Alsat TV

Alsat, also known as Alsat TV and formerly identified as Alsat-M, is a general-interest television channel serving North Macedonia and other parts of the Balkans. The channel was established on March 1, 2006, by Albanian businessman Vebi Velija as a sister operation to the former Alsat, which was then known as Albanian Screen. Its name is derived from “Albanian Satellite,” reflecting the Albanian-language and cross-border orientation associated with the channel’s identity. The broadcaster’s principal audience is Albanian-speaking viewers in North Macedonia, although it also transmits selected programming in Macedonian. Its stated programming approach is connected with European information and broadcasting concepts intended to support multi-ethnic coexistence in North Macedonia. In that context, Alsat combines language-specific audience service with a broader national television role rather than positioning itself solely as an entertainment or niche ethnic channel. Alsat’s schedule spans news, politics, economics, entertainment, music, sport, films, series and documentaries. Its original programming includes daily and magazine formats such as Ditë e re and Pasdite me Alsat, current-affairs and public-discussion programs such as 360 gradë and Rajoni, health content including Pasqyra e shëndetit, and economic programming represented by Magazina ekonomike. The channel has also carried sports, cooking, music, competition and lifestyle formats, including Pro Sports, Të gatuajmë me Alsat, Pizzicato, Super sfida and Carpe Diem. The available reference material does not identify a current parent company, corporate owner, headquarters, executive roster, financial results, major acquisitions or formal advertising campaigns. Alsat is therefore best understood from the available information as a regional television-media brand whose principal assets are its broadcast distribution, Albanian-language service, Macedonian-language reach and mixed schedule of information and entertainment programming. Its importance lies in serving a multilingual and multi-ethnic media environment in North Macedonia while also reaching viewers elsewhere in the Balkans.

Alsat was founded on March 1, 2006, as Alsat-M by Albanian businessman Vebi Velija. It was created as a sister channel to the former Alsat, which at that time operated under the name Albanian Screen. The launch established a television service oriented toward Albanian-speaking viewers in North Macedonia while retaining a broader regional broadcasting ambition. The channel’s identity is associated with the name “Albanian Satellite.” From its base in North Macedonia’s media environment, Alsat developed as a generalist broadcaster rather than a narrowly specialized service. Its schedule has included information, politics, economics, entertainment, music, sport, films, television series and documentaries. Programming has been transmitted mainly in Albanian, with occasional Macedonian-language content, allowing the channel to address both its core linguistic audience and the wider country’s multilingual public. Alsat’s stated editorial and programming concept emphasizes European information principles and the goal of encouraging multi-ethnic coexistence in North Macedonia. This gives the broadcaster a dual role: it is an Albanian-oriented television brand, but it also participates in the national media landscape through general-interest programming and coverage of public affairs. The channel’s original output has included daily programs, afternoon formats, current-affairs discussions, health programming, economic magazines, sports, cooking shows, music and entertainment competitions. Examples include Ditë e re, Pasdite me Alsat, 360 gradë, Pasqyra e shëndetit, Rruga drejt, Bota e re, Magazina ekonomike, Pro Sports, Programi 200, Super sfida, Hallkit, Të gatuajmë me Alsat, Pizzicato, Carpe Diem, Të gatuajmë për mysafirët, Flitet se, Rajoni, Kënaqësia e gatimit, Emisioni 5+, Shpuza Show and Busted. The supplied reference material does not provide a detailed account of later ownership changes, management appointments, expansion milestones, audience figures, financial performance or major corporate transactions. Accordingly, the documented history is centered on the channel’s 2006 establishment, its relationship to the former Alsat/Albanian Screen operation, its multilingual broadcasting model and its broad program portfolio.

• 2006

  Alsat-M is founded

  [1]Alsaten.wikipedia.org

  On March 1, 2006, Vebi Velija founded Alsat-M as a sister channel to the former Alsat, then known as Albanian Screen.

A multilingual, general-interest regional television channel focused primarily on Albanian-speaking audiences in North Macedonia, with programming intended to combine information, entertainment and support for multi-ethnic coexistence.

• Television broadcasting · 2006

  General-interest television service

  Alsat operates as a general-interest television channel distributed across North Macedonia and other Balkan countries. Its output is primarily in Albanian, with some Macedonian-language programming, and combines news, politics, economics, entertainment, music, sport, films, series and documentaries. The service is designed for a broad audience rather than a single program genre.

• Television programming

  News and public-affairs programming

  The channel’s information portfolio includes news, political discussion, regional affairs, health information and economic coverage. Listed formats include 360 gradë, Rajoni, Pasqyra e shëndetit and Magazina ekonomike, reflecting an effort to cover public issues and practical topics alongside general news output.

• Television programming

  Entertainment and lifestyle programming

  Alsat’s entertainment and lifestyle formats include cooking, music, competitions, magazine shows and other light-entertainment programs. Examples named in the reference material include Të gatuajmë me Alsat, Të gatuajmë për mysafirët, Pizzicato, Carpe Diem, Super sfida and Shpuza Show.

1. 1Alsaten.wikipedia.org