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Armaf is a UAE-based perfume brand under Sterling Perfumes, known for fragrance lines such as Club de Nuit and Odyssey.

Last updated September 15, 2026

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Overview

Armaf is a fragrance brand associated with Sterling Perfumes. According to the brand's About Us page, the journey began with Ali Fakhruddin's vision to build a company that creates success for everyone associated with it, and the Fakhruddin family founded Sterling Perfumes Industry seventeen years ago. The company states it has grown into one of the largest fragrance manufacturers and distributors, with a presence in 92 countries, and that Armaf has established itself as one of the leading perfume brands in the UAE. The official US site presents fragrance lines including Club de Nuit, Odyssey, Spartacus, Infusion, and Let's Move, with products spanning eau de parfum, extrait de parfum, eau de toilette, gift sets, and bath and body items.

History

According to the Armaf About Us page, the brand's journey is tied to Ali Fakhruddin's vision of establishing a company that creates success for itself and for everyone associated with it—suppliers, customers, and employees. The page states that seventeen years ago the Fakhruddin family founded Sterling Perfumes Industry, starting with production of about 250 pieces per day and growing to around 250,000 pieces per day. It describes the company as having become one of the largest fragrance manufacturers and distributors, with a presence in 92 countries, and states that Armaf has established itself as one of the leading perfume brands in the UAE, with ongoing expansion into the U.S. market.

Products and positioning

One of the leading perfume brands in the UAE, with global distribution and expansion into the U.S. market.

  • Club de Nuit

    A fragrance line listed on the Armaf official US site, including variants such as Club de Nuit Intense Man, Club de Nuit Untold, Club de Nuit Bling, Club de Nuit Woman, Club de Nuit Iconic, Club de Nuit Maleka, Club de Nuit Precieux 1 Extrait de Parfum, and Club de Nuit Intense Overdose.

  • Odyssey

    A fragrance line listed on the Armaf official US site, including variants such as Odyssey Nexus, Odyssey French Kiss, Odyssey Pink Pop EDP, Odyssey Li'chi Lush EDP, Odyssey Mandarin Sky, Odyssey Aqua, and Odyssey Mandarin Sky Elixir.

  • Infusion

    An Eau de Parfum described on the Armaf official site as a floral-green unisex fragrance with top notes of bergamot, Italian mandarin, and pink pepper; middle notes of lily of the valley, peony, black tea, and soft spices; and base notes of cedarwood and mate.

  • Spartacus EDP

    Listed on the Armaf official US site as an aromatic-woody-vanilla fragrance for men.

  • Let's Move

    A fragrance line listed on the Armaf official US site, including Let's Move Tango and Let's Move Salsa.

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