Recent events
Recent events tied to this brand in public sources.
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2026
Apple updates App Store moderation rules
Apple updated its App Store moderation policy, requiring developers of apps that host user-generated content to filter nonconsensual intimate imagery, provide ways to report offensive content and block abusive accounts, and remove imagery that gets through their filters. Apps that misrepresent their purpose and have nudification capabilities may be removed from the store.
2026
Apple launches App Store Indie Games Week
Apple has launched App Store Indie Games Week, an App Store editorial campaign highlighting seven indie games for iPhone and iPad with daily features and curated collections, with titles ranging from Sifu to a mobile version of No Man's Sky available to download or pre-order.
2022
Dutch regulator fines Apple for continued noncompliance
The Dutch Authority for Consumers and Markets fined Apple €5 million after it said Apple had not complied with its order concerning alternative payment methods for dating apps. The article reports this was the ninth consecutive weekly fine.
2022
Shares launches its investment app in the UK
Shares launched its mobile investment app on the App Store and Google Play; it was initially available only to people based in the UK.
2022
Dutch watchdog fines Apple €5 million over app payment rules
The Netherlands Authority for Consumers and Markets fined Apple €5 million, saying Apple had failed to adjust conditions that prevented dating-app providers from freely choosing third-party payment systems. The regulator said Apple could face further weekly fines if it did not make the required changes.
2021
Dutch regulator rules against Apple App Store payment policies
The Netherlands Authority for Consumers and Markets ruled that Apple’s commission policies on in-app payments violated Dutch competition law and ordered Apple to adjust the conditions applied to dating-app providers.
2021
Apple challenges Russian antimonopoly warning in court
Apple brought legal action against Russia’s Federal Antimonopoly Service to challenge a warning requiring it to allow app developers to inform customers about alternative payment options. The warning concerned alleged abuse in the market; the supplied report does not establish a court determination on the merits.
2021
ThoughtWorld launches iOS app on the App Store
ThoughtWorld's social-sharing service launched its first app on the App Store for iOS devices.
2021
Apple updates App Store guidelines on developer-customer communications
Apple introduced updated App Store guidelines allowing developers to contact customers about payment methods available outside their apps. The changes also say that requests for basic customer contact information must be optional.
2021
Apple announces new App Store marketing tools
Apple announced new App Store marketing tools that let developers create customized promotional assets, including banners, images, app icons, QR codes and App Store badges.
2021
Apple settles developers’ class action lawsuit
Apple agreed to settle a class action lawsuit brought by developers. The reported settlement includes a $100 million fund for developer payments and changes to App Store rules.
2021
Apple agrees to App Store changes in developer class-action settlement
Apple agreed to changes to App Store rules as part of a settlement with developers who filed a US class action lawsuit. The announced terms include allowing developers to email users about payment methods outside their iOS apps, publishing annual transparency reports, and expanding available price points. The agreement was submitted for court approval.
2021
Apple Search Ads opens in mainland China
Apple Search Ads became available for advertising campaigns targeting mainland China’s App Store, although ads created at the time could not yet be displayed in the App Store.
2021
Apple apologizes and refunds a child's in-app purchases
Apple apologized to a child's mother and refunded $1,116.32 spent on in-app purchases. The purchases were made through apps including Roblox and Coin Master.
2021
Apple introduces search tags in App Store results
Some Apple users could see category tags in App Store search results, allowing them to refine searches for apps.
2021
UK CMA investigates Apple over App Store terms
The UK Competition and Markets Authority launched an investigation into Apple after complaints alleged that its App Store terms for developers were unfair and anti-competitive. The CMA said no decision had yet been made on whether Apple was breaking the law.
2020
Apple makes App Store privacy labels available
Apple's privacy labels became available on App Store product pages, where users can see information about the types of data apps may collect and how that data is used.
2020
Apple announces App Store Best of 2020 winners
Apple shared its list of the best apps and games on the App Store in 2020, recognizing the selected apps and games as Best of 2020 winners. Zoom won iPad app of the year.
2020
Apple announces reduced App Store commission for eligible developers
Apple announced a new program for small businesses and independent developers with annual revenue below $1 million, reducing their App Store commission from 30% to 15%. The program was scheduled to start on January 1, 2021.
2020
Apple announces a lower App Store commission for eligible developers
Apple announced that its App Store commission for eligible developers earning less than $1 million in annual sales would be reduced from 30% to 15% through the App Store Small Business Program, starting January 1, 2021.