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Arab Women Media Center

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Jordan-based non-profit media organization dedicated to empowering Arab women in and through the media.

Last updated September 26, 2026

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Overview

The Arab Women Media Center (AWMC) is a non-governmental, non-profit organization based in Amman, Jordan. It works at the intersection of gender, media and development, aiming to strengthen the presence, visibility and professional capacity of Arab women in journalism and the media industries, and to promote fair and non-stereotyped portrayals of women in media content. The center is located on Arab Women Media Center Street in the Jabal Al-Weibdeh district of Amman, and it maintains an Arabic-language web presence at ayamm.org, where it publishes news, resources and information about its activities. As an NGO rather than a commercial company, AWMC operates through projects, training, advocacy and networking rather than through the sale of products or services. Its work typically involves media monitoring, capacity-building workshops for women journalists, awareness campaigns on gender-sensitive reporting, and cooperation with civil-society, media and international partners across the Arab region. The organization is part of a broader ecosystem of Arab women's rights and media-development organizations that emerged to challenge gender inequality in newsrooms and in media representation. Because it is a civil-society organization, detailed financial, ownership and governance information is not publicly listed in the same way as for a commercial enterprise; its public profile is built around its programs, its Amman headquarters and its Arabic-language communications. The center's name is sometimes rendered in Arabic as مركز الاعلاميات العربيات, and its acronym AWMC is used in English-language references.

History

The Arab Women Media Center (AWMC) is a non-governmental organization based in Jordan. It was established to address the under-representation of women in Arab media and to support women media professionals in the region. The organization is headquartered on Arab Women Media Center Street in the Jabal Al-Weibdeh area of Amman, Jordan, and operates an Arabic-language website at ayamm.org. Its public communications include news updates, contact information and references to its institutional memory and archives. As a civil-society organization, AWMC's history is documented primarily through its programs and activities rather than through commercial milestones. Its work has focused on training women journalists, advocating for gender-sensitive media policies, monitoring media content for stereotypes, and building networks among women in media across the Arab world. The center collaborates with local, regional and international partners on projects related to media development and women's empowerment. Detailed founding dates, leadership names and funding sources are not provided in the available public evidence, and the organization's public profile remains centered on its Amman headquarters and its Arabic-language outreach.

Products and positioning

A civil-society media organization promoting women's rights and gender equality in and through the Arab media sector.

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