Recent events
Recent events tied to this brand in public sources.
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2026
Amazon shuffles Alexa leadership
Reuters reports that Amazon is reshuffling the leadership of its Alexa business following the release of a high-end tablet. The available source does not name the specific executives involved or state an effective date.
2026
Amazon retires the Fire name from its tablet lineup
Amazon is retiring the Fire name on its new tablet lineup as it launches the new Alexa Tablets, ending 15 years of Fire-branded locked-down devices that ran a forked Android without the Google Play store.
2026
Amazon tablet range replaces Fire branding and Fire OS with Alexa branding and full Android
Amazon's new tablet range replaces its familiar Fire branding and Fire OS with Alexa branding and full Android support, giving users access to the Google Play Store and applications such as YouTube, Google Maps and Gmail.
2026
Amazon to phase out Fire tablet line
Amazon devices chief Panos Panay told Bloomberg that Amazon will phase out the Fire tablet line following the introduction of the new Alexa Tablet lineup, while continuing to provide security updates for existing devices.
2026
Amazon launches Alexa Tablet lineup with Alexa+ and Google Play support
Amazon introduced a new Alexa Tablet lineup with built-in Alexa+ and full Google Play support, in three sizes starting at $229.99, alongside new Kids tablets with parental controls and bundled Kids+ subscriptions. Preorders are open, with shipping starting October 14 in the U.S., Mexico, and Canada, October 19 in the UK, Germany, France, Italy, and Spain, and Kids tablets shipping in Japan on October 14.
2026
Amazon prices new Alexa Tablets from $230 up to $550 and raises ad-removal fee from $15 to $20
The new Alexa Tablets start at $230 and go up to $500, with the top model costing as much as $550, a big bump from Amazon's previous top-end Fire HD 10 price of about $180. In addition, the one-time fee to turn off lockscreen advertising rose to $20 from $15 for Fire OS tablets.
2026
Amazon cuts jobs mainly in its Stores retail division
Amazon confirmed on Wednesday (Oct 7, 2026) that it had cut a small number of jobs, primarily in its Stores unit which oversees the main e-commerce website; a person familiar with the matter said fewer than 1,000 white-collar workers were let go, with affected employees in the US, India and the UK. The cuts are the latest in a series of small reductions since a larger round of 30,000 job cuts that began the previous year and continued into January.
2026
Amazon confirms new round of layoffs of fewer than 1,000 employees centered on retail business
On October 7, 2026, Amazon confirmed a new round of layoffs affecting fewer than 1,000 white-collar employees across teams in the United States, India and the United Kingdom, concentrated in the core retail business. The cuts are mainly in the Stores retail division, covering customer service, third-party seller platform support and engineering roles. Amazon said the adjustment is intended to reorganize the Stores division according to current business priorities and that it will support affected employees during the role adjustment process. The report also notes that, following roughly 30,000 corporate role cuts between late 2025 and January 2026, Amazon has begun contacting some previously laid-off employees about new openings in its AWS cloud and AI businesses.
2026
Roku OLED TVs discounted up to $400 off at Amazon during October Prime Day
During the final day of Amazon's October Prime Day event, Amazon is offering a returned discount on Roku's first-ever OLED TVs: the 55-inch Pro Series OLED is priced at $699.99 at Amazon (about 30 percent off list price) and the 65-inch model is $799.99 ($400 off list price), after a similar deal expired just over a week earlier.
2026
Amazon eliminates fewer than 1,000 corporate roles, mostly in Stores retail division
Amazon has eliminated fewer than 1,000 corporate roles, with the majority of the reductions concentrated in its core Stores retail division. The targeted cuts impacted units including customer service, marketplace support, and selling partner services spanning the US, UK, and India. An Amazon spokesperson confirmed the move, noting the adjustments are designed to realign the company's operational structure with its key business priorities. The retail-unit layoffs coincide with Amazon's Prime Big Deal Days promotion and follow a larger round of 30,000 job cuts that began last year.
2026
Amazon Alexa Plus bug causes Echo speakers to repeatedly sing 'lalala'
An Alexa Plus bug has caused some Amazon Echo smart speakers to repeatedly say or sing 'lalala' for minutes at a time, often mid-conversation, with the assistant apparently unaware of the behavior when asked. Users have reported the issue on Reddit repeatedly over recent weeks across multiple Echo speaker models. Amazon said it is aware of the issue, describing it as a bug affecting a small number of Alexa Plus users, and that a fix is in the works.
2026
Amazon conducts fresh round of job cuts in Stores division
Amazon carried out another round of job cuts affecting a small number of employees — reported as fewer than 1,000 white-collar staff — primarily within its Stores division that oversees the company's core e-commerce operations. Employees in the US, India and the UK were reportedly among those receiving layoff notices, and internal Slack posts indicated multiple teams, including customer service and selling partner services, were impacted. The layoffs coincided with the Prime Big Deal Days shopping event that began on October 6 and follow a larger restructuring programme that eliminated about 30,000 jobs beginning last year. Amazon confirmed the cuts in a statement, saying it had adjusted parts of its Stores business to better align with its priorities.
2026
Amazon makes fresh job cuts across teams in US, UK and India
Amazon announced another round of job cuts as part of its ongoing corporate restructuring, eliminating a small number of roles mainly within its Stores business that manages its core e-commerce operations. Employees in the US, India and the UK were impacted, with affected roles spanning customer service, marketplace support and engineering departments. The reductions came as Amazon's Great Indian Festival shopping event began on Tuesday.
2026
Prime Video to become exclusive global streaming home of the Emmy Awards from 2027 under six-year deal
Amazon's Prime Video and the Television Academy announced on Tuesday, Oct. 6, 2026 a six-year exclusive global licensing deal under which the Emmy Awards will stream live and free on Prime Video, including to nonsubscribers, in more than 240 countries and territories beginning with the 2027 ceremony. The agreement ends the awards' long-running broadcast rotation among ABC, CBS, Fox and NBC. Financial terms were not disclosed.
2026
Amazon cuts fewer than 1,000 jobs in latest round, mainly in store business division
Amazon confirmed via a spokesperson to Business Insider that it cut a 'small number' of positions on Tuesday, mainly concentrated in its store business division. Sources said the round covers customer service, platform support and retail-business engineering roles, with teams in India and the UK also affected, and the total number of affected employees is fewer than 1,000. Employees who received email notices that their roles had been eliminated posted in a Slack channel with nearly 37,000 members, where questions focused on severance packages, internal job-transfer permissions and whether the cuts would widen. The round continues a wave that has removed more than 30,000 Amazon jobs in under a year, per Layoffs.fyi tracking.
2026
Amazon's October Prime Big Deal Days 2026 promotion begins
Amazon's Prime Big Deal Days promotional sale event has begun and runs through 3AM ET on Thursday, October 8, 2026, with discounts across tech categories including headphones, home entertainment, phones, laptops, tablets, and e-readers.
2026
Google Pixel 11 Pro and Pixel 11 Pro XL discounted $250-$300 during Amazon's October sale
During Amazon's October sale, Google's Pixel 11 Pro and Pixel 11 Pro XL smartphones are discounted by $250 or more: the 256GB Pixel 11 Pro is priced at $849 (originally $1,099) and the 256GB Pixel 11 Pro XL at $999, a $300 reduction, while the regular 256GB Pixel 11 sells at $749, $150 off its normal price.
2026
Amazon discounts Apple AirPods Pro 3 to $179 for October Prime Day
During October Prime Day, Amazon is offering the Apple AirPods Pro 3 noise-canceling earbuds for $179 at Amazon, down from the original $249 (28% off). The report notes this is the first time the price has gone below $190 since Prime Day in June.
2026
Amazon runs early Prime Big Deal Day discounts ahead of October Prime Day
Amazon is offering early Prime Big Deal Day promotional discounts on its own hardware and other popular products ahead of its October Prime Day sale, which starts October 6th at 3AM ET and lasts through 3AM ET on October 8th in the US.
2026
Amazon seeks to offload $8 billion of Nvidia chips to investors, FT reports
Citing a Financial Times report, Reuters reports that Amazon is seeking to offload approximately $8 billion of Nvidia chips to investors.