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ANLAN is a beauty and health technology brand founded in 2018 that develops and sells at-home beauty, hairdressing, and health devices for the global market via direct-to-consumer channels.

Last updated October 7, 2026

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Overview

ANLAN is an R&D technology enterprise founded in 2018 that integrates product design, R&D, sales, and service, targeting the global market in a direct-to-customer form. It focuses on the beauty and health industry, developing and selling beauty, hairdressing, and health-related products, and states that it uses independently developed beauty technology to provide users with safe and effective health and beauty products. Its product catalog includes facial, hair, and body beauty devices such as the Rose Lumi red light therapy device, EMS microcurrent gua sha tools, RF beauty devices, ultrasonic skin scrubbers, and hair styling tools.

History

ANLAN was founded in 2018 as an R&D technology enterprise that integrates product design, R&D, sales, and service, targeting the global market in a direct-to-customer form. The company focuses on the beauty and health industry, developing and selling beauty, hairdressing, and health-related products. Since its establishment, it has been committed to using independently developed beauty technology to provide users with safe and effective health and beauty products, and through the continuous research of its elite R&D team it has mastered a number of industry-leading technologies.

  • 2018

    ANLAN is founded as an R&D technology enterprise focused on the beauty and health industry, targeting the global market through a direct-to-consumer model.

  • ANLAN develops and sells beauty, hairdressing, and health-related products, including facial devices, hair tools, and body care equipment.

  • ANLAN launches the Rose Lumi 5-Minute Red Light Therapy Device with Multi-Wavelength LED & RF, featuring HEPulse technology and a 45° curved design.

  • ANLAN expands its product line to include the Red Light Therapy Mask, EMS Microcurrent Gua Sha, 18K multifunction RF Pro beauty device, and other home beauty devices.

Products and positioning

At-home beauty and health technology devices using independently developed beauty technology, sold direct-to-customer globally.

  • ANLAN Rose Lumi 5-Minute Red Light Therapy Device with Multi-Wavelength LED & RF

    Combines multi-wavelength light technology, HEPulse technology, RF care, and a 45° curved design to deliver an at-home skincare experience for a firmer-looking, radiant appearance. Features FIP Mode (Beauty Essence Infusion), IMP Mode (2MHz RF Firming Care), and HEP Mode (Pulse Firming Care).

  • ANLAN EMS Microcurrent Gua Sha Facial Tools

    An EMS microcurrent facial tool listed among ANLAN's products.

  • ANLAN 18k multifunction rf pro beauty device

    A multifunction RF beauty device listed among ANLAN's products.

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