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UK direct-to-consumer outdoor brand for running, hiking, climbing, camping, swimming and biking.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Alpkit is a UK direct-to-consumer performance outdoor brand. According to its about page, it started online in 2004 and has opened 10 stores in the last 6 years, from Bristol and Kingston-upon-Thames in the south to Inverness in the North. It describes itself as carbon neutral, a living wage foundation employer and Certified B Corp, and gives 10% of profit and 1% of all sales to direct action grass roots projects through Alpkit Foundation. Its homepage lists tents, bivvy bags, camping, hiking, trail running, mountaineering, outdoor swimming, climbing and paddling categories, and states it runs the UK's biggest instore repair service. Sonder Bikes, launched in 2015, is presented as part of the Alpkit offering.

History

Alpkit's about page states that it started online in 2004 and has opened 10 stores in the last 6 years, from Bristol and Kingston-upon-Thames in the south to Inverness in the North. It describes itself as founded on friendship, a love of adventure and a deep frustration at the high cost of top-end gear, and says it now has over 200 staff and has grown by almost 50% per annum compound over the last decade. Sonder Bikes launched in 2015 with 3 bikes for UK mixed terrain and road conditions.

Products and positioning

UK's only direct-to-consumer performance brand for those that run, hike, climb, camp, swim and bike.

  • Tents

    1 - 6 person tents for wild camps and basecamp comfort.

  • Bivvy bags

    Listed under camping on the homepage.

  • Technical apparel

    Described as flagship technical apparel for mountaineering.

  • Footwear

    Developed with bootmakers in the foothills of the Dolomites.

  • Sonder Bikes

    Bikes including Camino, El Camino, Sedona, Colibri, Signal, Broken Road, Frontier, Falco and Santiago.

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