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Amba Press is an independent Australian educational publisher producing contemporary books and resources for the home and classroom.

Last updated September 26, 2026

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Overview

Amba Press is an independent Australian educational publisher based in Melbourne, Victoria. According to its own about page, the Press started in 2021 with the aim of amplifying the work of Australian educators, educational consultants and thought leaders. It describes itself as focused on producing contemporary books and resources for the home and classroom, working with both new voices and experienced authors who, in its words, will help transform how we raise and educate the next generation. The company's catalogue is aimed primarily at teachers, school leaders and education professionals, with a strong emphasis on practical, classroom-ready material. Its homepage highlights titles such as Practical AI Strategies 2: The Critical Guide to GenAI in Education, Behaviour Is Not the Whole Story by Kelly Oldfield, and Building Schools for Boys by Dr Phil Cummins and David Atkinson. These examples show the breadth of its list, spanning generative-AI guidance for educators, behaviour support across early years, schools and outside-school-hours care (OSHC) settings, and character education and school leadership. Amba Press positions itself as a publisher "by and for Australian educators", and its product pages note that its books are written by Australian and New Zealand educators. The website offers free shipping on orders over $100, is based in Melbourne, and explicitly frames itself as supporting Australian business. Its online store is organised around teacher resources, bestsellers, bundles and catalogues, alongside editorial pages such as About Amba Press, Meet the team, Meet our authors, a blog, FAQ, shipping and returns, and terms and conditions. The Press is led by publisher Alicia Cohen, who, according to the company's about page, has spent her whole career in educational publishing, holds post-graduate publishing qualifications, and has years of experience in leadership roles in publishing houses in Australia and the UK. The about page also introduces a small in-house team, including production manager Jess Farch, marketing manager Shontelle Prout, editors Andrew Campbell and Brooke Lyons, a typesetter named Kerry, and book cover designer Tess McCabe. This structure suggests a lean, hands-on publishing operation in which the publisher works with authors from manuscript through publication and into sales and marketing. As a relatively young independent press, Amba Press occupies a niche within Australian education publishing: rather than serving the general trade market, it concentrates on professional development and practical resources for the education sector, with a particular focus on Australian and New Zealand voices. Its output is sold directly through its own website, and its catalogue is presented through seasonal or thematic groupings such as new releases, bestsellers and bundles. The company acknowledges the Wurundjeri Woi-wurrung people as the traditional owners of the land now known as Melbourne, reflecting its Victorian base.

History

Amba Press was established in 2021 as an independent Australian educational publisher. From the outset, its stated purpose has been to amplify the work of Australian educators, educational consultants and thought leaders, and to publish contemporary books and resources for the home and classroom. The Press is based in Melbourne, Victoria, and its website acknowledges the Wurundjeri Woi-wurrung people as the traditional owners of the land now known as Melbourne. The company was built around a small, hands-on team. Its publisher, Alicia Cohen, has spent her whole career in educational publishing, holds post-graduate publishing qualifications, and has held leadership roles in publishing houses in Australia and the UK. The about page describes her as a hands-on publisher who works with authors and their books from manuscript through publication and then into sales and marketing. Around her, Amba Press has assembled a compact group of specialists, including production manager Jess Farch, marketing manager Shontelle Prout, editors Andrew Campbell and Brooke Lyons, a typesetter named Kerry, and book cover designer Tess McCabe. Amba Press has concentrated on practical, professional titles for the education sector rather than general trade publishing. Its catalogue spans topics such as generative AI in education, behaviour support and regulation in early years, school and OSHC settings, character education, and school leadership. Representative titles include Practical AI Strategies 2: The Critical Guide to GenAI in Education, Behaviour Is Not the Whole Story by Kelly Oldfield, Building Schools for Boys by Dr Phil Cummins and David Atkinson, and Stretch. The Press markets its books as written by and for Australian and New Zealand educators, and its website notes free shipping on orders over $100, a Melbourne base, and support for Australian business. By the mid-2020s, Amba Press was operating a direct-to-customer online store organised around teacher resources, bestsellers, bundles and catalogues, alongside editorial and service pages such as About Amba Press, Meet the team, Meet our authors, a blog, FAQ, shipping and returns, and terms and conditions. The site carries a 2026 copyright notice, indicating that the business remained active at that time. As a young independent press, it continues to position itself as a champion of Australian educational voices and a source of grounded, classroom-ready professional resources.

  • 2021

    Amba Press is founded as an independent Australian educational publisher.

  • The Press publishes Practical AI Strategies 2: The Critical Guide to GenAI in Education.

  • Behaviour Is Not the Whole Story by Kelly Oldfield is released.

  • Building Schools for Boys by Dr Phil Cummins and David Atkinson is released.

  • Stretch is listed in the Amba Press catalogue.

Products and positioning

Independent Australian educational publisher focused on contemporary, practical books and resources for the home and classroom, amplifying Australian educators, consultants and thought leaders.

  • Practical AI Strategies 2: The Critical Guide to GenAI in Education

  • Behaviour Is Not the Whole Story

  • Building Schools for Boys

  • Stretch

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