Algida

Algida is an Italian-origin ice-cream brand and one of Unilever’s principal ice-cream brands in Italy. It began in Rome in the 1940s and developed a portfolio covering impulse ice creams, cones, ice lollies, multipacks and frozen desserts. In Italy, Algida is associated with everyday ice-cream consumption and with the heart-shaped identity used across Unilever’s global ice-cream business. Several international Unilever ice-cream product lines are marketed under the Algida name in Italy.

Algida traces its origins to an Italian ice-cream business established in Rome in 1946. It developed in the post-war Italian consumer market and gradually expanded from a regional producer and seller into a nationwide brand. As industrial ice-cream production, frozen retail distribution and impulse consumption grew, Algida built a portfolio spanning cones, ice lollies, cups and frozen desserts for home consumption. The brand later became part of Unilever’s ice-cream business and one of the principal names used by Unilever for the Italian market. Unilever uses different brand names for some international ice-cream lines in different countries; in Italy, products such as Cornetto, Magnum, Calippo and Viennetta are commonly associated with the Algida brand portfolio. Algida remains an active ice-cream brand in Italy, although its exact range, packaging and channels may change with local marketing and product decisions.

• 1946

  Brand starts in Rome

  Algida's Italian ice cream business was established in Rome, becoming the starting point for the brand's subsequent development.

• Integrated into Unilever's ice cream system

  Algida later became an important brand for Unilever's ice cream operations in the Italian market.

A mass-market ice cream brand covering everyday consumption and summer ready-to-eat occasions, combining international product lines with a strong Italian local market identity.

• Ice cream cones

  Cornetto

  A cone-based ice-cream line built around a crisp wafer cone and ice cream. It is one of the representative Unilever products marketed under Algida in Italy, with multiple flavours and formats.

• Chocolate-coated ice cream

  Magnum

  A stick ice-cream line characterized by a substantial chocolate coating around ice cream. In Italy it forms part of Algida’s portfolio and is offered in a range of flavours and recipes.

• Ice pops

  Calippo

  A frozen treat line known for its tube-shaped format and fruit-oriented flavours. It is designed for impulse and summer consumption and is a longstanding product associated with Algida in Italy.

• Family-size frozen desserts

  Viennetta

  A frozen dessert line for sharing at home, typically combining layers of ice cream with crisp or chocolate elements. It is marketed under Algida in Italy.