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Apollo Automobil

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A German low-volume sports-car manufacturer formerly known as Gumpert Sportwagenmanufaktur.

Last updated August 25, 2026

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Overview

Apollo Automobil is a German sports-car manufacturer and high-performance automotive brand based in Denkendorf. The business began as Gumpert Sportwagenmanufaktur, a venture founded in 2004 by Roland Gumpert, a former Audi Sport director associated with Audi’s World Rally Championship successes. Its origins lie in a proposal Gumpert developed in 2001 for a road-legal sports car with the capabilities of a racing machine. After returning to Germany from China, Gumpert worked with Roland Meyer of Motoren Technik Mayer on the project, with Audi approving his involvement on the understanding that the vehicle would become a series-produced road car rather than remain a prototype. The company was initially established as GMG Sportwagenmanufaktur Altenburg GmbH. Early technical work involved design development, scale modelling, engineering studies and cooperation with the Technical University of Munich and the Ingolstadt University of Applied Sciences. These partners contributed to construction, computer simulation, wind-tunnel testing and other development work. The resulting car became the Gumpert Apollo, a mid-engined, aggressively aerodynamic sports car designed around low weight, high downforce and track capability. Production began in October 2005, and the Apollo subsequently appeared in several variants, including the Apollo Sport. The brand gained international visibility through performance demonstrations and motorsport activity. In 2005 an Apollo competed in the Divinol Cup, while a hybrid-powered Apollo entered the 2008 24 Hours of Nürburgring. A 2008 appearance by the Apollo Sport on the British television programme Top Gear further raised awareness: its recorded test-track lap temporarily placed it above several better-known performance cars on the programme’s Power Lap Board. Apollo also explored broader product development through the Gumpert Tornante concept, created with Carrozzeria Touring Superleggera and shown in 2011, although that model did not enter production. Gumpert Sportwagenmanufaktur filed for bankruptcy in August 2013 and entered liquidation after a prospective financial backer withdrew from a rescue arrangement. In January 2016, the business was acquired by the Hong Kong-based Ideal Team Venture consortium, which also owned the De Tomaso marque. Following the acquisition, the company was renamed Apollo Automobil GmbH. The renamed company presented the Apollo Arrow at the 2016 Geneva Motor Show, proposing a highly powerful twin-turbocharged V8 sports car with extreme acceleration and top-speed targets. Later in 2016, Apollo announced that Roland Gumpert was no longer involved with the company or its current and future projects. The company then introduced the Apollo Intensa Emozione, developed with HWA AG and presented in 2017. The car uses a carbon-fibre construction, radical nature-inspired styling and a naturally aspirated V12 engine, reinforcing Apollo’s focus on highly exclusive, track-oriented hypercars. In 2021, the Apollo Project EVO was presented at the China International Import Expo as another addition to the marque’s hypercar portfolio. Apollo’s business model is fundamentally different from that of a mass-market vehicle manufacturer. It emphasizes limited-volume engineering projects, dramatic design, motorsport-derived technology and exclusivity rather than a broad product range or extensive dealer network. Public information about production quantities, customer deliveries, current ownership arrangements and continuing operations is limited. The brand’s present operating status should therefore be treated as requiring verification rather than inferred from its announced vehicles alone.

History

Apollo Automobil developed from a sports-car project conceived by Roland Gumpert in 2001. Gumpert wanted to create a road-legal car capable of delivering racing-car performance. After returning to Germany from China, he worked with Roland Meyer of Motoren Technik Mayer, with Audi permitting his participation on the condition that the project would become a series product. The company was formally established in 2004 under the name GMG Sportwagenmanufaktur Altenburg GmbH. The early programme combined specialist design and engineering resources. Marco Vanetta prepared the technical guidelines and initial designs, and a 1:4 scale model was produced during the development process. Gumpert worked with the Technical University of Munich and the Ingolstadt University of Applied Sciences on construction, simulation, wind-tunnel testing and related research. Two prototypes were built before production of the Apollo began in October 2005. The Gumpert Apollo became the company’s defining product. Its mid-engined layout, aerodynamic bodywork and track-focused setup distinguished it from conventional luxury sports cars. Several versions were developed during its production period, including the Apollo Sport. The car also served as a platform for competition and publicity. In April 2005, an Apollo driven by Ruben Maes finished third at the Hockenheimring in the Divinol Cup. In 2008, Gumpert developed a hybrid Apollo for the Nürburgring 24 Hours. That car combined a twin-turbocharged V8 with an electric motor and was driven by Dirk Müller and Heinz-Harald Frentzen. The Apollo Sport received broad public attention when it appeared on Top Gear in July 2008. Its reported lap at the programme’s test track temporarily made it the fastest car on the show’s Power Lap Board, ahead of the previous leader, the Ascari A10, as well as faster than the Bugatti Veyron and Pagani Zonda on that particular test. The record was later surpassed by the Bugatti Veyron Super Sport. Gumpert sought to extend its product range beyond the Apollo. In 2011 it introduced the Gumpert Tornante, developed with Carrozzeria Touring Superleggera. The concept was not placed into production. The company subsequently encountered financial difficulties, filing for bankruptcy in August 2013 and entering liquidation after a potential backer abandoned a proposed rescue. In January 2016, Ideal Team Venture acquired the company. The consortium, based in Hong Kong, also owned the De Tomaso marque. The business was renamed Apollo Automobil GmbH, marking a transition from the Gumpert identity to a new hypercar-focused brand. At the 2016 Geneva Motor Show, Apollo displayed the Arrow, a proposed sports car with a twin-turbocharged 4.0-litre V8 rated at approximately 1,000 PS and announced acceleration and maximum-speed targets. Apollo stated in November 2016 that Roland Gumpert had left and would not participate in its current or future projects. The company then announced a new project, initially referred to as Titan, for the 2017 Goodwood Festival of Speed. The completed car was named Intensa Emozione, an Italian expression meaning intense emotion. Developed with HWA AG, it used carbon-fibre construction, highly dramatic aerodynamic styling and a naturally aspirated 6.3-litre V12 engine. In November 2021, Apollo presented Project EVO at the China International Import Expo. The model joined the company’s portfolio of announced hypercar projects, although publicly available information does not establish a conventional high-volume production programme. Apollo’s history is consequently best understood as a sequence of specialist, low-volume sports-car and hypercar projects shaped by engineering ambition, financial restructuring and changing ownership. Later production, delivery and corporate-status information remains limited and should be independently verified.

  • 2021

    Project EVO presented

    [1]

    Apollo presented Project EVO at the China International Import Expo.

  • 2017

    Intensa Emozione introduced

    [1]

    The company unveiled the Intensa Emozione hypercar, developed with HWA AG.

  • 2016

    Acquisition and rebranding

    [1]

    Ideal Team Venture acquired the company, which was renamed Apollo Automobil GmbH.

  • 2016

    Apollo Arrow unveiled

    [1]

    Apollo presented the Arrow concept at the Geneva Motor Show.

  • 2013

    Bankruptcy and liquidation

    [1]

    Gumpert Sportwagenmanufaktur filed for bankruptcy and entered liquidation after a prospective backer withdrew.

  • 2011

    Gumpert Tornante concept shown

    [1]

    Gumpert and Carrozzeria Touring Superleggera introduced the Tornante concept, which did not proceed to production.

  • 2008

    Hybrid Apollo competes at Nürburgring

    [1]

    A hybrid Apollo entered the 24 Hours of Nürburgring with a V8 engine and electric motor powertrain.

  • 2008

    Apollo Sport appears on Top Gear

    [1]

    The Apollo Sport recorded a leading lap time on the programme’s test track, increasing the brand’s international visibility.

  • 2005

    Apollo production begins

    [1]

    Production of the Apollo began in October after prototype and university-supported development work.

  • 2005

    Apollo enters motorsport

    [1]

    An Apollo made its racing debut in the Divinol Cup, with Ruben Maes finishing third at Hockenheimring.

Products and positioning

A low-volume, track-oriented German performance and hypercar brand focused on extreme engineering, aerodynamic performance, exclusivity and limited-production vehicles.

  • High-performance sports car · 2005

    Gumpert Apollo

    The Gumpert Apollo was the company’s foundational production model. It used a mid-engined configuration and a body engineered around aerodynamic efficiency and high downforce. Multiple variants were developed, including the Apollo Sport. The model was intended for customers seeking an extreme road car with strong circuit capability rather than everyday practicality, and it established the engineering-led identity later carried into Apollo-branded hypercars.

  • Track-oriented sports car

    Apollo Sport

    The Apollo Sport was a performance variant of the Apollo range. It became particularly visible through its 2008 appearance on Top Gear, where its reported test-track lap temporarily placed it at the top of the programme’s Power Lap Board. Its role was to demonstrate the Apollo platform’s track performance and raise awareness of the small German manufacturer.

  • Sports-car concept · 2011

    Gumpert Tornante

    The Gumpert Tornante was a concept developed with Carrozzeria Touring Superleggera and presented in 2011. It represented an attempt to broaden the company’s design and product direction beyond the Apollo. The project remained a concept and was not put into production.

  • Hypercar concept · 2016

    Apollo Arrow

    The Apollo Arrow was unveiled at the 2016 Geneva Motor Show after the company adopted the Apollo identity. It was presented as an extreme sports car with a twin-turbocharged 4.0-litre V8 and announced performance targets including 0–100 km/h acceleration in 2.9 seconds and a projected top speed of 360 km/h.

  • Hypercar · 2017

    Apollo Intensa Emozione

    The Intensa Emozione became Apollo’s signature post-Gumpert hypercar. Developed with HWA AG, it combines carbon-fibre construction, highly aggressive aerodynamic treatment and a naturally aspirated 6.3-litre V12 engine. Its insect-inspired design and limited-production positioning reflect Apollo’s emphasis on visual drama, track use and exclusivity rather than mass-market sales.

  • Hypercar project · 2021

    Apollo Project EVO

    Project EVO was presented at the China International Import Expo in 2021 as a new addition to Apollo’s hypercar portfolio. Publicly available reference material identifies it as an Apollo project but provides limited confirmed information about production, deliveries or final commercial status.

Brand decisions

  • 2016

    Acquire and rename the companyM&A

    Background

    Ideal Team Venture acquired the former Gumpert business after its bankruptcy and liquidation process.

    Action taken

    The consortium acquired the company and renamed it Apollo Automobil GmbH.

    Aftermath

    Apollo launched a new hypercar-oriented product programme, beginning with the Arrow and later the Intensa Emozione.

  • 2016

    Separate the brand from Roland GumpertOther

    Background

    Following the acquisition and rebranding, Apollo announced that its founder and former owner was no longer involved in the company’s projects.

    Action taken

    Apollo stated that Roland Gumpert would not participate in its current or future projects.

    Aftermath

    The company proceeded with a new management and development direction centered on Apollo-branded hypercars.

  • 2013

    Enter bankruptcy and liquidationOther

    Background

    Gumpert Sportwagenmanufaktur faced financial difficulty after an anonymous prospective backer withdrew from a proposed arrangement intended to support the company.

    Action taken

    The company filed for bankruptcy in August 2013 and entered liquidation.

    Aftermath

    The business and related brand activities were later acquired by new investors, leading to the Apollo Automobil rebrand.

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