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Angi is a U.S. home-services marketplace that connects consumers with professionals for home improvement, repair, and maintenance work.

Last updated August 31, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Angi is a U.S. home-services brand that helps consumers find professionals for home improvement, repair, maintenance, and remodeling projects. It also provides customer-acquisition and business tools for contractors and other service providers. The business began as Angie's List, whose early model centered on consumer reviews, provider information, and membership services, before evolving into a broader online marketplace. In 2021, Angie's List was rebranded as Angi to reflect the expansion from a review directory into a wider home-services platform. Its activities include posting project requests, matching consumers with professionals, facilitating contacts or estimates, and selling lead-generation services to providers. The brand primarily serves the U.S. market and operates within the IAC group.

History

Angi traces its business origins to Angie's List, which was established in the United States in 1995. Its early model used a membership-based directory and consumer reviews to help users evaluate local contractors and home-service providers. As internet usage changed, the platform expanded into online provider search, project requests, and consumer-professional contacts. The Angie's List and HomeAdvisor businesses were later combined under Angi Homeservices and operated within the IAC group. In 2021, the company rebranded Angie's List as Angi, adopting a shorter name intended to cover a broader range of home-service activities. The renamed platform continued serving both consumers and professionals through project matching, provider lead generation, and related digital tools. The business is primarily focused on the United States, while its listed corporate entity trades on Nasdaq.

  • 2021

    Rebranding to Angi

    [2]

    Angie's List changed its brand name to Angi to reflect the platform's expansion into a broader home services business.

  • 1995

    Founding of Angie's List

    [1]

    Angie's List was founded in the United States, initially using a membership directory and consumer reviews to help users find home service providers.

Products and positioning

An online platform connecting U.S. consumers with home service professionals for remodeling, repair, and maintenance, as well as lead generation for service providers.

  • Home services platform · 2021

    Angi

    Angi helps U.S. consumers search for and connect with professionals for home improvement, repair, maintenance, and remodeling projects.

  • Service provider lead generation

    Angi Leads

    Angi Leads provides contractors and other home-service professionals with customer leads and acquisition services tied to consumer project requests.

Controversies

  • 2016

    HomeAdvisor settles lawsuits concerning provider rankings and reviews

    HomeAdvisor agreed to resolve three class-action lawsuits concerning whether payments from service providers could influence letter grades, reviews, or search-result placement. HomeAdvisor denied the allegations but disclosed that provider revenue could affect ranking order under certain settings.

  • 2016

    HomeAdvisor provider-ranking lawsuits

    HomeAdvisor agreed to settle three class-action lawsuits concerning whether payments from service providers influenced ratings, reviews, or search placement. The company denied the allegations while disclosing that provider revenue could affect ranking order under certain settings.

  • 2014

    Angie's List settles automatic-renewal lawsuit

    Angie's List paid to resolve allegations that members were automatically renewed at a higher rate than they had been led to expect. The matter concerned subscription disclosures and renewal practices.

  • 2014

    Automatic-renewal lawsuit settlement

    Angie's List paid to settle allegations that members were automatically renewed at rates higher than they had been led to expect. The dispute concerned subscription-renewal disclosures and practices.

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Brand decisions

  • 2021

    Adopting the Angi brandStrategy

    Background

    The company wanted to move away from the brand image of being just a review directory and cover a broader range of home service matching.

    Action taken

    Renamed Angie's List to Angi and adjusted the company's brand expression accordingly.

    Aftermath

    Angi continues to operate as a home services platform for consumers and service providers.

Recent events

  • Reported

    Walmart announces home services partnership with Angi[5]

    Walmart announced a partnership with Angi to make Angi service professionals available to Walmart customers through nearly 4,000 stores and online, covering 150 common home projects. The service was scheduled to launch in mid-February.

  • Reported

    Angi launches Angi Key membership[6]

    Angi launched Angi Key, an annual membership service offering discounts on home-service projects and access to member benefits.

  • Reported

    Corcoran rolls out RealVitalize home improvement program[7]

    The Corcoran Group rolled out RealVitalize, a home improvement program offering sellers working with its brokers renovation services and interest-free financing of up to $50,000. The program is run by Angi Homeservices.

  • Reported

    Angie's List rebrands as Angi[8]

    Angie's List rebranded as Angi starting March 17, 2021. The company said the name change was intended to reflect its broader range of housing-related services.

  • Unconfirmed

    Reported

    Homefix earns Angie's List Super Service Award[9]

    Homefix Custom Remodeling announced that it earned the 2020 Angie's List Super Service Award, which recognizes service professionals with exceptional service ratings and reviews on Angie's List in 2020.

  • Reported

    Spire Pest Control earns 2020 Angie’s List Super Service Award[10]

    Spire Pest Control received the 2020 Angie’s List Super Service Award, which recognizes service professionals with exceptional service ratings and reviews.

  • Reported

    Angie's List and Thimble partner to offer insurance[11]

    Angie's List and Thimble partnered to make Thimble liability insurance available to Angie's List professionals through the Angie's List platform.

  • Unconfirmed

    Reported

    Isaac's Moving and Storage receives Angie's List Super Service Award[12]

    Isaac's Moving and Storage received the Angie's List Super Service Award for 2019, its seventh time receiving the award.

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Sources12 sources

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