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Apeel is an American food-technology company and brand developing plant-based coatings to extend the freshness of produce.

Last updated November 4, 2026

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Overview

Apeel is the brand used by Apeel Sciences, a U.S. food-technology company that develops plant-based edible coatings for fresh produce. The coatings are designed to create an invisible, tasteless protective layer on fruits and vegetables, helping slow moisture loss, oxidation, and some processes associated with ripening and deterioration. The company generally provides produce-treatment solutions to growers, suppliers, and retailers rather than operating primarily as a conventional packaged-food brand sold directly to consumers. Founded by James Rogers in 2012, Apeel initially developed its technology with support from U.S. food and agricultural innovation programs and later built a commercial business around fresh-produce preservation. Its applications have included produce such as avocados and citrus, although the exact product range, markets, and commercial partnerships may change over time. The input identifies Germany as the country, but the identifiable brand entity is Apeel Sciences, headquartered in California, United States. Because no reliable Wikipedia path or complete current operating information was provided, this entry does not infer sales, financial results, or the full extent of its present market coverage.

History

Apeel was founded in 2012 by James Rogers as Apeel Sciences, a U.S. food-technology company. It developed plant-based edible coatings for post-harvest preservation of fresh produce. The technology is intended to form a protective layer on fruits and vegetables, slowing moisture loss and oxidation and helping produce remain fresh for longer. Rather than primarily selling packaged food to consumers, Apeel’s business model is oriented toward growers, supply-chain companies, and retailers that use treatment solutions for selected produce categories. Its research and commercialization have focused on fresh fruits and vegetables, including applications for avocados and citrus. Because no reliable Wikipedia path, complete public company profile, or current operating record was supplied, this entry does not expand on financing rounds, the dates of specific partnerships, global expansion, or the company’s current management.

Products and positioning

Uses plant-based, edible coatings to extend the shelf life of fresh produce, reducing losses in the supply chain and serving as an alternative to some conventional packaging or preservation methods.

  • Apeel edible coating

    Apeel’s core product is a plant-based edible coating applied to fresh fruits and vegetables. It is intended to form an invisible, tasteless protective layer that helps slow moisture loss and oxidation and extend freshness through supply and retail operations.

Recent events

  • Reported

    Apeel announces acquisition of ImpactVision[2]

    Apeel announced its acquisition of ImpactVision. Apeel said ImpactVision’s hyperspectral imaging technology would be integrated into Apeel application systems at supplier locations around the world.

  • Reported

    Apeel, Walmart and Houweling’s test coated cucumbers without plastic wrap[3]

    Walmart struck a deal with Houweling’s Group to test cucumbers coated in Apeel in select stores, replacing plastic shrink-wrap on long English cucumbers.

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