American Flatbread

American Flatbread is a Vermont-origin American pizza and flatbread food brand. It is generally associated with George Schenk, who founded the concept in 1985 at Lareau Farm in Waitsfield, Vermont. The early business was built around wood-fired, hand-prepared flatbread pizzas and an emphasis on regional ingredients. Its products are centered on flatbread-style pizza, positioned apart from standardized mass-market pizza through thinner dough, wood-fired preparation, and relatively simple toppings. In addition to restaurant operations, the brand has offered frozen pizzas for retail distribution, extending the concept from regional dining into packaged food. Publicly available material supplied for this entry is insufficient to confirm its complete ownership structure, geographic footprint, or current financial position.

American Flatbread is generally traced to a food-service project started in 1985 at Lareau Farm in Waitsfield, Vermont, by George Schenk. The brand centered on flatbread pizzas prepared in a wood-fired, handcrafted style, with an emphasis on regional ingredients and relatively simple toppings. As the concept developed, American Flatbread expanded beyond the restaurant setting into retail food products, including frozen pizza. Because a fully verified corporate record is not available here, this entry does not assert details about later ownership changes, store counts, specific expansion dates, or the current operating entity.

• 1985

  Brand founded

  George Schenk founded the American Flatbread dining venture at Lareau Farm in Waitsfield, Vermont.

A mid-to-high-end pizza and frozen-food brand known for handcrafted, wood-fired baking and a focus on local ingredients

• Flatbread Pizza

  The brand's core product, built on a relatively thin flatbread base and generally associated with wood-fired preparation and straightforward combinations of sauce, cheese, and other toppings.

• Frozen Pizza

  A retail packaged-food line that adapts the brand's flatbread pizza concept into frozen pizzas intended for preparation and consumption at home.