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American Advisors Group

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A U.S. provider of reverse mortgage services.

Last updated November 4, 2026

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Overview

American Advisors Group (AAG) is a U.S. financial-services brand focused on reverse mortgages. Its customers are generally older homeowners who meet applicable eligibility requirements and want to convert part of their home equity into funds. Unlike a conventional mortgage, a reverse mortgage may allow an eligible borrower to receive proceeds as a lump sum, scheduled payments, or a line of credit while continuing to meet requirements relating to occupancy, property taxes, insurance, and home maintenance. The loan balance and related charges are generally settled when the borrower sells the property, permanently moves out, dies, or another contractually defined event occurs. AAG has operated through online and offline channels covering consumer education, eligibility assessment, applications, and related servicing. Its core business is residential-property-backed reverse mortgage lending rather than general retail banking. In 2022, AAG was acquired by Finance of America Companies and became part of its residential-finance operations. Product availability and terms can vary by borrower eligibility, state regulation, and company policy.

History

American Advisors Group was established in the early twenty-first century with a focus on the U.S. reverse mortgage market. It used advertising, consumer consultation, and loan-application channels to explain reverse mortgage options to eligible homeowners seeking to convert residential equity into usable funds. Its business has included federally insured Home Equity Conversion Mortgages (HECMs) and proprietary reverse mortgage products designed for particular borrower or property circumstances. Reverse mortgages became AAG’s specialist segment as the U.S. aging population, accumulated home equity, and demand for retirement cash flow supported interest in home-equity conversion products. The business is also subject to consumer-protection, housing-finance, and state lending rules. In 2022, Finance of America Companies completed its acquisition of AAG. Following the transaction, AAG became part of Finance of America’s residential-finance platform, with its reverse mortgage operations included in the group’s business portfolio. Public information about AAG’s current degree of standalone operation, management, and continued use of every legacy product name is limited, so its present structure should be checked against the company’s latest disclosures.

  • 2022

    Acquired by Finance of America Companies

    [4]

    Finance of America Companies completed its acquisition of AAG, integrating AAG into its residential finance business.

  • 2004

    Company founded

    [3]

    American Advisors Group was founded and focused its business on the U.S. reverse mortgage sector.

Products and positioning

Residential equity conversion and retirement funding planning services for American senior homeowners.

  • Reverse Mortgage

    AAG’s core business category, allowing eligible U.S. homeowners to convert part of their home equity into loan proceeds. Disbursement methods, fees, rates, and repayment conditions depend on borrower eligibility, property characteristics, and applicable rules.

  • Home Equity Conversion Mortgage

    A major product type in the U.S. reverse mortgage market, generally associated with Federal Housing Administration insurance. AAG has provided consultation and application services for eligible borrowers seeking this type of loan.

  • Proprietary Reverse Mortgage

    A privately designed reverse mortgage product that may serve borrowers or properties whose circumstances differ from standard HECM parameters. Eligibility and availability depend on current product rules.

Recent events

  • Reported

    AAG and VGM Live At Home announce partnership[5]

    American Advisors Group announced a partnership with VGM Live At Home. The partnership enables VGM members to connect customers with AAG to discuss using home equity to fund home modification projects.

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