Allsup's
A privately owned convenience-store and fuel-retailing chain serving the American Southwest.
Last updated August 22, 2026
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Overview
Allsup's is a privately owned convenience-store and fuel-retailing brand rooted in the American Southwest. The business traces its origins to 1956, when Lonnie and Barbara Allsup established Lonnie's Drive-In Grocery in Roswell, New Mexico. The original operation was built around the practical needs of motorists and nearby communities, combining grocery and convenience merchandise with roadside service. After the family sold the initial business to 7-Eleven in 1963, the proceeds supported a move to Clovis, New Mexico, where the Allsup family launched the convenience-store chain that bears its name. Allsup's developed a regional store model centered on extended-hours or 24-hour service, vehicle fueling, quick food, and everyday convenience purchases. Its locations sell fuel under several supplier or operating banners, including Shell, DK, Alon, ConocoPhillips, Exxon, Valero, and the Allsup's On the Go name. Merchandise typically includes drinks, packaged snacks, grocery essentials, tobacco and other convenience products, while prepared food is an important part of the brand's identity. Allsup's burritos and chimichangas are particularly associated with the chain and have helped distinguish it from convenience retailers whose food offer is less central to their regional reputation. The chain became an important retail presence in New Mexico and expanded across neighboring parts of the Southwest, especially West Texas and Oklahoma. Reference material describes it as having more than 400 locations and as New Mexico's largest convenience-store chain and a leading privately owned corporation in the state. Its principal competitive set includes national convenience retailers such as Circle K and 7-Eleven, including the Stripes stores associated with the latter's broader competitive footprint. In October 2019, Yesway announced a definitive agreement to acquire Allsup's Convenience Stores, Inc. The transaction was completed in November 2019, bringing Allsup's into the portfolio of Yesway, which is owned by investment firm Brookwood. The brand continued operating under the Allsup's name after the acquisition. Yesway introduced some portfolio-related merchandise and food products in Allsup's stores, including branded cups, mugs, chocolate bars, and other candy. In 2020, Allsup's moved its home office from Clovis, New Mexico, to Fort Worth, Texas. Allsup's remains positioned as a regional, high-frequency retailer for motorists, local residents, commuters, and commercial drivers. Its combination of fuel, around-the-clock convenience retail, and recognizable prepared foods gives it a stronger local identity than a generic fuel station. Publicly available reference material does not establish a complete current store count, revenue figure, or current Allsup's management roster, so those details are not stated here.
History
Allsup's began in Roswell, New Mexico, in 1956, when Lonnie and Barbara Allsup established a business called Lonnie's Drive-In Grocery. The venture reflected the retail conditions of the American Southwest, where motorists and local households valued convenient access to groceries, fuel-related services, and everyday goods. Lonnie Allsup was a United States Air Force veteran who had served during the Korean War, and the family developed the original operation into a small chain. In 1963, the Allsup family sold the original business to 7-Eleven. The proceeds from that sale enabled the family to relocate to Clovis, New Mexico, where Lonnie and Barbara established the Allsup's convenience-store chain. The new business grew around a combination of convenience retail and vehicle fueling, a format suited to highway travelers, rural communities, and customers seeking quick purchases outside traditional supermarket hours. Allsup's became associated with extended-hours and 24-hour service, fuel stations, and a broad range of convenience merchandise. Its stores sell beverages, snacks, grocery staples, and other immediate-consumption products. Prepared food became a particularly important part of the identity of the chain. The brand is widely associated with burritos and chimichangas, which gave its food program a distinctive regional profile and helped make the chain recognizable beyond its basic fuel-and-merchandise function. The company also became known for its role in the development of self-service fueling. Reference material identifies Allsup's as the first company to introduce self-serve gas pumps. Its fuel business has operated under multiple fuel brands and banners, including Shell, DK, Alon, ConocoPhillips, Exxon, Valero, and Allsup's On the Go. This combination of fuel supply arrangements and branded convenience retail allowed the chain to operate as a recognizable regional network while serving different local markets. Over time, Allsup's expanded beyond New Mexico into West Texas and Oklahoma. Reference material describes the company as having more than 400 locations, making it one of the largest convenience-store operators in its region. It has also been described as New Mexico's largest convenience-store chain and the state's leading privately owned corporation by ranking cited in the reference material. Its competitive environment includes national operators such as Circle K and 7-Eleven, as well as the Stripes convenience-store business associated with 7-Eleven. A major ownership change occurred in 2019. On October 8 of that year, Yesway announced a definitive agreement to buy Allsup's Convenience Stores, Inc. The acquisition was completed in November. Yesway, owned by investment firm Brookwood, added Allsup's to its growing convenience-store portfolio, but did not eliminate the regional brand. Allsup's stores continued to trade under the Allsup's name. After the transaction, Yesway introduced selected Yesway-branded merchandise and food products into the Allsup's environment, including cups, mugs, chocolate bars, and other candy. In 2020, the company's home office moved from Clovis, New Mexico, to Fort Worth, Texas. The relocation reflected Allsup's integration into the broader Yesway organization while preserving its operating identity as a Southwest convenience retailer. Lonnie Allsup died in January 2018, before the Yesway transaction. Current public reference material confirms the brand's continued operation but does not provide enough information to document a complete current leadership roster, exact store total, or financial performance without speculation.
- 2020
Home office moved to Fort Worth
[1]Allsup's relocated its home office from Clovis, New Mexico, to Fort Worth, Texas.
- 2019
Yesway announces acquisition agreement
[1]Yesway announced a definitive agreement to acquire Allsup's Convenience Stores, Inc. on October 8.
- 2019
Acquisition completed
[1]Yesway completed its acquisition of Allsup's in November, adding the chain to its portfolio while retaining the Allsup's name.
- 2018
Lonnie Allsup dies
[1]Founder Lonnie Allsup died in January.
- 1963
Initial business sold to 7-Eleven
[1]The Allsup family sold the original grocery operation to 7-Eleven and used the proceeds to relocate to Clovis, New Mexico.
- 1963
Allsup's convenience-store chain launched
[1]Following the move to Clovis, the family began the convenience-store business that operated under the Allsup's name.
- 1956
Original grocery business established
[1]Lonnie and Barbara Allsup established Lonnie's Drive-In Grocery in Roswell, New Mexico, creating the business from which the later Allsup's chain developed.
Products and positioning
A regional Southwest convenience-store and fuel brand combining 24-hour roadside retail with recognizable prepared foods, especially burritos and chimichangas.
Fuel retail
Fuel
Fueling is a central part of the Allsup's store model. Locations combine gasoline sales with convenience retail and serve motorists, local residents, and commercial drivers. Reference material identifies fuel sold under Shell, DK, Alon, ConocoPhillips, Exxon, Valero, and Allsup's On the Go banners. Allsup's is also associated with the early introduction of self-service gas pumps.
Convenience retail
Convenience merchandise
Allsup's stores carry the standard range of convenience-retail goods, including beverages, packaged snacks, grocery essentials, candy, and other products intended for immediate or routine purchases. The merchandise assortment supports both roadside traffic and repeat visits from communities surrounding the stores.
Prepared food
Prepared and hot food
Prepared food is a prominent component of the Allsup's proposition rather than a minor add-on to fuel sales. The chain is especially known for burritos and chimichangas, which are widely identified with the brand's Southwest convenience-store identity and are designed for fast purchase and consumption by travelers and local customers.
Prepared food
Burritos
Allsup's burritos are one of the chain's best-known prepared-food offerings. They contribute to the brand's regional distinctiveness and provide a portable hot-food option for customers visiting fuel and convenience locations.
Prepared food
Chimichangas
Chimichangas are another prepared-food item particularly associated with Allsup's. Like the chain's burritos, they fit the quick-service needs of motorists and reinforce the brand's Southwest-oriented food identity.
Brand decisions
2020
Home-office relocation after integrationStrategyBackground
After the acquisition by Yesway, Allsup's adjusted its corporate-office footprint within the Southwest regional business structure.
Action taken
The company moved its home office from Clovis, New Mexico, to Fort Worth, Texas.
Aftermath
Fort Worth became the reported headquarters location, while the retail brand continued operating across its established Southwest markets.
2019
Yesway acquisition of Allsup'sM&ABackground
Allsup's was an established regional convenience-store and fuel chain operating primarily in New Mexico, West Texas, and Oklahoma. Yesway sought to add the business to its convenience-store portfolio.
Action taken
Yesway announced a definitive purchase agreement on October 8, 2019, and completed the acquisition in November. Allsup's continued to operate under its existing brand.
Aftermath
The chain became part of the Yesway group. Yesway introduced selected branded merchandise and confectionery products into Allsup's stores, while the Allsup's name and regional retail identity remained in use.
Recent events
Sources2 sources
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