Alice & the Magician
A flavor and beverage design firm creating custom flavors, drink formulas, and consulting for underground brands.
Last updated September 1, 2026
AI crawler reads
2requests
1companies- Anthropic2
- Profile
- 2
- Controversies
- 0
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Alice & the Magician (A&M) is a flavor and beverage design firm founded by Aaron Wisniewski in 2012. It specializes in creating custom flavor blends, beverage formulas, and consulting, with a focus on adult non-alcoholic drinks and functional beverages.
History
Alice & the Magician (A&M) is a flavor and beverage design firm founded by Aaron Wisniewski. Aaron's 20+ year career in flavor and aroma began as a Professional Chef, then expanded to sommelier and mixologist. He developed a method for capturing and bottling smells and flavors, creating a library of 'scent memories.' In 2012, Aaron started Alice & the Magician to share his library and create new food and drink experiences. Since then, A&M has evolved into a full-service sensory design studio.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/alice-and-the-magician · Editorial policy · How profiles are compiled