Amazfit

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A consumer wearable brand offering smartwatches, sports watches, fitness bands, and related digital health services.

Last updated August 31, 2026

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First read: Nov 4, 2026
Latest read: Nov 4, 2026

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Overview

Amazfit is a consumer wearable technology brand owned and operated by Zepp Health Corporation, the Netherlands-based company formerly known as Huami. The brand was introduced in 2016, when Huami launched its first Amazfit smartwatch. It subsequently developed a broad portfolio spanning everyday smartwatches, sports and outdoor watches, and lightweight fitness bands. Amazfit products generally combine activity tracking, sleep and health measurements, smartphone notifications, watch-face customization, location services, workout recording, and battery-life features, although the exact functions depend on the model, software version, and market. The brand emerged from Huami's position as a wearable-device company spun out of Xiaomi and gradually became one of the company's principal consumer-facing names. Early products included the Amazfit Health Band, the budget-oriented Amazfit Bip, and the Amazfit Verge smartwatch. Later product families, including the GTR line, expanded the brand's appeal among users seeking a more conventional watch design while retaining fitness and connected-device functions. Amazfit has also pursued sports and outdoor use cases through products emphasizing training modes, positioning, navigation, durability, and extended battery performance. Amazfit's development has been supported by technology work within its parent company. In 2018, Huami publicized the Huangshan-1, described by the company as an AI-oriented wearable chipset based on the RISC-V architecture. The same year, Huami acquired San Jose sensor-technology company Zepp International Ltd.; the acquisition contributed to the broader Zepp technology and software identity that later became central to the parent company's corporate name. In February 2021, Huami changed its name to Zepp Health, while Amazfit remained the consumer brand used for much of its smartwatch and fitness-device portfolio. The brand has also expanded beyond hardware. In 2023, Amazfit introduced the Balance fitness-tracking and smartwatch product, together with Zepp Pay, an NFC payment service intended for supported Amazfit devices and participating card issuers. Zepp Health lists support for cards issued in 33 European countries, although availability depends on country, bank, device, and service eligibility. In 2025, the company introduced a second-generation Balance product, showing an ongoing focus on connected health, fitness, and lifestyle wearables. Amazfit is positioned between basic activity trackers and premium multifunction smartwatches. Its market proposition emphasizes broad sports support, health-related monitoring, long battery life, and comparatively accessible pricing, while selected models target runners, outdoor athletes, and users who want navigation or more rugged construction. The range is sold through international channels, but model names, payment services, health features, connectivity, and regulatory availability vary by market. The brand is active and remains part of Zepp Health's wider wearable-device and digital-health business.

History

Amazfit was created as a consumer-facing wearable brand by Huami, a wearable-device company that had developed as a spinoff from Xiaomi. The first Amazfit smartwatch was introduced in August 2016, establishing the brand's focus on connected watches rather than solely on basic activity trackers. In April 2017, Huami extended the range with the Amazfit Health Band, adding a lighter fitness-oriented form factor and reinforcing the brand's association with health and activity monitoring. The portfolio broadened substantially in 2018. Amazfit began selling the Bip, a budget-oriented smartwatch that helped place the brand in the mass-market segment. Later that year, Huami announced the Verge smartwatch and introduced the Health Band 1S in China. These products illustrated the brand's two-track development: conventional smartwatch functions for everyday users and narrower fitness-band products for lightweight tracking. Across the range, the emphasis was on activity measurement, health-related data, phone connectivity, and battery endurance. The parent company also pursued proprietary technology. In September 2018, Huami publicized its Huangshan-1 wearable chipset, presenting it as an AI-powered chip using the RISC-V architecture. In July of the same year, it announced the acquisition of Zepp International Ltd., a San Jose sensor-technology company. The Zepp acquisition and the parent company's continuing work in health data and wearable technology helped shape the corporate identity that followed. In February 2021, Huami changed its name to Zepp Health Corporation. Amazfit continued as a principal hardware brand under the renamed company, while Zepp became increasingly associated with the company's software, health, and device ecosystem. The brand subsequently expanded into more specialized smartwatch categories. The Amazfit GTR family pursued a watch-like design while adding sports and connected functions. Some reports identified problems affecting certain GTR units, including screens that were easy to scratch and positioning performance that could be substantially displaced. The available reference material does not establish a formal recall, a quantified product-wide defect rate, or a definitive company response, so these reports are best treated as product-quality concerns rather than a confirmed corporate scandal. Amazfit also participated in health-related research and partnerships. In April 2020, Huami worked with a laboratory led by Zhong Nanshan on using wearable devices to track activity among survivors of respiratory diseases. This reflected the wider direction of the parent company, which treats wearable measurements and health data as part of a broader digital-health business rather than as isolated consumer-electronics functions. In 2023, Amazfit launched the Balance fitness tracker and introduced Zepp Pay, an NFC cashless-payment service supported by selected Amazfit wearables. Zepp Health states that cards issued in 33 European countries can be used with the service, subject to local and institutional support. In 2025, the company followed the original Balance with a second-generation model. The continuing product introductions indicate that Amazfit remains an active brand, with a portfolio spanning mainstream smartwatches, sports and outdoor products, fitness bands, and associated software services. Availability, naming, health functions, payment support, and regulatory features continue to vary by market and device.

2025
Amazfit Balance 2 introduced
[1]Amazfiten.wikipedia.org
A second-generation Balance product follows the original 2023 model.
2023
Amazfit Balance and Zepp Pay introduced
[1]Amazfiten.wikipedia.org
The company launches the Balance fitness tracker and its NFC payment service for supported markets and devices.
2021
Huami becomes Zepp Health
[1]Amazfiten.wikipedia.org
The parent company changes its corporate name from Huami to Zepp Health Corporation.
2018
Amazfit Bip introduced
[1]Amazfiten.wikipedia.org
Amazfit enters a more budget-oriented smartwatch segment with the Bip.
2018
Huangshan-1 chipset announced
[1]Amazfiten.wikipedia.org
Huami announces the Huangshan-1 wearable chipset and describes its AI and RISC-V characteristics.
2018
Zepp International acquisition announced
[1]Amazfiten.wikipedia.org
Huami announces its acquisition of sensor-technology company Zepp International Ltd.
2018
Amazfit Verge and Health Band 1S introduced
[1]Amazfiten.wikipedia.org
The product portfolio expands with a smartwatch and a new fitness band.
2017
Amazfit Health Band launched
[1]Amazfiten.wikipedia.org
The brand expands into fitness bands with the Amazfit Health Band.
2016
First Amazfit smartwatch introduced
[1]Amazfiten.wikipedia.org
Huami introduces the first smartwatch carrying the Amazfit brand.

Products and positioning

A broadly accessible wearable brand for everyday smartwatch users, fitness participants, runners, and outdoor athletes, emphasizing health and activity tracking, sports functionality, connected features, and battery endurance.

Smartwatches · 2016
Amazfit smartwatches
Amazfit's core category consists of connected watches for everyday use, fitness, and health tracking. Depending on the model, they may provide activity and sleep measurement, health-related sensors, smartphone notifications, customizable watch faces, sports modes, positioning, music or app-related functions, and extended battery operation. The category includes both lifestyle-oriented designs and models with more specialized training or outdoor capabilities.
Sports and outdoor wearables
Amazfit sports and outdoor watches
These products target runners, fitness users, and outdoor athletes. Their emphasis typically includes extensive workout modes, training records, location tracking, navigation-related tools, durability, and longer battery life. Capabilities differ across models, and the available functions may depend on regional software, satellite support, and device generation.
Fitness bands · 2017
Amazfit Health Band
The Health Band line represents Amazfit's lighter wearable format for activity and health-related tracking. Fitness bands generally offer a slimmer and less complex alternative to a smartwatch, with functions such as activity, sleep, and selected physiological measurements alongside smartphone synchronization. The original Amazfit Health Band was introduced in 2017, followed by the Health Band 1S in 2018.
Budget smartwatch · 2018
Amazfit Bip
Introduced in 2018, the Bip broadened Amazfit's reach into the budget smartwatch segment. It combined a watch interface with activity tracking and connected features, offering an accessible entry point compared with more specialized or premium models. Current availability and support depend on market and product generation.
Smartwatch · 2018
Amazfit Verge
The Verge was introduced in 2018 as a connected Amazfit smartwatch. It formed part of the brand's expansion beyond basic tracking bands and helped establish a broader portfolio of watches for everyday connectivity and fitness use.
Smartwatches
Amazfit GTR series
The GTR family uses a more traditional watch-oriented presentation while retaining Amazfit's connected, health, and sports features. The series has been associated with activity tracking, positioning, and smartwatch functions. Reports concerning some units cited scratching susceptibility and inaccurate positioning, but the available source does not establish that these concerns applied uniformly across the series.
Fitness smartwatch · 2023
Amazfit Balance
Launched in 2023, Balance is a fitness-oriented wearable that combines smartwatch functions with health, activity, and training capabilities. Its launch also coincided with the introduction of Zepp Pay support for eligible users. A second-generation Balance product followed in 2025.
Wearable payment service · 2023
Zepp Pay
Zepp Pay is an NFC cashless-payment service associated with supported Amazfit wearables. Zepp Health lists card support across 33 European countries, but actual availability depends on the country, issuing bank, device, and service eligibility.

Brand decisions

2025
Introduce Amazfit Balance 2Generation change
Background
The Balance line had become part of Amazfit's fitness-focused smartwatch portfolio.
Action taken
Zepp Health followed the original Balance with a second-generation product.
Aftermath
The launch continued the Balance product generation and the brand's focus on fitness-oriented wearables.
Source
2023
Introduce Balance and Zepp PayProduct launch
Background
Amazfit was extending beyond standalone tracking hardware toward a broader fitness and connected-services ecosystem.
Action taken
The company launched the Balance fitness tracker and introduced the Zepp Pay NFC payment service.
Aftermath
The brand added a payment capability for eligible users and continued developing Balance as a product family.
Source
2021
Rename Huami as Zepp HealthStrategy
Background
The parent company was broadening its identity around wearable technology, health data, and associated services.
Action taken
Huami changed its corporate name to Zepp Health Corporation while continuing to operate Amazfit as a consumer brand.
Aftermath
Amazfit remained the principal consumer-facing hardware identity, while Zepp Health served as the corporate and ecosystem name.
Source
2018
Acquire Zepp InternationalM&A
Background
Huami pursued sensor and wearable-technology capabilities as its product portfolio expanded.
Action taken
Huami announced the acquisition of San Jose-based Zepp International Ltd.
Aftermath
The Zepp identity became increasingly relevant to the parent company's technology and corporate positioning.
Source
2016
Launch the Amazfit smartwatch brandProduct launch
Background
Huami sought to extend its wearable-device business through a consumer-facing smartwatch brand.
Action taken
The company introduced the first Amazfit smartwatch.
Aftermath
The launch established the brand platform that later expanded into fitness bands, sports watches, and digital services.
Source

Recent events

2026.10.20
Reported2026.10.20
Amazfit announces launch gifts for T-Rex Dual Solar purchases[3]Amazfit宣布购买T-Rex Dual Solar可获赠促销礼品finanznachrichten.de
Amazfit announced a launch promotion for T-Rex Dual Solar purchases: customers buying through its official website would receive a complimentary outdoor camping tent, while purchases through Shopee, Lazada and TikTok would come with a complimentary Decathlon backpack. The gifts are available while stocks last.
2026.10.08
Reported2026.10.08
Amazfit launches T-Rex Dual Solar smart sports watch[4]Amazfit发布T-Rex Dual Solar智能运动手表prnasia.com
On October 8, 2026, smart wearable brand Amazfit officially released the T-Rex Dual Solar, described as the world's first AMOLED smartwatch equipped with a dual-side solar charging system, featuring up to 25 days of typical battery life (up to 51 days with daily back-panel solar charging), military-grade durability, offline navigation, and hybrid training features. Sales began the same day through Amazfit's JD.com self-operated flagship store.
2022.01.24
Reported2022.01.25
AMETEK Crank and Zepp Health reaffirm partnership for Amazfit smartwatch graphics and UX[5]AMETEK Crank 与 Zepp Health 重申 Amazfit 智能手表图形界面及用户体验合作openpr.com
AMETEK Crank reaffirmed its partnership with Zepp Health to build and optimize the graphics and UX stack for a new line of Amazfit GTS and GTR smartwatches.
2021.11.15
Reported2021.11.16
Amazfit starts US holiday promotions[6]Amazfit在美国推出假日促销prnewswire.com
Amazfit announced holiday deals for its official US online store, with discounts and promotional offers beginning November 15, 2021. The release also listed deals scheduled for later dates.
2021.10.21
Reported2021.10.21
Amazfit announces next-generation smartwatch lines for Walmart[7]Amazfit宣布面向Walmart推出新一代智能手表系列prnewswire.com
Amazfit announced its next generation of performance smartwatch product lines, which were scheduled to debut at 2,986 Walmart stores across North America between October 16 and October 22, 2021, and to be available on Walmart.com. Walmart was to offer the Amazfit GTS 2e, Amazfit Bip U Pro and Amazfit Band 5.
2021.10.19
Reported2021.10.19
Amazfit teams up with HELIOT Emil[8]Amazfit与HELIOT Emil合作vmagazine.com
Amazfit teamed up with HELIOT Emil to showcase its GTR line of watches during Paris Fashion Week.
2021.10.19
Reported2021.10.19
Amazfit appoints Christian Cowan as Experience Consultant[8]Amazfit与HELIOT Emil合作vmagazine.com
Amazfit announced designer Christian Cowan as its official Experience Consultant.
2021.10.17
Reported2021.10.17
Amazfit products enter Target stores[9]Amazfit产品进入Target门市销售prnewswire.com
Amazfit announced that Target stores nationwide would carry a greater assortment of its fitness trackers, with the Bip U Pro and Band 5 available for in-store purchase at more than 1,900 U.S. locations beginning October 17, 2021, and online at Target.com.
2021.10.12
Reported2021.10.12
Amazfit announces Chinese brand name “跃我”[10]Amazfit公布中文名“跃我”finance.sina.com.cn
Amazfit announced its Chinese name, “跃我,” as part of a brand refresh.
2021.10.11
Reported2021.10.11
Amazfit unveils refreshed brand identity[11]Amazfit 发布焕新品牌形象prnewswire.com
Amazfit unveiled a refreshed brand identity featuring bold colours and an evolved logo.

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