Recent events
Recent events tied to this brand in public sources.
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2021
Apple introduces lower-cost Apple Music plan
Apple introduced an Apple Music plan costing £4.99 a month that can only be controlled via Siri on Apple devices.
2021
Apple joins Blender Development Fund as a Patron member
Apple joined the Blender Development Fund as an enterprise Patron member. The article says Apple's membership will support development of the free, open-source 3D graphics tool, and that Apple will also provide engineering development technology and additional resources.
2021
Apple publishes defense of iOS's closed ecosystem
In response to calls for greater openness, Apple published a lengthy article raising security concerns about opening iOS to third-party app stores and defending its closed ecosystem.
2021
Apple retail branch fined for denying an annual upgrade service
Beijing Xicheng District's market supervision authority warned and fined Apple Electronics Trading (Beijing) Co., Ltd., Xidan Branch RMB 50,000 after finding that the branch refused a customer's annual upgrade service request on the grounds that the customer had received a business discount; the authority said that was not a legitimate reason.
2021
Apple appeals Epic court verdict
Apple opted to appeal the verdict in Epic’s lawsuit over Apple’s App Store practices. The article says the court ruled for Apple on nine of ten counts and required Apple to allow developers to offer and communicate about some purchases outside the App Store.
2021
Apple appeals Epic ruling and seeks stay of App Store injunction
Apple appealed the ruling in the Epic Games case and asked the court to stay the injunction requiring changes to its App Store rules. The request could delay the changes while the appeal is decided.
2021
Apple adds metrics to App Analytics
Apple rolled out new transaction metrics in App Analytics in App Store Connect, including redownloads, total downloads, proceeds, pre-orders and updates, and updated sales metrics to include data from Apple School Manager and Apple Business Manager.
2021
Apple files notice of appeal in Epic Games case
Apple filed a notice of appeal in its legal dispute with Epic Games, appealing Judge Yvonne Gonzalez Rogers’s ruling. Apple also asked the court to suspend the injunction’s requirements while the appeals were resolved.
2021
Apple appoints Eden Sears to lead brand marketing
Apple appointed Eden Sears as vice president responsible for all of Apple's brand marketing, expanding her remit to products, retail stores and packaging.
2021
Apple appeals App Store ruling
Apple appealed a federal judge’s ruling in its legal dispute with Epic Games over control of the App Store. The ruling ordered Apple to loosen control of App Store payment options, while finding Epic had not proved antitrust violations.
2021
Apple appoints Michael Shapiro as treasurer
Apple appointed Michael Shapiro as treasurer, replacing Gary Wipfler, who had retired.
2021
Paddle unveils in-app payments service
Paddle unveiled Paddle IAP, an in-app payments service intended as an alternative to Apple's payment mechanism; the company anticipated a December rollout.
2021
Adorama offers discounts on Apple products
Adorama offered discounted prices on selected Apple products, including AirPods Max, Apple TV 4K and MacBook Pro.
2021
Apple releases firmware updates for AirPods models
Apple released firmware updates for the second-generation AirPods, AirPods Pro, and AirPods Max, bringing all three models to version 4A400.
2021
Apple rolls out Find My support for AirPods Pro and AirPods Max
Apple rolled out Find My support for AirPods Pro and AirPods Max as part of a firmware update, enabling users to add the headphones to the Find My app.
2021
Apple posts Steve Jobs memorial video
Apple posted a memorial short film about Steve Jobs and a letter from his family on its official homepage to mark the tenth anniversary of his death.
2021
Ericsson sues Apple in 5G patent dispute
Ericsson took legal action against Apple over licensing terms for Ericsson's 5G patents. Ericsson alleged that Apple's approach to determining patent validity and infringement was an attempt to avoid reasonable fees; Ericsson asked a Texas federal court for a declaration that it had complied with its FRAND commitment and applicable laws and policies.
2021
Apple announces its 'Twice the Joy' offer
Apple announced a festive offer giving customers a free AirPod worth Rs 14,900 with the purchase of an iPhone 12 or iPhone 12 mini. The offer was scheduled to run from October 7 through November 4.
2021
Apple introduces limited-edition Beats Studio3 headphones
Apple introduced limited-edition Beats Studio3 headphones made in partnership with fashion brand A-COLD-WALL. The headphones appeared in the online Apple Store and were described as coming soon for delivery.
2021
Jiesheng Communication reports price reductions on iPhone 13 models
Jiesheng Communication reported that iPhone 13 and iPhone 13 Pro prices had fallen by 1% and that all iPhone 13 mini configurations had been discounted, with reductions varying by storage capacity.