Arette

Arette is a tequila brand produced by Tequila ARETTE de Jalisco, a family-owned Mexican tequila operation associated with the Orendain family of Tequila, Jalisco. The family’s tequila-making history reaches back to the early twentieth century, while the Arette brand itself was introduced in 1986. Its production is centered at the El Llano distillery, a site in the city of Tequila where the Orendain family began producing tequila. The distillery building was rebuilt in 1978 and remains an important part of the brand’s identity and connection to the town’s tequila heritage. The name Arette is derived from Arete, the horse ridden by Mexican equestrian Humberto Mariles. At the 1948 Olympic Games, Mariles and Arete won one bronze and two gold medals in show jumping. The brand was launched in 1986 to commemorate that achievement, which is described as Mexico’s only Olympic gold-medal success in that discipline at the time of the brand’s creation. This origin gives Arette a distinctly Mexican sporting and national-cultural association rather than presenting it solely as a beverage label. Arette is made from 100% estate-grown agave. The agave is cultivated in fields near Tequila, Jalisco, and is characterized by relatively high fiber and comparatively low water content, attributes the producer associates with a fuller-bodied spirit. The Orendain family emphasizes continuity with traditional and artisanal production methods and describes its approach as prioritizing quality over production volume. The brand’s portfolio includes core Blanco, Reposado, and Añejo expressions, as well as the Artisanal Suave range. The Suave products use additional resting or maturation intended to produce a softer style: the Artisanal Blanco Suave is rested in steel tanks before bottling, while the Artisanal Añejo Suave is matured for at least 20 months. At the premium end, Arette Gran Clase Extra Añejo is produced in very limited quantities, with the referenced material stating that only 20 barrels are made annually and that the tequila rests for at least four years. Production and family leadership are closely linked. Eduardo and Jaime Orendain, grandsons of Don Eduardo, are identified as fifth-generation tequila producers and master distillers responsible for the modern Arette operation. Eduardo Orendain has also served as mayor of Tequila and as president of Mexico’s National Chamber for the Tequila Industry. In addition to Arette, Tequila ARETTE de Jalisco produces or has produced brands including Paladar, Agave De Oro, Gran Clase, Unique, El Gran Viejo, and Express. Detailed information on the brand’s distribution footprint, corporate ownership structure, financial performance, and current executive roster is not established in the supplied material.

Arette’s background is rooted in the Orendain family’s tequila-making activity in Tequila, Jalisco, which began in the early 1900s. The family’s historic production site is the El Llano distillery, located in the center of Tequila. The facility was rebuilt in 1978, preserving a location associated with the family’s long-standing participation in the tequila industry. The Arette label was introduced in 1986. Its name refers to Arete, the horse associated with Mexican Olympic show-jumper Humberto Mariles. At the 1948 Olympics, Mariles and Arete won two gold medals and one bronze medal in jumping. The brand was created to commemorate that sporting achievement and its importance in Mexican history. Modern Arette production is identified with Eduardo and Jaime Orendain, grandsons of Don Eduardo and representatives of the fifth generation of the family’s tequila-making tradition. Eduardo’s public roles have included mayor of Tequila and president of the National Chamber for the Tequila Industry. Their leadership connects the brand’s commercial production with both local civic life and the wider Mexican tequila trade. Arette states that it uses only 100% estate-grown agave cultivated near Tequila. The producer associates the local agave with relatively high fiber and low water content, contributing to a fuller-bodied spirit. The family’s stated philosophy favors quality and the preservation of artisanal methods over maximizing volume. The portfolio developed around Blanco, Reposado, and Añejo tequilas, later extending into Artisanal Suave expressions and the limited Gran Clase Extra Añejo. The Artisanal Suave range uses additional resting or aging steps, while Gran Clase Extra Añejo is described as a very small-production tequila rested for at least four years. Tequila ARETTE de Jalisco also produces other labels, including Paladar, Agave De Oro, Gran Clase, Unique, El Gran Viejo, and Express. The supplied sources do not establish a detailed chronology for those labels or provide verified information about Arette’s international sales, current corporate structure, or financial results.

• 1986

  Arette brand introduced

  [1]Arette (tequila)en.wikipedia.org

  Arette tequila was launched to commemorate the Olympic achievements of Mexican rider Humberto Mariles and his horse Arete.

• 1978

  El Llano distillery rebuilt

  [1]Arette (tequila)en.wikipedia.org

  The historic El Llano production building in central Tequila was rebuilt, retaining its role as the Orendain family’s principal historical production site.

• 1976

  Eduardo and Jaime Orendain take part in family leadership

  [1]Arette (tequila)en.wikipedia.org

  Eduardo and Jaime Orendain are identified as running the family tequila operation from 1976 and as fifth-generation tequila producers.

• 1900

  Orendain family tequila production begins

  [1]Arette (tequila)en.wikipedia.org

  The Orendain family’s tequila-making history begins in the early twentieth century in Tequila, Jalisco, at the site later associated with the El Llano distillery.

A family-produced, estate-agave tequila brand positioned around historic Tequila, Jalisco roots, traditional production practices, and a portfolio ranging from core expressions to limited premium aged tequila.

• Blanco tequila

  Arette Blanco

  The unaged core expression in the Arette range. It represents the brand’s 100% estate-agave approach in a style intended to show the character of the agave and the underlying distillate without extended barrel maturation.

• Reposado tequila

  Arette Reposado

  A rested tequila expression in the standard Arette portfolio. It sits between the Blanco and Añejo offerings, combining the brand’s estate-agave production with maturation characteristics associated with reposado tequila.

• Añejo tequila

  Arette Añejo

  The core aged expression of the Arette range. It extends the portfolio beyond Blanco and Reposado with a longer maturation profile while retaining the producer’s emphasis on traditional family methods and estate-grown agave.

• Artisanal tequila

  Arette Artisanal Blanco Suave

  A softer-style artisanal expression made from the brand’s 100% estate agave. The tequila is rested in steel tanks for six months before bottling, an unusual maturation or resting step emphasized in the product description.

• Artisanal reposado tequila

  Arette Artisanal Reposado Suave

  The reposado member of the Artisanal Suave range. It is presented as a softer artisanal variation on reposado tequila, produced within the Orendain family’s traditional estate-agave program.

• Artisanal añejo tequila

  Arette Artisanal Añejo Suave

  An aged artisanal expression in the Suave series. It is matured for a minimum of 20 months, giving it a longer resting period than the standard unaged and rested offerings while maintaining the series’ softer positioning.

• Extra añejo tequila

  Arette Gran Clase Extra Añejo

  A limited premium expression made in very small quantities. The supplied material states that production is limited to 20 barrels per year and that the tequila rests for at least four years before release.

1. 1Arette (tequila)en.wikipedia.org
2. 2Arette Tequila official websitetequilaarette.com