Allo

Allo is a Ukrainian group of companies focused on consumer electronics retail, online marketplace operations and electronics distribution. Headquartered in Dnipro, the business began in 1998 as a chain of mobile-communications and electronics stores and subsequently expanded into a national omnichannel retailer. Its activities now include the Allo and Allo Max store formats, the allo.ua marketplace and mobile application, Mi Store locations, logistics and pickup services under Allo Express, and the Cifrotech distribution business. The company sells smartphones, computers, tablets, televisions, audio and video equipment, household appliances, photography products, smart-home devices, accessories and other technology products. Its marketplace model allows third-party merchants to offer products through the Allo platform, while the physical network provides sales, service, order collection and product demonstration functions. By early 2025, the group reported more than 250 stores in over 100 Ukrainian cities. The number and location of outlets has changed because of wartime damage, occupation and continuing network development. Allo’s development has included the launch of Allo.ua in 2006, the transition to a marketplace in 2017, extended-format Allo Max stores, dedicated Smart Home stores, telecom franchise outlets and a proprietary logistics operation. Cifrotech, established in 2004, distributes electronics and represents Xiaomi in Ukraine. During the COVID-19 period, Allo expanded its logistics and loyalty infrastructure; during Russia’s full-scale invasion of Ukraine, it relocated warehouses to western Ukraine and adapted stores into emergency community facilities during power outages. The company repositioned itself in the second half of 2024 as a marketplace emphasizing innovation and simpler shopping, adopting the slogan “Open Allo – Solve the problem.” It also redesigned its mobile application, expanded marketplace delivery to pickup points and continued remodeling stores around online-order collection and digital product discovery. Online sales represented more than half of total sales by early 2026 according to the referenced company material. Newer areas of activity include electric-vehicle sales, including Xiaomi electric cars, and the INNOWOW category for accessible innovative products. Allo also operates loyalty and social-impact initiatives. Its FISHKA coalition program has operated since 2013, while Allo Hroshi is a company loyalty program. The group has supported medical evacuation equipment for Ukraine’s armed forces, prosthetics programs, children’s charities and accessibility-focused youth initiatives. Available reference material does not establish a complete ownership structure, audited financial history or a definitive list of current executives.

Allo was founded in Dnipro in 1998 by Dmytro Derevytskyy and Hryhoriy Derevytskyy. The first store operated as part of an Allo telecom retail chain. Maxim Raskin joined the team in 2002. The company initially concentrated on mobile phones and related electronics, but progressively developed into a broader consumer-technology retailer. In 2004, the group established Cifrotech as a wholesale electronics distributor. The distribution arm later became an important part of the group’s business-to-business activities, supplying more than 1,000 brands and serving corporate customers, retail chains and online electronics sellers. Cifrotech also became the official Ukrainian distributor of Xiaomi in 2017. Allo launched its online store, Allo.ua, in 2006. The digital channel enabled the company to complement its physical chain with nationwide online ordering and delivery. In 2013, Allo introduced or joined the FISHKA coalition loyalty program. During the same year, the Mobilochka retail chain ceased operations, and Allo re-registered lease rights for many of its locations. Mobilochka subsequently remained associated with the group as a franchise project managed by Cifrotech. The company’s online business expanded further in 2017, when Allo introduced a marketplace model allowing external sellers to offer products through its platform. That year also saw the opening of the first Allo Max extended-format store. The larger format supported a wider assortment and provided space for product demonstrations and additional customer services. During the pandemic period, Allo established Allo Express as a postal and logistics operator, launched the Allo Hroshi corporate loyalty program and developed franchised monobrand stores for Ukrainian telecom operators, including Kyivstar, Vodafone and Lifecell. In February 2021, Allo opened its first Smart Home store, featuring products from Xiaomi and other brands associated with the Mi Home ecosystem, including Viomi, Yeelight, Roborock, Soocas, Deerma, Smartmi and Dr.Bei. The online store also achieved strong traffic rankings in Ukraine during this period. Russia’s full-scale invasion of Ukraine in 2022 forced major operational adaptations. Allo relocated warehouses to western Ukraine and continued serving areas under Ukrainian control. The chain had approximately 345 sales points at the beginning of the invasion; later company material stated that dozens had been destroyed, looted or left in occupied territories. During nationwide blackouts, some stores were converted into “Points of Invincibility,” offering community access to electricity and other basic facilities. In 2023, Allo added a ChatGPT-based chatbot to its mobile application, expanded Allo Express pickup points and entered a partnership with the OKKO fuel-station network. The company also reported a 22 percent increase in online-division revenue compared with the previous year. Its charitable activities included support for military medical evacuation, children’s healthcare and prosthetics initiatives. During 2024, Allo opened nine stores and renovated 54 existing locations. The group also revised its operating model to improve efficiency and reduce the proportion of expenses in turnover. In the second half of the year, Allo rebranded itself as a marketplace focused on innovation and easier shopping. The mobile application was redesigned with improvements to catalog navigation, product pages, search and ordering. Marketplace merchants gained access to delivery through Allo pickup points. On November 25, 2024, online sales reached a reported 52 percent of total Black Friday sales. At the beginning of 2025, Allo introduced INNOWOW, a category for accessible innovative products with distinctive functionality. From February, it began updating the store format around marketplace pickup, online-order screens and greater storage capacity. In May 2025, the marketplace entered online electric-vehicle sales with a partner, and in June began offering Xiaomi electric cars. By early 2026, reference material described Allo as having more than 250 stores in over 100 cities and online sales representing more than half of total sales. The group’s current activities encompass retail, marketplace services, distribution, logistics, loyalty programs and selected technology-related mobility products.

• 2025

  Electric-vehicle sales begin

  [1]Allo (company)en.wikipedia.org

  Allo adds online electric-vehicle sales and begins offering Xiaomi electric cars.

• 2024

  Marketplace rebrand

  [1]Allo (company)en.wikipedia.org

  Allo adopts a marketplace-centered positioning and the slogan “Open Allo – Solve the problem.”

• 2023

  ChatGPT-based chatbot is added to the app

  [1]Allo (company)en.wikipedia.org

  The Allo application introduces an AI chatbot for users in Ukraine.

• 2022

  Warehouse network is relocated during the invasion

  [1]Allo (company)en.wikipedia.org

  Allo moves warehouses to western Ukraine and adapts its operations to wartime conditions.

• 2021

  First Smart Home store opens

  [1]Allo (company)en.wikipedia.org

  Allo opens a dedicated store for Xiaomi ecosystem and connected-home products.

• 2017

  Allo becomes a marketplace

  [1]Allo (company)en.wikipedia.org

  The online platform begins hosting third-party product sellers.

• 2017

  First Allo Max store opens

  [1]Allo (company)en.wikipedia.org

  Allo introduces an extended-format store designed for a broader assortment and enhanced shopping experience.

• 2013

  FISHKA loyalty program begins

  [1]Allo (company)en.wikipedia.org

  Allo participates in the FISHKA coalition loyalty program.

• 2006

  Allo.ua launches

  [1]Allo (company)en.wikipedia.org

  Allo opens its online store, extending the physical retail model into e-commerce.

• 2004

  Cifrotech is established

  [1]Allo (company)en.wikipedia.org

  The group creates Cifrotech as a wholesale electronics distribution company.

• 2002

  Maxim Raskin joins the team

  [1]Allo (company)en.wikipedia.org

  Maxim Raskin joins the developing Allo business.

• 1998

  Allo is founded in Dnipro

  [1]Allo (company)en.wikipedia.org

  Dmytro and Hryhoriy Derevytskyy establish the company and open its first Allo store.

A nationwide Ukrainian omnichannel marketplace and electronics retailer combining physical stores, online commerce, third-party marketplace sellers, logistics services and technology distribution.

• Consumer electronics · 1998

  Smartphones and mobile accessories

  Smartphones are a foundational Allo category, supported by cases, chargers, cables, power accessories and other mobile-device products. The assortment is sold through physical stores, the online marketplace and affiliated telecom retail formats.

• Computing

  Computers and tablets

  Allo sells laptops, desktop computers, tablets, monitors and related peripherals for household, educational and professional use. Products may be supplied through the company’s own assortment or marketplace merchants.

• Audio-video electronics

  Televisions and audio-video equipment

  The audio-video range includes televisions and associated equipment. It forms part of Allo’s broader electronics assortment and is available through both store-based retail and online ordering.

• Home appliances

  Household appliances

  Allo offers multiple household-appliance categories for everyday domestic use. The available reference material confirms the category but does not provide a complete, stable product list.

• Connected home · 2021

  Smart Home products

  Smart-home products include connected appliances and devices associated with the Xiaomi Mi Home ecosystem. Brands mentioned in connection with the dedicated Smart Home format include Xiaomi, Viomi, Yeelight, Roborock, Soocas, Deerma, Smartmi and Dr.Bei.

• Innovative consumer products · 2025

  INNOWOW

  INNOWOW is a category introduced at the beginning of 2025 for relatively accessible products presented as innovative or functionally distinctive. It is a curated assortment rather than a single manufactured product line.

• Electric mobility · 2025

  Electric vehicles

  Allo began online electric-vehicle sales with a partner in 2025 and subsequently offered Xiaomi electric cars in Ukraine. Demonstration vehicles were reported at selected malls and demo zones.

• 2024Marketplace rebrand

  Ukraine

  Allo repositioned the brand around marketplace operations, innovation and making shopping easier, supported by a new slogan and application redesign.

  Outcome. The rebrand accompanied changes to the app, online ordering and delivery to Allo pickup points.

  Source
• 2023Bonus Armor initiative

  Ukraine

  Allo joined Serhiy Prytula’s Bonus Armor initiative and matched customer contributions collected through the Allo Money loyalty program.

  Outcome. The campaign contributed UAH 3 million toward an FV432 tracked medical-evacuation armored vehicle for Ukraine’s armed forces.

  Source
• 2022Points of Invincibility

  Ukraine

  During power blackouts, Allo converted some stores into “Points of Invincibility,” providing community-oriented facilities during wartime disruptions.

  Outcome. Participating stores served an emergency-support role while the retail network continued operating where possible.

  Source
• 2021Tabletochki charity campaigns

  Ukraine

  From 2021 through 2024, Allo participated in several charitable campaigns organized by the Tabletochki Foundation to support children in need.

  Outcome. The campaigns reportedly raised more than UAH 1.5 million in total.

  Source
• 2020Allo Hroshi loyalty program

  Ukraine

  During the pandemic period, Allo launched its own corporate loyalty program, Allo Hroshi.

  Outcome. The program complemented the company’s participation in FISHKA.

  Source
• 2013FISHKA coalition loyalty program

  Ukraine

  Allo began participating in the FISHKA coalition loyalty program, allowing customers to engage with a broader rewards ecosystem.

  Outcome. The program remained part of Allo’s loyalty infrastructure alongside the Allo Hroshi program.

  Source

• 2025

  Electric-vehicle marketplace expansionProduct launch

  Background

  Allo broadened its marketplace assortment into electric mobility.

  Action taken

  The company launched online electric-vehicle sales with a partner and began selling Xiaomi electric cars.

  Aftermath

  Xiaomi electric vehicles became available through Allo in Ukraine, with selected physical demonstration locations.

  Source

• 2024

  Operating-model revision and rebrandStrategy

  Background

  Allo aimed to improve operational efficiency and reduce the share of expenses in turnover while emphasizing its marketplace role.

  Action taken

  The company revised its business model, updated its brand positioning and redesigned its application.

  Aftermath

  The changes supported expanded merchant delivery to pickup points and a more digital store experience.

  Source

• 2023

  ChatGPT chatbot integrationProduct launch

  Background

  Allo pursued digital-service improvements within its mobile application.

  Action taken

  The company integrated a ChatGPT-powered chatbot usable in Ukraine without registration.

  Aftermath

  The application gained an AI-assisted customer interaction feature.

  Source

• 2022

  Wartime logistics relocationStrategy

  Background

  Russia’s full-scale invasion disrupted Ukrainian logistics, retail locations and warehouse operations.

  Action taken

  Allo relocated warehouses to western Ukraine and continued operating in territories under Ukrainian control.

  Aftermath

  The group maintained nationwide service where possible, although numerous locations were destroyed, looted or left in occupied territory.

  Source

• 2017

  Marketplace expansionStrategy

  Background

  Allo sought to expand beyond first-party retail and broaden the assortment available through its digital channel.

  Action taken

  The company opened its online platform to marketplace sellers.

  Aftermath

  Marketplace operations became a central part of the group’s later positioning.

  Source

1. 1Allo (company)en.wikipedia.org
2. 2Allo official websiteallo.ua