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Arcalea is a marketing intelligence firm that runs paid media, attribution, and AI-search systems.

Last updated September 2, 2026

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Nov 4, 2026
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Overview

Arcalea is a marketing intelligence firm that runs paid media, attribution, and AI-search systems. It is Chicago-based and nationally deployed. The firm has built proprietary platforms including Galileo, a multi-touch attribution platform, and Compass, a search intelligence platform. Arcalea is a Google Premier Partner in the top 3% and has a Harvard Business Publishing case study.

History

Arcalea was built on data science at a time when most firms were still selling dashboards. The firm started at the intersection of data science and marketing performance. While others were presenting quarterly reports, Arcalea was building Galileo, a multi-touch attribution platform that ran in production with eight years of refinement. Compass followed, a search intelligence platform that assessed over $1.4 billion in media.

Products and positioning

  • Galileo

    Multi-touch attribution platform that ran in production, connected to real revenue, with eight years of refinement.

  • Compass

    Search intelligence platform that assessed over $1.4 billion in media.

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