Aluvy

Aluvy is a French outdoor design brand founded in April 2020, during the first COVID-19 lockdown, by Jean-Pierre, Paul and Hugo. The company designs and manufactures outdoor cooking and storage furniture — gas and charcoal grills, planchas and storage modules — under the tagline of creating "extra-ordinary" furniture to cook outside all year long. Its products are made in Isère, in the Auvergne-Rhône-Alpes region of France, from aluminium, a material chosen for being rust-proof, weather-resistant and fully recyclable. Since October 2021 the range has carried the "Origine France Garantie" label. The brand's catalogue is organised around named modules such as MARCEL (charcoal grill module), LULU (gas grill module), LOLA (high-end gas plancha), GABY (design storage unit), and further family members including JEAN, SAM and JOSEPH. Products are sold direct to consumers through the brand's e-shop, with indicative prices around €2,490 including tax for the main cooking and storage modules. Aluvy positions itself as a design-led alternative to conventional barbecues, combining industrial aluminium foundry expertise with a strong aesthetic and lifestyle identity. The founders bring complementary backgrounds: Jean-Pierre previously co-founded and sold a digital agency, while Paul and Hugo have operational and industrial experience in the industrial group they now lead, which has been active since 2001 and operates four production sites — two in France, one in Portugal and one elsewhere. Two of Aluvy's founders are specialists in aluminium foundry work. The brand describes itself as human, freedom-loving and non-universalist, aiming to make outdoor furniture that is beautiful, efficient and responsible.

Aluvy was created in April 2020, in the middle of the first COVID-19 lockdown in France. The founders — Jean-Pierre, Paul and Hugo — describe the launch as a bold, almost crazy bet. Before Aluvy, Jean-Pierre had co-founded a digital agency and later sold his shares to a large group. Paul and Hugo had held operational roles in the industrial group they now lead; that group has existed since 2001 and is organised around four production sites: two in France, one in Portugal and one elsewhere. Two of Aluvy's founders are specialists in aluminium foundry, a technique that involves melting aluminium ingots and pouring the liquid metal into custom-made moulds. The brand was built on the idea of designing outdoor furniture that is both beautiful and efficient, usable all year round thanks to aluminium's rust-proof and weather-resistant properties. Its mission is stated as making outdoor products that liberate one's inner personality. In October 2021, the products manufactured in Isère obtained the "Origine France Garantie" label, reinforcing the made-in-France claim. Aluvy also commits to recycling its aluminium products for customers. The product family has grown around named modules: MARCEL, a charcoal grill module; LULU, a gas grill module; LOLA, a high-end gas plancha; GABY, a design storage unit; and further members such as JEAN, SAM and JOSEPH. The brand markets a "DEAUVILLE" outdoor kitchen concept and has introduced accessories such as an ignition kit. Products are sold through the brand's own e-shop, with main modules priced around €2,490 including tax. Aluvy presents itself as a human, freedom-loving brand with convictions rather than a universal one, and continues to develop its range from its Isère base.

• 2021

  Products manufactured in Isère obtain the "Origine France Garantie" label in October 2021.

• 2020

  Aluvy founded in April 2020 during the first COVID-19 lockdown in France.

Design-led, made-in-France outdoor cooking furniture in recyclable aluminium, positioned as an alternative to conventional barbecues.

• MARCEL

  Charcoal grill cooking module.

• LULU

  Gas grill cooking module.

• LOLA

  High-end gas plancha.

• GABY

  Design storage unit.

• JEAN

  Part of the Aluvy product family.

• SAM

  Part of the Aluvy product family.

• JOSEPH

  Part of the Aluvy product family.

1. 1Cuisines extérieures, barbecues et planchas made in France – ALUVYaluvy-design.com
2. 2Plancha design LOLA au gaz made in france - ALUVYaluvy-design.com
3. 3GABY, le meuble de rangement extérieur inoxydable – ALUVYaluvy-design.com
4. 4Une marque de barbecue française et humaine – ALUVYaluvy-design.com
5. 5Wikidata Q134980726wikidata.org