Allstate
A defunct Sears vehicle brand used for rebadged automobiles, motorcycles, mopeds and scooters sold in the United States. Allstate is a vehicle-related brand name, but the available information is insufficient to establish its precise historical entity and product range.
Last updated October 28, 2026
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Overview
Allstate was an American vehicle brand created and marketed by Sears, Roebuck and Co. It was a retail and private-label marque rather than an independent vehicle manufacturer. Sears obtained vehicles from outside suppliers, applied the Allstate identity, and distributed them through its established American retail and catalog network. The brand covered several forms of personal transportation, including passenger automobiles, scooters, mopeds and motorcycles. The Allstate program reflected Sears’ broader strategy of extending its merchandise range into durable goods and transportation. By selling vehicles under its own name, Sears could connect vehicle purchases with its stores, catalogs, financing arrangements, parts business and service infrastructure. The arrangement also gave customers access to vehicles through a familiar mass-market retailer rather than only through conventional automobile or motorcycle dealerships. Allstate vehicles came from several manufacturers and changed over time. The automobile range included models associated with the Lincoln Motor Car Works and, later, Kaiser-Frazer. The best-known early automobile offerings were the 1951 Allstate Deluxe and a four-cylinder Allstate model, both based on the Henry J platform. The two-wheeler portfolio was more varied. Cushman supplied a number of scooters, Piaggio supplied Vespa-based scooters, and Puch supplied mopeds, scooters and motorcycles. Gilera also supplied motorcycles late in the program. Some of these vehicles were subsequently sold with Sears badging rather than the Allstate name, particularly during the later 1960s. The brand therefore had a broad but highly dependent product structure: Sears controlled the retail identity and customer-facing distribution, while engineering, production and in many cases the underlying model design came from partner manufacturers. This made Allstate distinct from vertically integrated automakers and from motorcycle companies that developed and manufactured their own product lines. Allstate’s vehicle business eventually ended, and the brand is now a historical name in American retail and transportation. It should not be confused with Allstate Corporation, the separate insurance company whose corporate brand is more prominent. The current allstate.com website belongs to that insurance business and is not a dedicated site for the defunct vehicle brand.
History
Allstate emerged from Sears, Roebuck and Co.’s effort to sell transportation products through its own retail and catalog channels. Sears did not operate Allstate as a conventional automobile or motorcycle manufacturer. Instead, it sourced vehicles from established producers and marketed them under a Sears-owned brand, allowing the retailer to offer transportation alongside appliances, tools, clothing and other durable goods. The automobile portion of the program included vehicles connected with the Lincoln Motor Car Works and Kaiser-Frazer. In 1951 Sears offered an Allstate based on the four-cylinder Henry J and an Allstate Deluxe based on the six-cylinder version. These cars represented a retail-branding arrangement in which an existing vehicle platform was adapted for sale through Sears rather than developed as an independent Allstate design. Sears also built a substantial two-wheeler assortment. Cushman supplied several scooters sold under the Allstate identity, including models derived from the Cushman scooter range. Piaggio supplied 125 cc Vespa scooters that appeared in Sears catalogs under Allstate model numbers from the early 1950s into the 1960s. The brand’s European sourcing extended to Puch, whose mopeds, scooters and motorcycles were sold in the United States through Sears from the mid-1950s into the late 1960s. Gilera supplied single-cylinder motorcycles during the final years of the program. The naming system changed over time. Some Piaggio products in 1966 were marked Sears rather than Allstate, and Puch products changed from Allstate to Sears badging in 1967. Gilera motorcycles sold from the late 1960s were likewise identified as Sears products rather than Allstate vehicles. These changes suggest that Sears was gradually consolidating or revising its vehicle branding while retaining the underlying retail relationship with outside manufacturers. Allstate’s business model depended on Sears’ distribution reach, catalog merchandising and ability to provide parts and service. It also meant that the brand’s product identity could shift as suppliers, vehicle categories and retail priorities changed. The marque never developed the independent manufacturing, engineering continuity or dealership identity associated with a major automaker or motorcycle producer. After the relevant Sears vehicle programs ended, Allstate ceased to function as an active vehicle brand. Its historical significance lies in the way a large American retailer used private labeling and supplier partnerships to enter automobiles and powered two-wheelers. The name later became widely associated with the unrelated insurance company, making the vehicle marque a disambiguated historical subject.
- 1969
Final documented Puch and Gilera period
[1]Reference material places the end of the documented Puch and Gilera sales period around 1969, by which time the products were generally associated with Sears rather than Allstate.
- 1967
Puch products move to Sears badging
[1]Puch products sold through the program switched from Allstate identification to Sears badging, reflecting the later branding direction of the retail vehicle business.
- 1966
Late-period supplier and badge transition
[1]Gilera motorcycles entered the Sears vehicle assortment late in 1966, while some Piaggio products were marked Sears rather than Allstate.
- 1957
Jetsweep scooter offered
[1]The Allstate range included the Jetsweep, identified with the Cushman Pacemaker family, during the late 1950s.
- 1954
Puch sourcing documented
[1]Puch mopeds, scooters and motorcycles began appearing in the Allstate program, broadening the range of European two-wheelers available through Sears.
- 1951
Allstate automobiles introduced
[1]The Allstate automobile range included four-cylinder and Deluxe six-cylinder models associated with the Henry J and the Kaiser-Frazer manufacturing system.
- 1951
Piaggio Vespa scooters join the range
[1]Sears began listing 125 cc Vespa-based scooters under Allstate model numbers, expanding the brand’s imported scooter offering.
- 1948
Early Cushman scooter sales
[1]Sears catalog records identify a 3-horsepower Cushman scooter sold as an Allstate vehicle, establishing the brand’s early presence in powered two-wheelers.
Products and positioning
A mass-market private-label vehicle brand distributed through Sears stores and catalogs in the United States.
Automobiles · 1951
Allstate automobiles
Passenger cars sold by Sears under the Allstate name. The 1951 range included a four-cylinder Allstate and the six-cylinder Allstate Deluxe, both associated with the Henry J platform and the Kaiser-Frazer production system. These vehicles illustrate the brand’s private-label structure: Sears supplied the retail identity and distribution while outside manufacturers provided the underlying automobiles.
Scooters · 1948
Allstate Cushman scooters
Scooters sourced from Cushman and marketed through Sears under Allstate branding. The documented range included early 3-horsepower and 4-horsepower models, later scooter variants, and the Jetsweep associated with the Cushman Pacemaker. They formed one of the brand’s principal American-sourced two-wheeler lines.
Scooters · 1951
Allstate Vespa scooters
Piaggio-built Vespa scooters sold through Sears under Allstate model numbers, primarily in 125 cc form. The series appeared in successive catalog and model-number versions from the early 1950s through the mid-1960s. Later 1966 examples were branded Sears rather than Allstate, marking a transition in Sears’ naming approach.
Mopeds, scooters and motorcycles · 1954
Allstate Puch two-wheelers
A family of Puch-supplied mopeds, scooters and motorcycles sold in the United States through Sears. The products were part of the Allstate range from 1954 through the 1960s, but the branding changed to Sears in 1967. They extended the retailer’s offering into lightweight European-style personal transportation.
Motorcycles · 1966
Allstate Gilera motorcycles
Gilera-supplied motorcycles added to the Sears assortment in the latter part of the 1960s. Documented versions used single-cylinder four-stroke engines of 106 cc and 124 cc, with four-speed and five-speed transmissions respectively. The late examples were badged Sears rather than Allstate.
Controversies
2026
Washington fines Allstate $90,000 over claims handling and policy disclosures
The Washington Insurance Commissioner fined Allstate Vehicle and Property Insurance $90,000 over claims-handling violations and missing disclosure language on more than 86,000 homeowner policy renewals. The investigation identified a claim paid below Allstate's own internal estimate, delayed responses and payments, and untimely investigations. Allstate began including the required renewal disclosure language on April 23, 2025.
2020
Oregon fines Allstate over alleged COVID emergency-order violation
Oregon's Department of Consumer and Business Services fined Allstate $50,000 after the insurer cancelled 84 auto insurance policies for nonpayment. The alleged violations were reported to have occurred between March 25 and September 20, 2020, though the specific date was not specified. The department characterized the matter as an alleged violation of a COVID-related emergency order.
Recent events
Reported
Washington fines Allstate $90,000 over claims handling and policy disclosures[2]
Washington Insurance Commissioner Patty Kuderer fined Allstate Vehicle and Property Insurance $90,000 for claims-handling violations and missing disclosure language on more than 86,000 homeowner policy renewals. The investigation identified a claim paid below Allstate’s own internal estimate, delayed responses and payments, and untimely investigations. Allstate began including the required renewal disclosure language on April 23, 2025.
Reported
Oregon fines Allstate over alleged COVID emergency-order violation[3]
Oregon's Department of Consumer and Business Services said Allstate was fined $50,000 after cancelling 84 auto insurance policies for nonpayment. The article says the alleged violations occurred sometime between March 25 and September 20, 2020, but does not specify when.
Reported
Allstate announces acquisition of National General[4]
Allstate said it was buying National General Holdings for $4 billion in cash. The deal was expected to close in early 2021; National General's board had approved it, and at least 40% of its voting shares had committed to approve it.
Reported
Auto Group Collision announces partnership with Allstate[5]
Auto Group Collision announced it had secured a partnership with Allstate and joined the Good Hands Repair Network, enabling it to offer network coverage, repairs, and collision support to clients.
Sources7 sources
- 1Allstate (vehicle brand)en.wikipedia.org
- 2Washington fines Allstate $90,000 over claims handling and policy disclosuresliveinsurancenews.com
- 3Oregon fines Allstate over alleged COVID emergency-order violationnewstalk870.am
- 4Allstate宣布收购National Generaltimestelegram.com
- 5Auto Group Collision宣布与Allstate建立合作prweb.com
- 6Allstate acquires National General for $4 billion in cashkitchener.citynews.ca
- 7Allstate insurance company acquires National General for $4 billionusatoday.com
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