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A short-lived French regional airline trading name that operated from Strasbourg in 2004 and early 2005.

Last updated August 25, 2026

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Overview

AlsaceExel, also known as Alsace Aviation, was a French regional airline trading name associated with the ExelAviation Group. Based in Strasbourg, it was established as an initiative intended to provide scheduled regional air services from Strasbourg Airport. The operation began on 28 March 2004, linking Strasbourg with Amsterdam and Milan. The airline did not operate an independently developed fleet. Aircraft were made available by its parent group, and the known operation used ATR 42 turboprop aircraft. This equipment was suited to relatively short regional routes, where frequency and access to smaller airports were more important than the capacity or speed of a larger jet aircraft. The brand therefore represented a regional network initiative within the wider ExelAviation structure rather than a large standalone carrier. AlsaceExel’s activity was brief. ExelAviation Group halted the operation on 31 January 2005, meaning that the brand operated for less than one year. The cessation made AlsaceExel one of the short-lived airline brands associated with the changing and often commercially difficult European regional-airline market of the period. No continuing passenger operation, independent corporate expansion, or later revival is documented in the referenced material. The brand’s historical significance lies primarily in its role as a Strasbourg-based regional aviation initiative and in its connection to ExelAviation Group. Its documented service scope was limited to passenger air transport on the Strasbourg–Amsterdam and Strasbourg–Milan routes, using ATR 42 aircraft supplied through the group. AlsaceExel is now defunct.

History

AlsaceExel was a French regional airline trading name associated with ExelAviation Group and based in Strasbourg. It was also referred to as Alsace Aviation. The initiative was created to operate passenger services from Strasbourg Airport, using the resources of the wider group rather than maintaining a separately documented fleet of its own. Operations began on 28 March 2004. The initial network connected Strasbourg with Amsterdam and Milan, giving the Alsace region direct access to two major European destinations. The routes were operated with ATR 42 turboprop aircraft made available by ExelAviation Group. The aircraft type was appropriate for short-haul regional services and for linking a regional airport with larger European destinations. The operation was commercially short-lived. ExelAviation Group halted AlsaceExel’s activities on 31 January 2005, less than a year after the launch. The closure ended the brand’s scheduled passenger operation and left AlsaceExel as a defunct airline name. The available reference material does not document a separate fleet history, executive roster, financial results, merger, scandal, or subsequent relaunch. Its documented history is consequently centered on its creation as an ExelAviation initiative, its brief Strasbourg-based route network, and the group’s decision to discontinue it.

  • 2005

    Operations cease

    [1]

    ExelAviation Group halts AlsaceExel’s activities on 31 January, ending the brand’s less-than-one-year operating period.

  • 2004

    Operations begin

    [1]

    AlsaceExel begins operating on 28 March from Strasbourg Airport to Amsterdam and Milan using ATR 42 aircraft provided by ExelAviation Group.

Products and positioning

A Strasbourg-based regional airline initiative focused on short-haul passenger links to Amsterdam and Milan.

  • Passenger air transport · 2004

    Regional passenger flights

    AlsaceExel provided scheduled regional passenger air services from Strasbourg Airport. Its documented network consisted of routes to Amsterdam and Milan, operated with ATR 42 turboprop aircraft made available by ExelAviation Group. The service was active only from March 2004 until January 2005.

Brand decisions

  • 2005

    Termination of AlsaceExel operationsStrategy

    Background

    AlsaceExel was an ExelAviation Group initiative serving Strasbourg with regional routes to Amsterdam and Milan.

    Action taken

    ExelAviation Group halted the brand’s activities on 31 January 2005.

    Aftermath

    The cessation ended AlsaceExel’s passenger services and left the trading name defunct.

Sources1 sources

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