Amul

Amul is one of India's most recognizable dairy brands and the consumer-facing expression of a cooperative dairy system centered in Anand, Gujarat. Its institutional origins lie in the Kaira District Co-operative Milk Producers' Union Limited, formally registered on 14 December 1946 after milk producers in the Kaira district organized against trading practices that gave private milk collectors and intermediaries substantial control over procurement and prices. The cooperative model enabled village producers to pool their milk, negotiate collectively, obtain processing capacity and sell into organized markets rather than depending entirely on private agents. Tribhuvandas Kishibhai Patel was the principal founder and early chairman of the cooperative. The organization later benefited from the technical and managerial work of Verghese Kurien, who joined in 1949, and dairy technologist H. M. Dalaya. Kurien helped professionalize the organization, develop its marketing approach and extend the cooperative structure beyond Anand. Dalaya's work on producing skim milk powder from buffalo milk was an important technical advance for India's organized dairy sector. Together, the cooperative's farmer-centered structure, professional management and processing capabilities became associated with the Anand Pattern. Amul's development was closely connected with India's White Revolution and Operation Flood. The Anand experience provided an institutional and commercial model for expanding milk collection, refrigeration, processing and distribution across the country. In 1973, the Gujarat Cooperative Milk Marketing Federation Ltd. was established as an apex marketing federation for Gujarat's district milk unions. GCMMF became responsible for coordinating the marketing and distribution of Amul-branded products, while the underlying cooperative system continued to connect village dairy societies, district milk unions and the state federation. The brand's portfolio extends well beyond liquid milk. It includes butter, ghee, cheese, milk powder, curd and yogurt, buttermilk, ice cream, chocolates, dairy beverages, sweets and other milk-based foods. Its major market proposition combines broad availability, familiar Indian dairy usage, competitive mass-market pricing and an association with producer cooperatives. The cooperative structure is also central to Amul's institutional identity: milk producers supply village societies, district unions collect and process milk, and the federation manages brand marketing and distribution. Amul is particularly distinguished by its long-running advertising. The Amul Butter campaign, launched in 1966, developed into a topical series featuring the familiar Amul Girl cartoon character. The advertisements use short humorous lines and visual references to current affairs, politics, sport, entertainment and cultural events. This approach has made the advertising itself a durable part of Indian popular culture and has helped the brand maintain high recognition without relying primarily on celebrity endorsements. Amul remains active and is expanding its processing, product portfolio and international reach. Recent activities have included partnerships to market Amul-branded fresh milk in the United States and the launch of Amul milk in Spain through a local cooperative relationship. The brand is not a conventional listed fast-moving consumer-goods company: its commercial activities are conducted through a cooperative federation and member milk unions whose purpose includes returning value to producer members. This ownership and operating model is a defining part of Amul's differentiation from privately owned multinational dairy companies. Amul is an Indian dairy and food brand marketed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), an apex cooperative owned through district milk unions by dairy farmers. Its origins lie in the Kaira District Co-operative Milk Producers’ Union, established at Anand in Gujarat in 1946 after local milk producers organized against exploitative purchasing practices and the dominance of private intermediaries. The cooperative model connected village-level milk societies, district processing unions and a common marketing organization, allowing producers to retain a greater share of the value created by processing and selling milk. The brand’s development is closely associated with Tribhuvandas Kishibhai Patel, who led the farmer movement, and Verghese Kurien, whose management and technical work helped turn the Anand model into a scalable dairy system. Amul became one of the institutional foundations of India’s White Revolution and later served as a model for dairy cooperatives in other parts of the country. In 1973, GCMMF was established to market products from Gujarat’s cooperative unions under a unified identity. This reduced duplicated marketing efforts and enabled the Amul name to cover a broad portfolio. Amul began with milk and butter and expanded into milk powder, ghee, cheese, paneer, curd and other chilled or ambient dairy products. The portfolio later widened to include ice cream, chocolates, beverages, milk-based sweets, bakery ingredients and selected nutrition-oriented products. The brand serves household consumers as well as institutional customers such as hotels, restaurants, retailers and food processors. Its distribution model combines a large network of village collection points, processing facilities, distributors, retailers and cold-chain infrastructure. Amul’s positioning is built around affordability, everyday consumption, farmer ownership and Indian cultural identity. Its principal brand promise is expressed through the long-running “The Taste of India” platform. The advertising identity is especially associated with the Amul Girl, a cartoon mascot used in topical advertisements that respond humorously to current affairs, sport, cinema, politics, festivals and public events. The approach has made the brand unusually visible beyond conventional product advertising and has been adapted from print and outdoor media to digital channels. The brand remains active in India while pursuing international sales and exports. Unlike an investor-owned FMCG company, Amul is not listed on a stock exchange. Public commentary about the organization has repeatedly emphasized that its cooperative structure prioritizes payments and returns to milk producers rather than quarterly earnings for external shareholders. Amul’s continuing challenges include maintaining supply reliability across a large network, competing in a changing dairy and packaged-food market, expanding internationally and retaining cultural relevance with younger digital consumers.

Amul emerged from a producer-led response to the structure of the colonial-era dairy trade in Kaira district, Gujarat. Before the cooperative was formed, small milk producers had limited bargaining power and depended on agents and private collectors. Polson held a powerful position in collecting milk from Kaira and supplying the Bombay Milk Scheme, while farmers had little influence over prices or procurement conditions. Guided by the cooperative strategy promoted by Vallabhbhai Patel and organized locally with the assistance of Morarji Desai, Kaira farmers decided to establish their own member-owned collection system. The Kaira District Co-operative Milk Producers' Union Limited was formally registered on 14 December 1946. Village-level societies were created so that producers, including marginal farmers with small daily volumes, could deliver milk collectively. The cooperative's membership principle was intended to be broad and inclusive, rather than restricted by caste, religion, gender or political affiliation. In June 1948, the union began pasteurizing milk for the Bombay Milk Scheme, giving the farmer organization a direct role in organized urban supply. Tribhuvandas Kishibhai Patel was central to the union's formation and served as chairman for decades. In 1949, he recruited Verghese Kurien, initially as a dairy engineer. Kurien ultimately became the organization's general manager and helped combine technical expertise, professional management, farmer representation and national-scale marketing. H. M. Dalaya contributed important dairy-processing expertise, including the development of a commercially useful process for making skim milk powder from buffalo milk. This was significant because buffalo milk is especially important in India but had traditionally posed processing challenges for powder production. The Anand organization became a model for a three-tier cooperative structure. Village dairy cooperative societies collected milk and provided member services; district milk unions handled procurement, processing and transport; and a state-level federation coordinated marketing and distribution. This structure allowed producers to retain a formal role in governance while creating the scale and professional capabilities required to compete in the consumer market. The approach became known as the Anand Pattern. Amul's development coincided with the formation of India's modern dairy-development institutions. After Prime Minister Lal Bahadur Shastri visited Anand in 1964 and saw the cooperative's operations, the National Dairy Development Board was established to help replicate the model elsewhere. Operation Flood, launched in 1970, used cooperative organization, milk networks and processing infrastructure to expand national milk production and distribution. The broader White Revolution transformed India from a milk-deficient country into one of the world's largest milk producers, and the Anand model became one of its principal institutional references. As more district unions adopted similar methods in Gujarat, the need for coordinated marketing increased. In 1973, the Gujarat Cooperative Milk Marketing Federation Ltd. was established as the apex marketing body for Gujarat's district cooperative unions. The Kaira Union transferred the Amul brand to the federation, which then coordinated sales, advertising and distribution across the state and, increasingly, throughout India. The federation model enabled member unions to present a unified consumer brand while avoiding unnecessary competition among related cooperatives. Amul progressively broadened its portfolio from milk into butter, milk powder, ghee, cheese, ice cream, chocolate, yogurt, buttermilk, dairy beverages and sweets. Its distribution system reached urban retailers, neighborhood outlets and institutional customers. The brand's consumer identity was strengthened by advertising, especially the Amul Butter campaign created in 1966 by Sylvester daCunha's agency. The campaign's topical hoardings and the Amul Girl character responded humorously to current events and became one of India's longest-running advertising traditions. The advertising has occasionally attracted controversy because topical references can intersect with politics, social issues and public disputes. Examples cited in accounts of the campaign include advertisements addressing the Naxalite uprising, an Indian Airlines employees' strike, political symbolism and changing social attitudes. Despite such episodes, topical advertising remained a core brand asset. Amul also used digital and social channels, including campaigns connected with entertainment personalities and contemporary public events. In the twenty-first century, Amul has continued to operate through the cooperative federation rather than converting into a conventional investor-owned corporation. Its activities have included new processing capacity, additional value-added dairy products and international partnerships. Agreements to market fresh milk in the United States and Spain illustrate an effort to take the Amul identity beyond India while adapting procurement and distribution to local cooperative partners. The brand's historical significance, however, remains tied to the producer-owned Anand Pattern and its role in India's White Revolution. Amul’s history begins in the Kaira district of Gujarat, where milk producers formed a cooperative in 1946 in response to unfavorable purchasing arrangements and the power of private milk contractors. The Kaira District Co-operative Milk Producers’ Union collected milk from village societies, processed it and marketed dairy products from Anand. Tribhuvandas Kishibhai Patel was a central organizer and leader of the cooperative movement. Verghese Kurien joined the Anand organization in the late 1940s and became one of the principal architects of its managerial, technical and marketing development. Under the Anand pattern, producers were organized at village level, village societies were linked to district unions, and the unions operated collection, processing and product manufacturing. This structure was intended to give farmers control over a larger part of the dairy value chain while creating reliable procurement and processing capacity. The cooperative’s growth coincided with the broader modernization of Indian dairying. Amul’s experience at Anand influenced the design of Operation Flood, the national dairy development program launched in the 1970s. Operation Flood connected milk producers in different regions with urban markets and helped expand India’s organized dairy infrastructure. Kurien later led the National Dairy Development Board, while the Amul model continued to function as a prominent example of cooperative dairy development. As dairy cooperatives in Gujarat expanded, a common marketing institution became necessary. GCMMF was formed in 1973 as the apex marketing federation for the state’s district unions. The Amul brand was brought under this federation’s marketing system, allowing milk, butter and an increasing range of processed foods to be sold under one national-facing identity. Centralized branding helped the federation reduce duplicated promotion and build a consistent presence across retail channels. Advertising became one of Amul’s most distinctive strategic assets. The Amul Girl, introduced in 1966 for butter advertising, developed into a recurring topical character. Its short puns and illustrated scenes referenced current events and popular culture rather than focusing only on functional product claims. The format helped Amul appear in newspapers, billboards, television and later social media as a participant in public conversation. Its tone was generally humorous and accessible, although topical advertising could also attract criticism when audiences disagreed with a particular treatment of a sensitive event. The product business expanded from liquid milk and butter into ghee, milk powders, cheese, paneer, curd, ice cream, chocolates, beverages, desserts and other dairy-based foods. Amul also developed institutional and food-service channels in addition to household retail. The cooperative’s supply chain depends on regular milk collection from member producers, quality testing, chilling, processing, cold storage and distribution through a geographically extensive network. In the twenty-first century, Amul has remained a major Indian consumer brand while extending exports and experimenting with digital marketing, recipe content and rapid-response advertising. Its ownership and governance remain cooperative rather than publicly traded. This distinguishes Amul from listed dairy companies and shapes its stated priority: sustaining producer payments and market access while keeping products affordable. The brand’s present identity therefore combines a large packaged-food business with a farmer-centered institutional structure.

• 2025

  International expansion into Spain

  [2]Amulen.wikipedia.org

  Amul launched milk in Spain through a partnership with a Spanish dairy cooperative.

• 2025

  Sabar Dairy processing facility expands

  [2]Amulen.wikipedia.org

  An expanded Sabar Dairy facility at IMT Rohtak increased processing capacity for curd, yogurt, buttermilk and related products in northern India.

• 2024

  Fresh-milk partnership announced for the United States

  [2]Amulen.wikipedia.org

  Amul agreed to work with the Michigan Milk Producers Association to market fresh milk in the United States.

• 2022

  Multi-state cooperative proposal reported

  [6]Report on proposed multi-state cooperativelivemint.com

  A government proposal was reported to combine Amul with other cooperatives for certification and export purposes; completion was not established by the supplied material.

• 2016

  Amul Girl topical advertising reaches its fiftieth anniversary

  [2]Amulen.wikipedia.org

  Amul marked fifty years of the Amul Butter topical advertising tradition with a commemorative campaign.

• 2014

  “Har Ghar Amul Ghar” campaign

  [9]“Har Ghar Amul Ghar” campaigndigitaltripathi.com

  The campaign presented Amul as an everyday household brand and supported broader consumer reach.

• 2006

  “Amul Doodh Pita Hai India” campaign

  [8]“Amul Doodh Pita Hai India” campaignduniyaeilm.com

  A mass-market campaign linked milk consumption with nutrition, national vitality and everyday Indian life.

• 1999

  Receives the Rajiv Gandhi National Quality Award

  [2]Amulen.wikipedia.org

  Amul received the Rajiv Gandhi National Quality Award in the Best of All category.

• 1973

  GCMMF is established

  [1]Amul official websiteamul.com

  The Gujarat Cooperative Milk Marketing Federation was created to coordinate marketing and distribution for Gujarat's district cooperative milk unions, with Amul as its principal consumer brand.

• 1973

  GCMMF formed

  [7]Amul history and cooperative developmentsamco.in

  The Gujarat Co-operative Milk Marketing Federation was established to market products from Gujarat’s cooperative unions under a common Amul identity.

• 1970

  Amul becomes a major force in the White Revolution

  [2]Amulen.wikipedia.org

  The cooperative model contributed to Operation Flood and the wider expansion of India's milk collection, processing and distribution system.

• 1970

  Operation Flood begins

  [7]Amul history and cooperative developmentsamco.in

  India’s national dairy development program began, drawing on the cooperative approach associated with Anand and Amul.

• 1966

  Amul Butter topical advertising begins

  [2]Amulen.wikipedia.org

  Sylvester daCunha's agency developed the topical Amul Butter advertising format that later became associated with the Amul Girl character.

• 1964

  Anand model gains national institutional support

  [2]Amulen.wikipedia.org

  Following Prime Minister Lal Bahadur Shastri's visit to Anand, the National Dairy Development Board was set in motion to replicate the cooperative model elsewhere in India.

• 1955

  The Amul brand is associated with the Kaira Union

  [2]Amulen.wikipedia.org

  The Kaira Union used the Amul brand as it expanded its branded dairy activities.

• 1949

  Verghese Kurien joins the cooperative

  [2]Amulen.wikipedia.org

  Verghese Kurien joined as a dairy engineer and later became the organization's general manager and a major architect of its professional management and national expansion.

• 1948

  Pasteurization begins for the Bombay Milk Scheme

  [2]Amulen.wikipedia.org

  The Kaira union began pasteurizing milk for the Bombay Milk Scheme, marking an early step from village collection toward organized processing and urban distribution.

• 1946

  Kaira dairy cooperative is formally registered

  [1]Amul official websiteamul.com

  The Kaira District Co-operative Milk Producers' Union Limited was registered on 14 December, establishing the institutional foundation of Amul.

A mass-market Indian dairy brand differentiated by its farmer-cooperative ownership model, broad distribution, everyday affordability and culturally distinctive advertising.

• Liquid milk

  Amul Milk Powder

  Amul's foundational consumer line consists of packaged liquid milk for everyday household use. It is sold in multiple formulations and pack sizes and serves as the most direct expression of the brand's milk-procurement and distribution network. The line connects village-level producer societies and district processing unions with urban and regional retail markets. Milk powder is part of Amul's processed-dairy portfolio and supports storage, transport, institutional use and further food preparation. The cooperative's history is closely associated with the technical development of skim milk powder from buffalo milk, an important advance for India's dairy-processing industry. Packaged milk is the foundation of Amul’s consumer portfolio. Products vary by market and may include different fat levels and formats. Milk is sold through chilled retail channels and supports the brand’s everyday, mass-market positioning.

• Butter

  Amul Butter

  Amul Butter is one of the brand's best-known products and a central part of its advertising history. It is used for spreading, cooking and baking and has been marketed through the long-running topical campaign featuring the Amul Girl. The product helped establish Amul as a national packaged-dairy brand beyond its original milk business. Amul Butter is one of the brand’s most recognizable products and a central part of its advertising history. It helped establish the Amul Girl campaign and remains associated with the brand’s humorous “utterly butterly” advertising language.

• Clarified butter

  Amul Ghee

  Amul Ghee is a clarified-butter product intended for Indian household cooking, religious and festive preparation, baking and food manufacturing. It extends the brand into a traditional dairy-fat category while using the cooperative's milk-processing and packaged-food capabilities.

• Cheese

  Amul Cheese and Paneer

  The Amul Cheese portfolio represents the brand's expansion into value-added dairy foods. Products are used in sandwiches, pizzas, snacks, home cooking and food-service preparation. The range gives Amul a presence in both traditional household dairy consumption and more modern convenience-food occasions. The cheese and paneer range serves household cooking, snacks and food-service applications. These products reflect Amul’s move beyond basic milk and butter into convenience-oriented and higher-value dairy categories.

• Fermented dairy

  Amul Curd and Yogurt

  Amul's curd and yogurt products serve routine household consumption and chilled-food occasions. The category is supported by regional processing plants and cold-chain distribution, with products marketed across India in formats ranging from everyday curd to yogurt and flavored variants.

• Frozen dairy dessert

  Amul Ice Cream

  Amul Ice Cream is a mass-market frozen-dessert line distributed through the brand's broad retail network. It uses Amul's dairy sourcing, processing and cold-chain capabilities and serves both household purchase and impulse-consumption occasions. Amul Ice Cream is a major frozen-dessert line sold through retail and cold-chain distribution. It broadens the brand’s presence into indulgence and seasonal consumption while retaining the cooperative’s dairy identity.

• Chocolate and confectionery

  Amul Chocolate

  Amul Chocolate extends the brand into confectionery while retaining a dairy-based identity. The line complements the cooperative's milk, butter and ice-cream offerings and broadens its presence in snack, gifting and treat occasions.

• Dairy beverages

  Amul Buttermilk and Dairy Beverages

  This group includes chilled and packaged beverages based on milk or cultured dairy. Buttermilk and related products are positioned for everyday refreshment and meal accompaniment, using Amul's processing facilities and regional distribution infrastructure.

• Dairy sweets

  Amul Dairy Sweets

  Amul's dairy-sweets activities apply its milk-processing network to traditional Indian sweet categories. These products connect the cooperative brand with festive, gifting and household-consumption occasions while adding value beyond staple liquid milk.

• 2021

  Canadian court restrains defendants in Amul trademark case

  In a trademark controversy involving Amul, the Federal Court of Canada issued an ex parte judgment permanently restraining four individuals from infringing Amul's trademarks and copyright. The court also awarded Amul C$32,733 in damages. Amul had brought the case against Amul Canada and its self-styled promoters. The ruling was reported on July 12, 2021.

  Source

Read more

• 2024Maya Neelakantan topical feature

  India

  Amul featured young guitarist Maya Neelakantan in a topical creative following her appearance connected with America's Got Talent season 19.

  Outcome. Extended the topical advertising format into contemporary entertainment and talent culture.

  Source
• 2020Joaquin Phoenix Academy Award topical post

  India

  Amul published a topical illustration showing the Amul Girl offering butter to Joaquin Phoenix after his Academy Award win for Joker.

  Outcome. The post generated criticism from vegan consumers and PETA because Phoenix is vegan.

  Source
• 2020#DoodhPehle

  India

  During the COVID-19 period, the reported campaign emphasized prioritizing milk and nutrition while maintaining a connection with consumers during disruption.

  Outcome. It adapted Amul’s nutrition messaging to a public-health and at-home-consumption context.

  Source
• 2016Amul Girl fiftieth-anniversary campaign

  India

  Amul marked five decades of its topical advertising tradition with a commemorative advertisement referencing the character's long public presence.

  Outcome. Reinforced the Amul Girl as a long-term brand asset.

  Source
• 2014Har Ghar Amul Ghar

  India

  The campaign framed Amul as a familiar presence in Indian homes and supported the brand’s household penetration strategy.

  Outcome. The platform strengthened Amul’s inclusive, everyday-consumption identity.

  Source
• 2006Amul Doodh Pita Hai India

  India

  The campaign promoted milk as a source of nutrition and connected everyday consumption with India’s energy and aspirations.

  Outcome. It reinforced Amul Milk’s broad national positioning through mass media and outdoor advertising.

  Source
• 1966Amul Butter topical advertising

  India

  Amul and Sylvester daCunha's advertising agency developed a continuing series of topical hoardings for Amul Butter. The campaign used the Amul Girl and concise humorous references to current events, public figures, politics, sport and popular culture.

  Outcome. The campaign became one of India's most durable advertising properties and is widely associated with Amul's brand identity.

  Source
• 1966Amul Girl

  India

  A cartoon girl in a polka-dot dress became the centerpiece of topical butter advertising. The campaign uses short, timely jokes and wordplay about news, sport, cinema, politics, festivals and social events, making the brand part of everyday public conversation.

  Outcome. It became one of India’s longest-running advertising properties and was extended from print and outdoor media to digital channels.

  Source

• 2025

  Launch of Amul milk in SpainProduct launch

  Background

  Amul continued its international expansion through cooperative-to-cooperative arrangements.

  Action taken

  The cooperative launched Amul milk in Spain through a partnership with a Spanish dairy cooperative.

  Aftermath

  Spain became a new international market for Amul-branded milk.

  Source

• 2025

  Expansion of Sabar Dairy processing capacityStrategy

  Background

  Growing demand for cultured dairy and related products required additional regional processing capacity in northern India.

  Action taken

  Sabar Dairy's facility at IMT Rohtak was expanded to process curd, yogurt, buttermilk and dairy sweets at increased scale.

  Aftermath

  The expanded plant served Haryana, Delhi-NCR and northern Indian markets.

  Source

• 2024

  United States fresh-milk partnershipStrategy

  Background

  Amul sought to extend its international presence while using local milk production and a local cooperative distribution relationship.

  Action taken

  Amul signed an agreement with the Michigan Milk Producers Association to market fresh milk in the United States using locally produced milk and Amul formulations.

  Aftermath

  The agreement established a route for Amul-branded fresh milk to enter the United States market.

  Source

• 2022

  Explore a multi-state cooperative structureStrategy

  Background

  The cooperation minister linked a proposed multi-state cooperative with natural-product certification, exports and direct farmer benefit.

  Action taken

  The government said that a process had begun to combine Amul with five other cooperative societies. The supplied reports do not establish that the merger was completed.

  Aftermath

  The proposal indicated an ambition to use cooperative scale for export and certification, but its final organizational outcome requires verification.

  Source

• 2012

  Retain cooperative ownership rather than pursue an IPOStrategy

  Background

  GCMMF leadership argued that a public listing could shift the organization’s priorities toward quarterly profitability and external investors, away from producer payments and farmer control.

  Action taken

  The federation maintained its unlisted cooperative structure and rejected the idea of taking Amul public.

  Aftermath

  Amul continued to operate as a farmer-owned cooperative marketing system rather than a listed consumer-goods company.

  Source

• 1973

  Transfer of brand marketing to GCMMFStrategy

  Background

  Multiple Gujarat district cooperative unions needed coordinated marketing and distribution while avoiding competition among related producer organizations.

  Action taken

  The Gujarat Cooperative Milk Marketing Federation was established as the apex marketing body, and the Amul brand was transferred to it for coordinated consumer marketing.

  Aftermath

  GCMMF became the principal organization responsible for marketing and distributing Amul-branded dairy products.

  Source

• Unconfirmed

  Reported2026.10.31

  Amul launches High Protein Cubes[11]Amul推出高蛋白立方零食afaqs.com

  Amul launched High Protein Cubes, a savoury snack sold in five flavours and available through the Amul Shop app and website.

• Unconfirmed

  Andhra Pradesh launches AP-Amul dairy cooperative project[12]安得拉邦启动AP-Amul乳业合作社项目odishachannel.com

  Andhra Pradesh Chief Minister YS Jagan Mohan Reddy launched the AP-Amul project, following a July 21 MoU with Amul, to strengthen milk cooperatives and cover 400 villages in Prakasam, Chittoor and Kadapa districts in the first phase.

• 2022.01.07

  Reported2022.01.10

  Amul's Doodh Doodh campaign wins iconic TV campaign award[13]Amul的Doodh Doodh广告获标志性电视广告奖indiancooperative.com

  Amul's Doodh Doodh advertisement won the most iconic TV campaign award at the Indian Telly Adz Awards 2021. The article says the winners were announced at a virtual event and dates the win to Friday; relative to the source's publication date, Friday was January 7, 2022.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

• Unconfirmed

  Reported2021.07.11

  Amul recognized as a well-known trademark in India[10]Canadian court restrains defendants in Amul trademark casefreepressjournal.in

  The Intellectual Property Appellate Board recognized Amul's status as a well-known trademark in India.

• 2021.07.12

  Reported2021.07.11

  Canadian court restrains defendants in Amul trademark case[10]Canadian court restrains defendants in Amul trademark casefreepressjournal.in

  The Federal Court of Canada permanently restrained four people from infringing Amul's trademarks and copyright and awarded Amul C$32,733 in damages in an ex parte judgment. Amul had brought the case against Amul Canada and its self-styled promoters.

• 2021.07.01

  Reported2021.07.02

  Amul raises milk prices across India[14]Amul在印度全国上调牛奶价格indiancooperative.com

  Amul raised milk prices by Rs 2 per litre across India from 1 July, citing higher input costs.

• 2021.06.30

  Reported2021.06.30

  Amul announces milk price increase effective July 1[15]Amul宣布牛奶价格将于7月1日起上调timesofindia.indiatimes.com

  Amul announced a Rs 2 per litre increase in fresh milk prices, effective July 1, across the markets in India where it sells fresh milk. The company cited higher input costs.

• 2021.06.09

  Reported2021.06.09

  Amul introduces Micro ATM facility in Rajkot[16]Amul在拉杰果德推出Micro ATM设施freepressjournal.in

  GCMMF said it had introduced an Aadhaar-based Amul Micro ATM facility for members of Anandpara Village Dairy Co-operative Society in Rajkot, providing a payment centre at milk producers’ doorsteps.

• 2021.06.09

  Reported2021.06.10

  Amul launches micro ATM service in Anandpar[17]Amul在Anandpar推出微型ATM服务swarajyamag.com

  An Aadhaar-based Amul Micro ATM payment centre opened in Anandpar, Gujarat, enabling dairy farmers to withdraw money at milk collection centres or village milk societies.

• Unconfirmed

  Reported2020.04.29

  Amul launches turmeric milk[18]Amul推出姜黄牛奶divyabhaskar.co.in

  Amul launched a turmeric milk product in saffron and almond flavors. The source states that the 200 ml product costs Rs 30 and corrects an earlier mistaken Rs 20 price.

Read more

1. 1Amul official websiteamul.com
2. 2Amulen.wikipedia.org
3. 3Amul advertising campaign case studycompleteera.com
4. 4Amul marketing strategy case studyiide.co
5. 5Amul IPO discussion and cooperative structurendtvprofit.com
6. 6Report on proposed multi-state cooperativelivemint.com
7. 7Amul history and cooperative developmentsamco.in
8. 8“Amul Doodh Pita Hai India” campaignduniyaeilm.com
9. 9“Har Ghar Amul Ghar” campaigndigitaltripathi.com
10. 10Canadian court restrains defendants in Amul trademark casefreepressjournal.in
11. 11Amul推出高蛋白立方零食afaqs.com
12. 12安得拉邦启动AP-Amul乳业合作社项目odishachannel.com
13. 13Amul的Doodh Doodh广告获标志性电视广告奖indiancooperative.com
14. 14Amul在印度全国上调牛奶价格indiancooperative.com
15. 15Amul宣布牛奶价格将于7月1日起上调timesofindia.indiatimes.com
16. 16Amul在拉杰果德推出Micro ATM设施freepressjournal.in
17. 17Amul在Anandpar推出微型ATM服务swarajyamag.com
18. 18Amul推出姜黄牛奶divyabhaskar.co.in
19. 19Amul Launches High-Protein Cubes, Offers 25g Protein at Rs 80indiancooperative.com
20. 20Amul launches high-protein cubes: How to buy online – 25 g protein at just ₹80; 150 calories, 38 gm pack in 5 flavours | Company Business Newslivemint.com
21. 21Amul raises ghee and butter prices across India; 1-kg ghee pack becomes costlier by Rs 50theshillongtimes.com
22. 22Tired of protein shakes? Amul launches crunchy cubes with 25g protein for ₹80, here's why they're different - BusinessTodaybusinesstoday.in