Amplify Yourself

Amplify Yourself is a Dutch communication-training company based in 's-Hertogenbosch, Netherlands. It delivers training for professionals and managers who want to keep control of every conversation, with a focus on personal effectiveness in both verbal and non-verbal communication. The company positions conversation skills not as a personality trait but as a trainable skill, summarised in its slogan-like framing that "the conversation you do not have, you pay for twice." The core of the offer is a single inside-out model built around what the company calls Action Intelligence (Actie-intelligentie): the ability to take the one second in which you can still choose what a conversation needs instead of reacting automatically. Around that core sit a thinking step — noticing, interpreting and attuning — and a toolbox of four skills: speaking, addressing, listening and connecting. Together these are presented as covering every difficult conversation. Amplify Yourself sells both open-enrolment training and in-company programmes. Open training runs in small groups over three days with two trainers, and participants practise with their own real situations; the next group is advertised as starting in October on Friday 9, 16 and 23 October, with registration by WhatsApp or email rather than a long form. In-company training is delivered on location and tailored to the organisation, sector and the conversations that actually occur there. Participants prepare online through the Amplify Academy so that training days are spent practising, and they retain access to the material for a year plus a certificate after completing the modules. The in-company track follows a defined path from intake and analysis, through a custom programme, to a follow-up day, and is pitched as cost-efficient for larger groups and as a way to give a whole team a shared language. The company operates in the Dutch market and communicates in Dutch. It is a private business; no parent company, ownership structure or founding year is disclosed in the available evidence.

Amplify Yourself is a Dutch communication-training company based in 's-Hertogenbosch, Netherlands. The available evidence does not disclose a founding year, founders or ownership structure, so its history can only be described from what the company currently presents about itself. The company has built its identity around a single training method rather than a catalogue of separate courses. That method is organised as an inside-out model with three layers. The core is Action Intelligence (Actie-intelligentie): choosing, instead of reacting, and taking the one second in which you can still decide what a conversation needs. The second layer is a thinking step — signalling, interpreting and attuning — which the company describes as giving thinking time before reacting. The third layer is a toolbox of four skills: speaking, addressing, listening and connecting, which together are said to cover every difficult conversation. This model is the common thread across all training the company offers. Amplify Yourself delivers its method through two main channels. The first is open-enrolment training, run in small groups over three days with two trainers, in which participants practise with their own real situations. The company advertises the next group as starting in October, on Friday 9, 16 and 23 October, and keeps registration deliberately simple: a single message via WhatsApp or email is enough. The second channel is in-company training, delivered on location and tailored to the organisation, sector and the conversations that actually occur there. For in-company clients the company also offers to train an entire team at once, arguing that shared training sticks longer than sending individual participants to open courses, that the whole team ends up speaking the same language, and that it is often more cost-efficient for larger groups. A notable element of the in-company offer is the Amplify Academy, an online environment through which participants prepare the theory in their own time before the training days, so that the days themselves are devoted to practice. Participants retain access to the material for a year after the programme and receive a certificate once they complete the modules. The in-company track follows a defined sequence: an intake and analysis phase to explore the client's issues and ambitions and to establish what should be different six months later; a custom programme matching content, duration and formats to the client's practice; and a follow-up day. The company presents this as a path from intake to return day, with a proposal including a fixed price. The company operates in the Dutch market and communicates in Dutch. It is a private business; no parent company, listing or ownership details appear in the available evidence.

Communication training for personal effectiveness, aimed at professionals and managers, built on the trainable Action Intelligence method.

• Open communication training

  Small-group training over three days with two trainers, in which participants practise with their own real situations; the next group is advertised as starting in October on Friday 9, 16 and 23 October.

• In-company communication training

  On-location training tailored to the organisation, sector and the conversations that actually occur there, following a path from intake and analysis to a custom programme and a follow-up day.

• Amplify Academy

  Online environment through which participants prepare the theory in their own time before training days; access is retained for a year and a certificate is awarded after completing the modules.

1. 1Communicatietraining voor Professionals | Amplify Yourselfampyourself.nl
2. 2Incompany Communicatietraining op Maat | Amplify Yourselfampyourself.nl
3. 3Wikidata item Q141015858wikidata.org