Amway
A privately held American direct-selling company focused on nutrition, beauty, and home-consumer products.
Last updated November 4, 2026
AI crawler reads
4requests
1companies- Anthropic4
- Profile
- 2
- Controversies
- 2
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Amway is a privately held direct-selling company headquartered in Ada, Michigan, United States, and founded in 1959. It sells consumer products through a network of independent business owners, with major categories including nutrition, beauty, personal care, home care, and selected home equipment. Its principal brands and product lines include Nutrilite nutrition products, Artistry beauty products, eSpring water-treatment systems, Amway Home cleaning products, and XS energy drinks. The company combines product distribution with an independent-distributor development model and is commonly classified within the multi-level direct-selling or network-marketing sector. Amway operates in the United States and a number of international markets through local businesses and sales networks, including Amway China in the Chinese market.
History
Amway was founded in the United States in 1959 by Jay Van Andel and Rich DeVos. Its early business focused on household consumer products, after which it developed a direct-selling network centered on independent business owners. The company later expanded into nutrition, beauty, personal care, and home products, while establishing local operating structures in different countries and regions. Nutrilite, Artistry, eSpring, and Amway Home became representative parts of its portfolio. Amway has remained privately held and has continued to use a direct-selling model, adapting its products, sales practices, and local operations to the regulatory and market conditions of each country. It also operates local businesses in markets including China.
- 1959
Company Founded
[2]Jay Van Andel and Rich DeVos founded Amway in the United States, starting a business related to household consumer products.
International Expansion
[2]Amway established business and sales networks in multiple countries and regions outside the United States, becoming a global direct selling enterprise.
Products and positioning
A comprehensive consumer brand offering nutrition, beauty, and home care products through direct selling and independent business owner networks.
Nutritional supplements
Nutrilite
Amway’s nutrition brand, offering vitamins, minerals, phytonutrients, and other dietary-supplement products. It is one of the company’s best-known core brands.
Beauty and skin care
Artistry
Amway’s beauty brand, offering skin-care, makeup, and related beauty products for everyday personal-care needs.
Home appliances
eSpring
Amway’s home water-treatment product line, focused on household water purification and related home technology applications.
Home cleaning
Amway Home
Amway’s home-care line, including laundry, cleaning, and household-care products for domestic use.
Beverages
XS
Amway’s functional beverage brand, positioned around energy and active-lifestyle consumption occasions.
Controversies
2020
Amway sued over alleged failure to pay minimum wage
William Orage sued Amway, claiming that his principal task was recruiting new independent business owners rather than sales, and alleging that he received no pay for training and recruitment time. The claims are allegations in the lawsuit.
Recent events
Reported
Global Wellness Summit announces strategic partners for its 2026 Thailand event[5]
The Global Wellness Summit announced Aldar, Amway, Minor Hotels and Sable Investments as strategic partners for its 20th anniversary event, scheduled to take place in Phuket, Thailand, November 10–13, 2026.
Reported
ITC partners with Amway to develop immunity-focused products[6]
ITC partnered with Amway to develop a range of immunity-boosting products.
Reported
Amway Malaysia donates RM156,000 for Covid-19 test kits[7]
Amway Malaysia donated RM156,000 to fund the purchase of 3,354 Covid-19 test kits for the University Malaya Medical Centre.
Reported
TCS and Amway enter strategic partnership for IT operations transformation[8]
Tata Consultancy Services (TCS) and Amway entered a strategic partnership to transform Amway's global technology operations. The announcement was made on 20 April 2020.
Reported
Amway and TCS enter strategic partnership[9]
Amway and Tata Consultancy Services entered into a strategic partnership to transform Amway's global technology operations.
- Unconfirmed
Amway announces final job cuts in West Michigan[10]
Amway announced that it was eliminating about 50 positions in West Michigan, describing the cuts as the final step of its global structure review.
Reported
Amway sued over alleged failure to pay minimum wage[4]
William Orage sued Amway, claiming that his principal task was recruiting new independent business owners rather than sales and alleging that he received no pay for training and recruitment time. The claims are allegations in the lawsuit.
Reported
Emirates partners with Amway on APAC Leadership Seminar[11]
Emirates partnered with Amway on its APAC Leadership Seminar 2019, scheduled to take place at the Dubai World Trade Centre on December 13, 2019. Emirates was to transport more than 6,500 distributors and company representatives to Dubai and support the seminar with initiatives on the ground and in the air.
Sources11 sources
- 1Amway official websiteamway.com
- 2About Amwayamway.com
- 3Amway brands and productsamway.com
- 4Amway sued over alleged failure to pay minimum wagelatimes.com
- 5全球健康峰会宣布2026年泰国活动的战略合作伙伴prnewswire.com
- 6ITC与Amway合作开发增强免疫力产品business-standard.com
- 7安利马来西亚捐赠15.6万令吉用于购买新冠检测试剂盒thestar.com.my
- 8TCS与安利达成IT运营转型战略合作business-standard.com
- 9安利与塔塔咨询服务公司达成战略合作equitybulls.com
- 10Amway 宣布在西密歇根州进行最后一轮裁员woodradio.iheart.com
- 11Emirates与Amway合作举办亚太区领导力研讨会emirates247.com
Cite this profile: Cite the canonical profile. /brand-wiki/amway · Editorial policy · How profiles are compiled