American Target Advertising
American Target Advertising is a conservative direct mail marketing and fundraising agency founded in 1965.
Last updated September 2, 2026
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Overview
American Target Advertising™, Inc. (ATA) is the oldest and largest conservative direct mail marketing and fundraising agency for nonprofit organizations. Founded in 1965 by Chairman Richard A. Viguerie, ATA has raised over $7.7 billion for its clients and mailed over 4.9 billion letters.
History
American Target Advertising™, Inc. (ATA) was founded in 1965 by Chairman Richard A. Viguerie. It pioneered political direct mail and is the oldest and largest conservative direct mail marketing and fundraising agency for nonprofit organizations. ATA's team of 80 professionals specializes in the rapid growth of client donor bases, income, and impact. The company has raised over $7.7 billion for clients, with over 94 million donations and over 4.9 billion letters mailed.
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