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Arctic Fox is a hair color brand that describes itself as creating vivid, vegan hair color since 2013.

Last updated September 10, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Arctic Fox describes itself as a brand on a mission to create vivid, vegan hair color since 2013. Its DIY-ready, deeply conditioning formulas are stated to be free from peroxide, ammonia, and PPD, and the brand says it donates 15% of net profits to its communities and animal welfare. It also offers a Naturals AF line of natural shades and a Resurrected Shampoo & Conditioner product.

History

Arctic Fox states that since 2013 it has been on a mission to create the world's best vivid, vegan hair color. It describes its community as the #FoxFam and says it donates 15% of net profits to its communities and animal welfare.

Products and positioning

Vivid, vegan hair color that is DIY-ready and free from peroxide, ammonia, and PPD, with a purpose-driven beauty approach.

  • Resurrected Shampoo + Conditioner

    A color-safe, sulfate-free shampoo and conditioner duo enriched with amino acids and antioxidants to restore elasticity, protect hair, and soothe the scalp. It is free from parabens, sulfates, silicones, phthalates, and gluten, and is vegan and cruelty-free.

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