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American Honda Motor Company

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Honda Motor Co.'s U.S. subsidiary for sales, marketing, distribution, and manufacturing activities.

Last updated November 4, 2026

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Overview

American Honda Motor Company is Honda Motor Co.'s U.S. operating subsidiary. It is responsible for sales, marketing, and distribution activities in the United States and is also involved in manufacturing operations. Established in 1959 and headquartered in Torrance, California, the company supports Honda's U.S. market activities and also operates market functions related to the Acura brand. American Honda is primarily a regional corporate operating entity rather than a standalone consumer product brand, so its scope covers multiple product categories and business functions.

History

American Honda Motor Company was established in 1959 as Honda Motor Co.'s regional operating entity in the United States. It initially focused on developing the U.S. market and managing sales and distribution, and its responsibilities later expanded as Honda's American operations grew to include manufacturing and broader operational functions. Headquartered in Torrance, California, the company has served as Honda's principal corporate platform in the United States and supports commercial operations for both Honda and Acura brands. The available information is insufficient to provide a complete timeline of its manufacturing sites, organizational changes, and successive management teams.

  • 1959

    Established in the United States

    Honda Motor Co., Ltd. established American Honda Motor Company in the United States to advance Honda's business in the American market.

Products and positioning

Honda's integrated operating platform in the United States, covering sales, marketing, distribution, and some manufacturing functions for automobiles and related businesses.

Controversies

  • 2021

    Honda recalls about 725,000 vehicles over hood defect

    Honda announced a recall of about 725,000 SUVs and pickup trucks because faulty hoods could open while the vehicles were moving, potentially obstructing drivers' view and increasing crash risk. Dealers would repair the hood latch or replace the hood for free if required.

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Recent events

  • Honda recalls about 725,000 vehicles over hood defect[1]

    Honda announced a recall of about 725,000 SUVs and pickup trucks because faulty hoods could open while the vehicles were moving, potentially obstructing drivers' view and increasing crash risk. Dealers would repair the hood latch or replace the hood for free if required.

  • Reported

    Fair and American Honda launch certified pre-owned leasing pilot[2]

    Fair announced a six-month pilot program with American Honda that makes Honda Certified Pre-Owned vehicles available to Fair customers in Southern California through flexible leases and digital transactions.

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