AMIRO

AMIRO (Chinese: 觅光) is a Chinese consumer electronics brand specializing in beauty and personal-care devices. Founded in Shenzhen in 2015, the company initially gained attention with smart LED makeup mirrors that combined high-color-rendering lighting with app-connected skin analysis. It later expanded into home beauty devices, including radio-frequency (RF) facial devices, hair-removal IPL devices, and other skincare tools. AMIRO positions itself at the intersection of beauty and technology, targeting urban consumers in China and increasingly overseas markets. The brand is operated by Shenzhen Amiro Technology Co., Ltd. and remains privately held. Its product line emphasizes design, portability, and smart features such as skin detection and personalized settings. AMIRO has become one of the better-known domestic beauty-tech names in China, competing with brands like Yaman and Tripollar in the home beauty device segment.

AMIRO was founded in Shenzhen in 2015 by Wang Nian'ou. The company started with smart LED makeup mirrors that featured adjustable color temperature and brightness, aiming to provide professional-grade lighting for makeup application. These mirrors incorporated skin analysis features through a companion app, allowing users to assess skin conditions. The brand gained traction in the Chinese market through e-commerce platforms and social media marketing. In the late 2010s, AMIRO expanded its product portfolio into home beauty devices, launching radio-frequency (RF) facial devices and IPL hair removal devices. These products catered to the growing at-home beauty regimen trend in China. AMIRO continued to invest in research and development, focusing on safety and efficacy of its devices. By the early 2020s, the brand had established a presence in offline retail and expanded into international markets, including Southeast Asia and North America. The company remains privately held and operates as Shenzhen Amiro Technology Co., Ltd.

• 2021

  Entered international markets including Southeast Asia.

• 2019

  Expanded into home beauty devices with RF facial device.

• 2016

  Launched first smart LED makeup mirror.

• 2015

  AMIRO founded in Shenzhen, China.

• AMIRO Smart Mirror

  LED makeup mirror with adjustable lighting and app-based skin analysis.

• AMIRO RF Beauty Device

  Radio-frequency facial device for home use.

• AMIRO IPL Hair Removal Device

  Intense pulsed light hair removal device for home use.

• 2023

  Radio-frequency beauty devices face false advertising and safety concerns

  AMIRO's "two-week test" claim was accused of lacking a basis, and consumers complained of poor results, burns and allergies; since 2024, radio-frequency beauty devices must be registered as Class III medical devices, and its qualifications have drawn attention. No penalty has been seen.

  Source

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• 2021.07.30

  Reported2021.08.03

  Tencent affiliate takes stake in AMIRO-associated company[4]腾讯关联投资方入股AMIRO关联公司finance.sina.com.cn

  A Tencent affiliate, Guangxi Tencent Venture Capital Co., Ltd., became a shareholder of Shenzhen Zongjiang Technology Co., Ltd., the company associated with the AMIRO brand, with an approximately 11.75% stake.

Read more

1. 1AMIRO Official Websiteamiro.com
2. 2Radio-frequency beauty devices face false advertising and safety concernsfinance.sina.com.cn
3. 3Radio-frequency beauty devices face false advertising and safety concernsjiemian.com
4. 4腾讯关联投资方入股AMIRO关联公司finance.sina.com.cn