Recent events
Recent events tied to this brand in public sources.
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2026
Amazon adds shopping capabilities to Alexa
Amazon added more than 100 shopping-related capabilities to Alexa, including shopping-list and subscription management, delivery-instruction updates, payment troubleshooting, and answers about Prime subscriptions.
2026
Amazon launches five Alexa-powered smart home products
Amazon launched five new Alexa-centered products: an updated Echo Dot, a camera-equipped Echo Studio, Echo Time, Alexa Photo Frame, and Echo Show 16.
2026
Amazon launches Alexa.com website for Alexa+ users
Amazon launched an Alexa.com website on Monday that lets some users chat with its Alexa+ AI assistant via their browser. The site is only available to Alexa+ users, who must join a waitlist or purchase newer devices, and it puts Amazon's service more in line with web-based AI chatbots from OpenAI, Google and Anthropic.
2021
Amazon launches Conversation Mode for Echo Show 10
Amazon officially launched Conversation Mode for Echo Show 10 (3rd Gen.) devices. The feature enables more natural conversations without requiring users to say the Alexa wake word and can be turned on or off by voice command.
2021
Amazon announces Disney resort-hotel voice assistant partnership
Amazon announced a deal with Walt Disney Co to bring an Alexa-powered voice assistant to Disney theme park hotels and offer a paid feature for customers to interact with Disney characters at home. The feature was expected to launch the following year.
2021
Amazon and Disney announce Alexa voice-assistant agreement for Disney resort hotels
Amazon announced an agreement with Disney to offer an Alexa-powered voice assistant in Disney theme-park hotels, as well as a paid feature for customers to interact with Disney characters at home. The feature was reported as planned for the following year.
2021
Nurx launches birth control and sexual health Alexa skill
Nurx announced the launch of its Birth Control and Sexual Health Knowledge Skill for Amazon Alexa, which provides birth-control pill reminders and answers common reproductive-health questions.
2021
Buick and Amazon announce promotional campaign
Buick and Amazon announced a promotional campaign featuring ads, an Amazon-dedicated virtual showroom, and a custom Alexa shopping utterance. The campaign was planned to begin in late August and run through mid-September.
2021
Amazon begins rolling out Alexa Voice Profiles for Kids
Amazon began rolling out support for Alexa Voice Profiles for Kids, an opt-in feature that lets parents or guardians create voice profiles for children and personalize their Alexa experience.
2021
Amazon makes Reading Sidekick available
Amazon made Reading Sidekick, a reading companion for children using Alexa, available. The feature requires an Amazon Kids+ subscription.
2021
Ford and Amazon announce strategic engagement for Alexa vehicle features
Ford and Amazon announced a strategic engagement to develop enhanced features and new commercial services over six years, including exploring custom Alexa skills for Ford commercial vehicles. Alexa features are planned for delivery through Ford Power-Up software updates beginning in the fall for specified Sync 4 vehicles in the U.S. and Canada.
2021
Amazon releases Alexa Conversations
Amazon released the full version of Alexa Conversations, a deep-learning-based tool intended to simplify development of Alexa skills; it launched initially in the en_US language environment.
2021
Amazon launches Build It crowdfunding platform
Amazon launched Build It, a crowdfunding platform for potential smart devices compatible with Alexa. Users can pre-order concepts, which will be built if they meet their funding targets.
2021
Alexa app adds display and accessibility features
The Alexa app’s latest version adds light mode that follows phone settings and text scaling; the article says the new app is available for iOS and is coming to Android by the end of the month.
2021
Amazon rolls out Alexa Guard Plus
Amazon began rolling out Alexa Guard Plus, a subscription service for Alexa users that includes a 24-hour helpline, alerts for sounds associated with break-ins and deterrence features. It costs $5 per month or $49 per year and is available to US customers with a free one-month trial.
2020
Daiwa launches 43-inch Smart TV
Daiwa announced the launch of its 43-inch D43QFS Full HD Smart TV with Amazon Alexa built in in India; the TV was available for purchase at an introductory price of Rs 24,490.
2020
Amazon Sidewalk draws privacy backlash
Amazon customers were automatically opted in to Sidewalk, a feature planned for launch later in the year that would share a portion of users’ internet bandwidth with nearby devices. Commentators and users raised concerns about privacy and the default opt-in approach.
2020
Caspar.AI partners with Amazon Alexa for retirement communities
Caspar.AI partnered with Amazon Alexa to bring enhanced comfort and safety to several retirement communities on the West Coast.
2020
STMicroelectronics releases Alexa-certified reference design
STMicroelectronics released a reference design kit certified for Amazon Alexa, using AWS IoT Core's Alexa Voice Service integration to help developers build Alexa-enabled products on microcontrollers.
2020
Alexa adds voice-based book recommendations
Amazon added a feature that lets users ask Alexa by voice to recommend a next book or reading item. The feature is available in the United States on Alexa-supported devices.