and social.

1. 1Alchemyx | Piattaforma AI di pubblicità multicanale per PMIalchemyx.ai
2. 2Alchemyst LAB - Wikidatawikidata.org