Amarelli

Amarelli is a liquorice brand from Rossano in Calabria, Italy. Its business centers on liquorice raw materials and extracts, as well as confectionery and other food products flavored with liquorice. The brand is operated by the Amarelli family, and its history is commonly traced to 1731, when the family became involved in the collection, processing, and trade of Calabrian liquorice before developing branded consumer products. Amarelli’s identity is built around the regional tradition of Calabrian liquorice, distinctive packaging, and a positioning that connects heritage with premium confectionery. The company also presents its history and the local liquorice industry through a museum and brand-related cultural activities. Publicly available information is insufficient to confirm its full international footprint, revenue, or operating scale, but Amarelli continues to operate as a family-run Italian food brand.

Amarelli’s history is closely connected with the liquorice industry of Calabria in southern Italy. The family’s commercial activity is commonly traced to 1731, when the Amarelli family became involved in the collection, processing, and trade of liquorice roots around Rossano. Calabria has long been associated with favorable conditions for liquorice cultivation and with traditional processing practices, making liquorice an important regional product. As consumer markets developed, Amarelli expanded from raw-material and traditional processing activities into branded liquorice confectionery and related foods, using the family name as its consumer identity. The company later strengthened the brand through standardized packaging, gift products, and retail distribution, moving beyond the role of a local raw-material trader. It also established a museum connected with the brand to present the liquorice plant, processing methods, family archives, and the industrial history of Rossano. Public information supports the family-business background, Calabrian origin, and liquorice-focused positioning, but does not provide a complete, reliable timeline for every facility, management change, revenue figure, or international expansion.

• 1731

  Start of family business activities

  [1]Amarelli official websiteamarelli.com

  The Amarelli family's licorice business activities are typically traced back to 1731, with the business foundation related to the collection, processing, and trade of Calabrian licorice.

• Establishment of the Licorice Museum

  [2]Museo della Liquirizia Giorgio Amarellimuseodellaliquirizia.it

  The brand established a Licorice Museum in Rossano, showcasing licorice processing, family history, and local industry culture.

Italian traditional licorice and premium confectionery brand, emphasizing Calabrian origin, family heritage, and local food culture.

• Confectionery

  Liquorice confectionery

  Amarelli’s best-known product line consists of liquorice confectionery made with liquorice extract or liquorice flavoring in various traditional forms, presented through distinctive Italian packaging.

• Food ingredients and traditional foods

  Liquorice extracts and traditional products

  This line covers liquorice extracts and traditional liquorice products, highlighting Calabria’s liquorice resources and processing heritage while also providing the basis for the brand’s confectionery products.

1. 1Amarelli official websiteamarelli.com
2. 2Museo della Liquirizia Giorgio Amarellimuseodellaliquirizia.it