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Anabel Arto

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Ukrainian women's lingerie and swimwear brand with a network of over 80 boutiques across Ukraine.

Last updated September 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Anabel Arto is a Ukrainian trade mark dedicated to women's lingerie, underwear and swimwear. According to the company's own account, the story begins in 1998 with the idea of one woman to start a business in the lingerie sector, driven by a wish to produce beautiful and comfortable underwear for Ukrainian women. The trade mark Anabel Arto was registered in 2008, and the first product line was launched in 2010. Since then the brand has regularly released fashion collections. The brand positions itself around celebrating the Woman: helping women look flawless and feel confident, while arguing that refined designs can carry an attractive price. Collections are developed by an in-house group of designers, technologists and constructors, and the company describes its approach as combining current beauty-industry trends with a light influence of world fashion while preserving national identity and uniqueness. Anabel Arto sells lingerie, underwear, swimwear, pyjamas and costumes, shirts, robes and dresses. Its collections have included names such as Instinct, Rosalia, Énigme, Fatale, Aura and Blue Mirage. The brand operates an online store at anabel-arto.com and a physical retail network of more than 80 boutiques across Ukraine, and it also offers gift certificates. Production is carried out at sewing factories located in Kharkiv, Chervonohrad and Vinnytsia, and the company states that its bodywear is popular both in Ukraine and abroad. The brand is a Ukrainian commercial entity in the women's underwear retail and apparel space. It is not publicly listed and no parent company or owner is named in the available evidence. Its identity is that of a domestic fashion brand with its own manufacturing and a broad mono-brand retail footprint in Ukraine.

History

The history of Anabel Arto begins in 1998, when, according to the company's own account, one woman had the idea of starting a business in the lingerie sector. Her wish to produce beautiful and comfortable underwear for Ukrainian women, together with ambitious plans and energy, led to the creation of a whole team of like-minded people. A decade later, in 2008, the trade mark Anabel Arto was registered. In 2010 the company launched its first product line, and since then it has regularly delighted customers with fashion collections. Over the years the brand developed an in-house creative and technical team of designers, technologists and constructors who create original collections based on a unique and creative approach. Manufacturing was established at sewing factories in Kharkiv, Chervonohrad and Vinnytsia. The company states that its bodywear is popular both in Ukraine and abroad, indicating an export dimension alongside its domestic business. Retail expansion produced a network of more than 80 boutiques across Ukraine, complemented by an online store at anabel-arto.com. The brand also offers gift certificates. Its collections have carried names such as Instinct, Rosalia, Énigme, Fatale, Aura and Blue Mirage, reflecting a strategy of seasonal, concept-driven lines. Anabel Arto presents itself as a Ukrainian trade mark that follows current trends in the beauty industry, created under a light influence of refined world fashion while preserving national identity and uniqueness. Its stated mission is to help women look flawless and feel confident in any circumstances, and to demonstrate that refined models can have an attractive price.

  • 2010

    The first product line is launched.

  • 2008

    The trade mark Anabel Arto is registered.

  • 1998

    The story of the company begins with the idea of one woman to start a business in the lingerie sector.

  • Sewing factories operate in Kharkiv, Chervonohrad and Vinnytsia.

  • The brand operates a network of more than 80 boutiques across Ukraine.

Products and positioning

Refined, feminine lingerie and swimwear at an attractive price, combining current beauty-industry trends with a light influence of world fashion while preserving Ukrainian national identity.

  • Instinct collection

    A collection built on contrasts: the softness of fabrics and the wild energy of the print, delicate forms and bold visual accents, centred on a predatory exotic print.

  • Rosalia collection

    A collection presented on the brand's website.

  • Énigme collection

    A collection born from touch: fine lace that follows the lines of the body, delicate satin that gently wraps the skin, and soft modal that breathes with you.

  • Fatale collection

    A collection presented on the brand's website.

  • Aura collection

    A collection presented on the brand's website.

  • Blue Mirage collection

    A collection presented on the brand's website.

  • Swimwear

    One-piece and separate swimsuits.

  • Pyjamas and costumes

    Sleepwear and loungewear sets.

  • Shirts, robes and dresses

    Bodywear and homewear items in selected sizes.

  • Gift certificate

    A gift certificate offering comfort to a loved one.

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