Recent events
Recent events tied to this brand in public sources.
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2026
Apple prepares new Mac mini launch
Apple is preparing to launch a new-generation Mac mini desktop computer, its first major update to the product in nearly two years, with a possible unveiling within days and likely before the September iPhone event.
2026
Apple releases iOS 27 seventh beta to developers
Apple released the seventh beta of iOS 27 (build 24A5424a) to developers on August 25, 2026, with the public release expected around September 15, 2026.
2026
Apple launches M6 Mac mini and M5 Ultra Mac Studio
Apple officially launched new Mac mini and Mac Studio models on August 25, 2026. The Mac mini comes in M6 and M5 Pro versions with China starting prices of 6,999 yuan and 12,999 yuan; the Mac Studio comes in M5 Max and M5 Ultra versions starting at 19,999 yuan and 46,999 yuan. Pre-orders open in mainland China on August 27, with sales starting September 22.
2026
Apple unveils M6 Mac mini and M5 Pro Mac mini
Apple unveiled a new Mac mini powered by its M6 chip, its first 2-nanometer chip, along with a higher-end M5 Pro version. The M6 model starts at $899 in the US and the M5 Pro at $1,699; preorders began Tuesday, with deliveries and retail availability scheduled for Sept. 22, 2026.
2026
Apple launches new Mac mini with M6/M5 Pro and Mac Studio with M5 Max/M5 Ultra in India
Apple launched new Mac mini models with M6 and M5 Pro chips and Mac Studio models with M5 Max and M5 Ultra chips in India, with pre-orders opening on August 25 and sales starting September 22.
2026
Apple launches M6 chip
Apple unveiled the M6 chip, its first 2-nanometer processor, debuting in a new Mac mini model. The M6 features a 12-core CPU, 12-core GPU, and up to 32GB of unified memory.
2026
Apple raises prices of multiple Mac and iPad products
Amid a global AI-driven memory and storage chip shortage, Apple has raised prices on multiple Mac and iPad products, with the Mac Mini starting price rising from $799 to $899 and the M5 Pro Mac Mini starting at $1,699 versus $1,599 for the previous M4 Pro version. The upcoming iPhone 18 is also expected to see a price increase.
2026
Apple prepares first Mac mini update in nearly two years
Apple is preparing to launch an updated Mac mini desktop computer, its first refresh in nearly two years, possibly within days and before the September iPhone event. Apple has tested versions with M5 and M6 processors.
2026
Apple Watch Series 12 expected to debut at September Apple event
Apple Watch Series 12 is expected to be unveiled at Apple's September fall iPhone launch event, with a substantive chip upgrade (likely S11 or S12), a larger battery for improved battery life, a possible blood-pressure reminder feature awaiting FDA clearance, and the return of a ceramic case option; Apple Watch Ultra 4 is also expected at the same event, while Apple Watch SE will not be updated this year.
2026
Apple unveils upgraded Mac mini and Mac Studio with new M6 and M5 chips
Apple Inc. announced upgraded Mac mini and Mac Studio desktop computers with major processor upgrades. The Mac mini starts at $899 and is powered by the new M6 chip or an M5 Pro, while the Mac Studio comes with either the M5 Max for $2,499 or the new M5 Ultra for $5,499. Both machines are available to preorder beginning Tuesday and will be in stores on Sept. 22.
2026
Apple cuts over 200 jobs across Siri, AI and Vision Pro teams
Apple has cut more than 200 jobs across its Siri, AI and Vision Pro teams, redirecting resources toward rebuilding Siri and scaling back expensive mixed-reality projects. The company said affected employees can seek other positions within the company.
2026
OpenAI adds Apple Messages integration to ChatGPT for Mac
OpenAI added an Apple Messages plugin to ChatGPT for Mac, allowing the AI to read, search, draft and send texts through iMessage, SMS and RCS across all plans on the macOS desktop app, including ChatGPT Work and Codex.
2026
VK sues Apple over App Store delisting
VKontakte (VK), Russia's largest social media platform, filed a lawsuit in the Moscow Arbitration Court against Apple Inc., Apple Rus LLC, and Apple Distribution International Ltd. over Apple's June decision to delist VK from its App Store. VK is seeking 58 million rubles (around $700,000) per day in damages if Apple fails to comply with the court ruling, and demands that Apple return its apps to the App Store and restore users' ability to receive notifications.
2026
ChatGPT adds Apple Messages plugin for Mac
According to ChatGPT's official account, the Apple Messages plugin now supports integration with ChatGPT on Mac, letting users search messages, review conversations, and draft and send replies. The feature is currently available in ChatGPT Work and the desktop version of Codex. The official account said users can install the Messages plugin under "Plugins > Public," but did not disclose the plugin's specific permission scope, how message data is processed, or whether it supports mainland China.
2026
Apple lays off entire VR development team, at least 60 employees affected
AppleInsider reported on August 20 that Apple laid off its entire dedicated VR development team, affecting at least 60 employees across the Apple Vision Group and similar positions. Apple did not confirm or respond to the layoff report. The cuts follow the earlier disbanding of the Vision Products Group and a shift of resources toward AI smart glasses.
2026
Apple cuts App Store commission to 26% to comply with EU regulations
Apple announced changes to its App Store to comply with EU regulations, cutting the standard 30 per cent commission to 26 per cent, which it said could see most developers pay less.
2026
VK sues Apple in Moscow court over App Store removals
Russian tech company VK filed a lawsuit in a Moscow arbitration court against Apple after Apple removed VK's apps from its App Store in June, citing compliance with international sanctions. VK is seeking restoration of its applications, reinstatement of push notifications, and daily compensation of 58 million rubles ($700,000) until Apple reinstates its apps.
2026
Apple releases sixth developer betas of iOS 27 and other OS 27 platforms
Apple released the sixth developer betas of iOS 27, iPadOS 27, tvOS 27, watchOS 27, visionOS 27 and macOS 27 ahead of an expected fall release.
2026
Apple revises EU app distribution fees to comply with Digital Markets Act
Apple announced it will charge a 5% commission on digital transactions in apps distributed outside its App Store in the EU, replacing its previous Core Technology Fee and store services fee system, and will charge a 20% commission on App Store apps using alternative payment processing (falling to 10% under its small business programme). The changes take effect October 1 and are intended to resolve disagreements with the European Commission over Digital Markets Act compliance. Epic Games criticised the new commission as "junk fees".
2026
Apple acknowledges App Store regulatory changes weigh on services business
Apple for the first time explicitly acknowledged that global regulatory and court rulings forcing it to loosen App Store payment restrictions have affected its services business, warning in a regulatory filing that transactions through alternative payment channels may not generate commissions.