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Amideast is a U.S. nonprofit organization providing education, training, testing, advising, exchanges, and institutional-development services linking the United States with the Middle East and North Africa.

Last updated August 26, 2026

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Overview

Amideast, short for America-Mideast Educational and Training Services, is a U.S.-based nonprofit organization focused on education, professional development, testing, exchanges, and institutional cooperation between the United States and countries of the Middle East and North Africa. Headquartered in Washington, D.C., it operates through a network of regional offices and programs rather than through a conventional consumer-product business model. The organization was established in 1951 under the name American Friends of the Middle East. Its initial work involved educational and cultural exchange, including the movement of scholars, artists, and lecturers between the Middle East and the United States. Over time, Amideast broadened its remit as demand grew for English-language education, preparation for study in the United States, professional training, standardized-test administration, and organizational-development assistance. Its principal activities include English-language instruction, professional and workforce skills training, educational advising for students seeking study opportunities in the United States, administration of educational and professional examinations, scholarship support, and exchange programs involving Americans and people from the Middle East and North Africa. It also undertakes institutional-development projects for educational, public-sector, and other organizations in the region. These activities position Amideast between an international education provider, a testing and advising network, and a development-oriented nonprofit service organization. Amideast maintains field operations in Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Saudi Arabia, Tunisia, the United Arab Emirates, the West Bank, and Yemen, while also conducting activities elsewhere in the region. Reference material describes a network of more than 20 offices and a staff of approximately 1,200. The organization has reported an annual portfolio of about $66 million, although this figure is associated with the cited reference period and should not be treated as a current financial statement without updated documentation. The scale of its work has included large volumes of language and professional training, lectures and advising on education in the United States, examination administration, and scholarship-related services. Reference material states that by 2016 Amideast had trained approximately 58,000 students in English and professional subjects, reached 87,000 lecture attendees, administered 200,000 tests, and supported 1,700 scholarship applicants. By 2018, it reported having served roughly 500,000 people. These figures illustrate cumulative program reach rather than a standardized measure of current annual activity. Since 2023, the organization has been led by CEO Ambassador (ret.) Greta C. Holtz. Amideast remains an active nonprofit whose brand is associated with educational access, cross-cultural understanding, U.S.-Middle East cooperation, and practical skills development. Its current relevance comes from combining direct instruction and testing with advising, scholarships, exchanges, and institution-level projects across a geographically and politically diverse region.

History

Amideast was founded in 1951 as American Friends of the Middle East, a name reflecting its early emphasis on strengthening contacts between the United States and the Middle East. In its first phase, the organization supported exchanges involving scholars, artists, and lecturers. These activities formed the basis of a broader mission centered on mutual understanding, educational opportunity, and cooperation across national and cultural boundaries. As the educational and professional needs of the region changed, the organization expanded beyond cultural exchange. It developed English-language instruction and professional-development courses, including training for employees and organizations working in or with the Middle East. It also became involved in advising students about U.S. education, administering standardized tests, supporting scholarship applicants, and facilitating study-abroad and exchange opportunities for both Americans and people from the region. This expansion made Amideast a multi-service education organization. Rather than concentrating on one school, examination, or exchange program, it combined classroom instruction, counseling, assessment, scholarships, and institution-level assistance. Its institutional-development work enabled it to support organizations and educational systems in addition to serving individual students and professionals. Amideast's operating model has been regional. It established and maintained field offices in countries including Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Saudi Arabia, Tunisia, the United Arab Emirates, the West Bank, and Yemen, while conducting additional activities elsewhere in the Middle East and North Africa. Washington, D.C., serves as its headquarters. Reference material describes more than 20 offices and a staff of approximately 1,200, indicating a substantial field presence for a nonprofit education and development organization. The organization has reported significant cumulative program reach. By 2016, its cited activities included English-language and professional training for approximately 58,000 students, lectures concerning education in the United States attended by about 87,000 people, administration of 200,000 tests, and scholarship assistance for 1,700 applicants. By 2018, Amideast stated that it had provided services to approximately 500,000 people. These figures cover different program categories and periods, so they should be read as historical indicators of reach rather than directly comparable annual totals. In the twenty-first century, Amideast has continued to combine direct education services with exchange programs, testing, advising, professional training, and institutional-development projects. Its activities respond both to individual demand for English and international study and to organizational demand for workforce and educational capacity building. Since 2023, the organization has been headed by CEO Ambassador (ret.) Greta C. Holtz. Amideast's continuing identity is that of a U.S. nonprofit platform for educational opportunity and practical cooperation between Americans and communities across the Middle East and North Africa.

  • 2023

    Greta C. Holtz became chief executive officer

    [1]

    Ambassador (ret.) Greta C. Holtz began leading the organization as CEO.

  • 2018

    Reported service reach passed approximately 500,000 people

    [1]

    Amideast was reported to have provided services to roughly half a million people by 2018.

  • 2016

    Reported expansion of cumulative education and testing reach

    [1]

    Reference material reported training for approximately 58,000 students, 87,000 lecture attendees, 200,000 administered tests, and scholarship assistance for 1,700 applicants by this point.

  • 1951

    Organization founded as American Friends of the Middle East

    [1]

    The organization was established to promote understanding and cooperation between the United States and the Middle East, initially supporting exchanges of scholars, artists, and lecturers.

Products and positioning

A nonprofit international education and development organization that connects U.S. and Middle Eastern and North African communities through learning, testing, training, advising, exchanges, and institutional cooperation.

  • Language education

    English-language instruction

    Amideast provides English-language learning as part of its education and training portfolio in the Middle East and North Africa. The offering supports students, professionals, and other learners seeking stronger academic, workplace, or international communication skills. Programs are delivered through the organization's regional operations and are part of its broader mission to expand educational access and cross-border understanding.

  • Professional education

    Professional skills training

    The organization offers professional-development and workforce-oriented training for individuals and organizations. These services have included courses for employees whose work involves the Middle East, as well as broader skills development connected to employability and institutional capacity. The training complements Amideast's language, advising, and development programs.

  • International education advising

    Educational advising

    Amideast advises students and other applicants about educational opportunities in the United States. Its advising work helps people understand study options, application processes, testing requirements, and related scholarship or exchange pathways. It is delivered alongside testing and scholarship-related services rather than as a standalone commercial consultancy.

  • Assessment and testing

    Testing services

    Amideast administers educational and professional examinations in its regional network. Testing is a central operational service because it supports admissions, scholarships, professional progression, and international education pathways. Historical reference material reports that the organization had administered approximately 200,000 tests by 2016.

  • Organizational development

    Institutional development

    Amideast undertakes institutional-development projects for organizations and education systems in the Middle East and North Africa. These projects extend the organization's role beyond individual instruction by addressing organizational capacity, educational quality, and professional or administrative capabilities. Specific project names and contract details are not identified in the supplied references.

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