Allente
A Nordic provider of pay television, satellite television and streaming services.
Last updated November 4, 2026
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Overview
Allente is a Nordic television and streaming brand serving households in Norway, Sweden, Denmark and Finland. It was launched in 2020 after the combination of Telenor's Canal Digital and Viasat Consumer, then part of NENT Group, now Viaplay Group. The business brought together existing pay-TV, satellite television, broadband and digital-content operations. Allente distributes television packages, satellite equipment and online streaming services, offering combinations of linear channels and on-demand content such as entertainment, sports and news. The brand was initially jointly owned by Telenor and NENT Group. Telenor later acquired full ownership, making Allente an important consumer television and digital-entertainment brand within Telenor's portfolio. Reliable public information about its current detailed packages, market share, financial performance and management is limited.
History
Allente's predecessor operations came from Canal Digital and Viasat Consumer, two established businesses in the Nordic pay-television market. In 2020, the operations were combined and launched under the Allente brand, with the aim of bringing satellite television, pay-TV channels and streaming services together under one Nordic consumer brand. The combined business continued to serve customers in Norway, Sweden, Denmark and Finland while linking traditional satellite television with internet-based streaming. Allente was initially jointly owned by Telenor and NENT Group; after the relevant NENT operations became part of Viaplay Group, the ownership structure changed. Telenor subsequently acquired full ownership of Allente. Reliable public information is insufficient for a complete account of its management changes, product-launch chronology or financial development.
- 2020
Launch of the Allente brand
Allente was launched as a new Nordic television and streaming brand following the merger of the relevant operations of Canal Digital and Viasat Consumer.
Products and positioning
A comprehensive TV and streaming service provider for households across the Nordic region
2020
Allente TV
A pay-TV service for Nordic households combining linear television channels with package-based content. Channel line-ups and access methods vary by country and subscription plan.
Allente Streaming
Allente's internet video service, allowing customers to access television and on-demand content through digital devices. The available content and service format vary by market and subscription plan.
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