Recent events
Recent events tied to this brand in public sources.
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2026
ALDI announces Deck-Out holiday decorating contest
ALDI announced the ALDI Deck-Out, a nationwide holiday decorating contest inviting shoppers to submit photos of ALDI-inspired displays for a chance to win grocery prizes. Entries are scheduled to be accepted from Nov. 9 through Nov. 22, 2026.
2026
Aldi sponsors festive entertainment on Channel 4
Channel 4 Sales announced Aldi as the official sponsor of festive entertainment across Channel 4 through December 31, 2026, with additional activity across E4, More 4 and partner channels. The sponsorship includes a Gogglebox ad-break takeover and planned social sponsorship of programme clips.
2026
Aldi announces solar panel investment at 230 UK stores
Aldi announced plans to invest a further £17.5 million in solar panels at 230 more UK stores between 2027 and 2031.
2026
Hungary fines Aldi over advertising claims
Hungary’s Competition Authority fined Aldi 123 million forints over advertising claims that it had the “widest selection” and the “best deals.” The authority determined that the campaign made market-leading claims that were not adequately substantiated. Aldi disagreed with the decision and said it would seek judicial review.
2026
Aldi and ABP launch a beef sustainability initiative
Aldi and meat processor ABP joined forces to launch an initiative aimed at rewarding British farmers for environmental improvements while maintaining productive and profitable businesses.
2026
Aldi and ABP launch Grounded in Goodness
Aldi launched the Grounded in Goodness beef farming initiative in partnership with ABP, offering participating British farmers practical support, technical expertise and premium farm payments for adopting sustainable farming practices.
2026
ALDI Thanksgiving meal deal
ALDI offered a Thanksgiving meal for 10 people for less than $39, with the offer running through Nov. 25. Customers could add the full shopping list to an online cart with one click for pickup or delivery.
2026
ALDI offers $39 Thanksgiving dinner package feeding 10 people
ALDI is once again offering its Thanksgiving dinner package priced at $39 (under $40), which the retailer says can feed 10 people and includes a whole turkey, cranberries, 3 pounds of sweet potatoes, pumpkin pie mix, pie crust, stuffing, carrots, whole milk, rolls, celery, heavy whipping cream, and steamable frozen peas. The promotion comes as the projected cost of a 16-pound turkey in 2026 is around $30 and the average household Thanksgiving spend is expected to top $100.
2026
Gluten-free cookie dough bites to roll out at Aldi nationwide
A Cleveland father's gluten-free cookie dough bites, which he created for his kids, are set to be sold at Aldi stores nationwide, according to a Cleveland.com report.
2026
Aldi UK chief executive criticises rival supermarkets' loyalty discounts
Aldi's UK chief executive Giles Hurley publicly accused rival supermarket chains of duping customers in some cases with loyalty discounts that start with "unrealistically high prices" and then drop. He said promotions can supplement everyday low prices only when they are real and show realistic reductions, and that schemes which "dupe customers" are not supportive or transparent. Aldi is the only major UK supermarket chain without a loyalty scheme, and a retail consultant said the comments were a distraction from competitive pressure on Aldi in the UK.
2026
Aldi announces plans to open 40 new stores next year under £900m investment programme
Aldi announced plans to open 40 new stores next year (2027) as part of a £900m investment programme, alongside expanding long-term agreements with British suppliers.
2026
Aldi reports 5% sales increase to £19bn for 2025 with operating profits slightly down
Aldi reported a 5% increase in sales to £19bn for 2025 from 2024. Operating profits fell slightly over the same period, which the retailer said was due to higher staff pay as well as investments in infrastructure and prices. Chief executive Giles Hurley said the business was attracting new customers despite fierce competition across the sector.
2026
Ecovacs launches DEEBOT NEO 4.0 and WINBOT NEO MINI via ALDI Australia Special Buys
Ecovacs launched two home cleaning robots, the DEEBOT NEO 4.0 robot vacuum at AUD $279 and the WINBOT NEO MINI window cleaning robot at AUD $249, exclusively through ALDI Australia's Special Buys programme.
2026
Aldi launches back-to-school coat appeal with The Salvation Army and InPost UK
Aldi launched a week-long back-to-school coat appeal in partnership with The Salvation Army and InPost UK, allowing shoppers to donate children's coats and other clothing via The Salvation Army's Donate by Post service at participating InPost Lockers in more than 600 Aldi stores across the UK from 25 August to 1 September 2026.
2025
Aldi acquires Mesa land for new East Valley store
Aldi acquired three acres in Mesa, Arizona for $2.4 million in mid-December and plans to build a new grocery store at the Avalon Ranch development.
2022
Aldi bans disposable barbecue sales in UK stores
Aldi became the first UK supermarket to ban the sale of disposable barbecues nationwide, in an effort to help protect wildlife.
2022
Aldi collaborates with Placer Robotics on Pizzabot
Aldi partnered with Bondi startup Placer Robotics to launch Pizzabot, a pizza vending machine, on a limited-time trial basis at Aldi's North Sydney Corner Store.
2022
Aldi launches Pizzabot trial at North Sydney store
Aldi launched Pizzabot, a pizza vending machine, on a limited-time trial basis at its North Sydney Corner Store, in collaboration with Bondi startup Placer Robotics. The article says Aldi had no current plans to launch it in other Australian stores.
2022
Aldi opens Shop&Go checkout-free store
Aldi opened its Shop&Go checkout-free concept store in Greenwich, London, for public testing. Customers can use the app to enter, select items and leave without scanning them or using a checkout.
2022
Aldi announces new K-beauty-inspired skincare products
Aldi's K-beauty-inspired skincare range is returning with new products; the article describes the products as available for pre-order.