apexAI

apexAI is a Swiss artificial intelligence integration agency headquartered in Bern. Founded in 2024 by three co-founders — Nicola Bähler, Lenny Hurni and Sebastian Wijnroks — the company positions itself as a practical, SME-focused alternative to large corporate consultancies. Its stated mission is to help organizations apply artificial intelligence to concrete business challenges, integrating AI in a way that is tangible and measurable rather than driven by buzzwords. The firm describes its origin as a campfire conversation during a motorcycle trip through northern Vietnam's Ha Giang Loop in late 2023, where the three founders first discussed building an agency that would open access to AI for Swiss small and medium-sized enterprises (KMU) without the budgets of large consultancies. Back in Bern, they combined backgrounds in digital business, AI engineering and business administration into a small, focused team. apexAI organizes its offering into three main paths. apexSolutions covers custom AI software, automation and agents for client processes, including AI software, AI agents, process automation and AI chatbots. apexConsulting provides advisory services and training around sustainable AI adoption, including AI consulting and AI workshops. apexProducts offers immediately deployable AI products developed in-house: apexTranscribe for AI-generated meeting minutes, apexAcquire for AI lead generation and cold outreach, and the Swiss Knowledge Hub, a locally hosted, modular knowledge platform for Swiss SMEs. A flagship offering, the AI-First transformation program, aims to anchor AI firmly within a company in 180 days. The company emphasizes Swiss or EU data hosting, no data flows to third countries, transparent monthly pricing without setup fees or hidden minimum commitments, and no vendor lock-in. Its products are designed to be Swiss German-capable, reflecting the local market focus. apexAI also offers a free AI readiness self-check — ten questions in three minutes — as an entry point for prospective clients. As a young, privately held company, apexAI operates primarily in the Swiss market and targets SMEs rather than large enterprises. Its team has grown from the three founders to include additional staff, such as an AI engineering and delivery intern. The company's positioning combines technological depth with business expertise, and it stresses that strategy and implementation come from a single source, so clients do not need a second agency for execution.

apexAI was founded in 2024 in Bern, Switzerland, by three co-founders: Nicola Bähler, Lenny Hurni and Sebastian Wijnroks. According to the company's own account, the idea originated in late 2023 during a motorcycle trip through the Ha Giang Loop in northern Vietnam. Sitting around a campfire in the evening, the three friends first discussed concretely what they wanted to build together: an agency that would open access to artificial intelligence for Swiss SMEs — without the budgets of large corporate consultancies, without buzzword bingo and without empty promises. Back in Bern, they acted on that idea. The three founders brought complementary backgrounds in digital business, AI engineering and business administration, forming a small, focused team that combined technical depth with business understanding. The company describes itself as the AI integration agency from Bern, consistently tailored to Swiss SMEs. From the outset, apexAI structured its work around three routes to AI integration. apexSolutions develops custom AI software, automation and agents for client processes. apexConsulting provides advisory services and training for sustainable AI adoption. apexProducts offers ready-to-use AI products developed in-house. A flagship transformation program, AI-First in 180 days, was designed to anchor AI firmly within a company within roughly six months. The product line includes apexTranscribe, which turns meetings, interviews and customer conversations into structured minutes automatically — including in Swiss German and without a visible meeting bot — and apexAcquire, an AI assistant for lead generation that researches, personalizes and automates cold outreach. A third product, the Swiss Knowledge Hub, is a locally hosted, modular knowledge platform for Swiss SMEs, described as 100% data-protection compliant and able to grow with the company. A recurring theme in the company's positioning is data protection and sovereignty. apexAI states that all products are hosted in Switzerland or the EU, with no data flows to third countries. It also emphasizes practical pricing — fair plans that scale with volume, no setup fee, no hidden minimum commitments and monthly cancellability — and stresses that all products come from its own workshop, maintained by the same team responsible for consulting. The company markets a free AI readiness self-check, consisting of ten questions taking about three minutes, as an honest assessment tool for prospective clients. As of the available evidence, apexAI remains a young, privately held company operating primarily in the Swiss market. Its team has grown beyond the three founders to include additional personnel, such as Lucas Reitmann, an intern in AI engineering and delivery with a background in data engineering studies at BFH Bern. The company continues to position itself as a single-source partner for both AI strategy and implementation.

• 2024

  apexAI is founded in Bern, Switzerland, by Nicola Bähler, Lenny Hurni and Sebastian Wijnroks.

• 2023

  The three founders first discuss the idea of an AI agency for Swiss SMEs during a motorcycle trip through the Ha Giang Loop in northern Vietnam.

• apexAI launches its three service lines: apexSolutions, apexConsulting and apexProducts.

• The team grows beyond the three founders with the addition of an AI engineering and delivery intern.

Practical, SME-focused AI integration agency offering strategy and implementation from a single source, with Swiss/EU data hosting and no vendor lock-in.

• apexTranscribe

  AI meeting-minutes tool that turns meetings, interviews and customer conversations into structured minutes, including in Swiss German and without a visible meeting bot.

• apexAcquire

  AI lead-generation assistant that researches, personalizes and automates cold outreach.

• Swiss Knowledge Hub

  Locally hosted, modular knowledge platform for Swiss SMEs, described as 100% data-protection compliant and able to grow with the company.

• apexSolutions

  Custom AI software, automation and agents for client processes, including AI software, AI agents, process automation and AI chatbots.

• apexConsulting

  AI consulting and workshops for sustainable AI adoption.

• AI-First in 180 days

  Flagship transformation program that anchors AI firmly within a company in 180 days.

• KI-Readiness-Check

• 2021.12.14

  Reported2021.12.14

  Continental announces minority investment in Apex.AI[6]Continental宣布投资Apex.AI少数股权dbusiness.com

  Continental announced that it had acquired a minority stake in Apex.AI, intensifying their collaboration on vehicle operating-system software. The investment terms were not disclosed.

Read more

1. 1KI Agentur Schweiz | KI-Integration für KMUs | apexAIapex-ai.ch
2. 2KI-Services für KMU | Beratung, Lösungen, Produkte | apexAIapex-ai.ch
3. 3KI-Produkte für KMU | apexTranscribe & apexAcquire | apexAIapex-ai.ch
4. 4KI-Agentur aus Bern | Über uns | apexAIapex-ai.ch
5. 5apexAI — Wikidatawikidata.org
6. 6Continental宣布投资Apex.AI少数股权dbusiness.com