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Armin Strom

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Independent Swiss watchmaker producing hand-crafted mechanical timepieces with in-house movements.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Armin Strom is an independent Swiss watchmaker whose fully integrated Manufacture opened in Biel in 2009 under the leadership of watch enthusiast Serge Michel and master watchmaker Claude Greisler. The brand aims to create innovative, high-quality timepieces in-house, rooted in Swiss-German watchmaking tradition and elevated through self-developed movement concepts. Its watches embrace an openwork design approach the brand calls "transparent mechanics," and nearly all movement components are made in-house, with annual production deliberately limited.

History

Armin Strom's journey began in 2009 with the opening of its fully integrated Manufacture in Biel. Under the leadership of watch enthusiast Serge Michel and master watchmaker Claude Greisler, the goal was to create innovative, high-quality timepieces in-house, rooted in Swiss-German watchmaking tradition yet elevated through self-developed movement concepts. From day one the brand embraced an openwork design approach it calls "transparent mechanics," highlighting the labour, precision, and dedication poured into each piece. Today, Serge Michel, Claude Greisler and the team of watchmakers and finishing specialists make up the company, described as one of Switzerland's premier independent watch brands.

Products and positioning

One of Switzerland's premier independent watch brands, focused on in-house, hand-crafted mechanical timepieces with deliberately limited production.

  • Dual Time GMT Resonance

  • Gravity Equal Force

  • Mirrored Force Resonance

  • Minute Repeater Resonance

Recent events

  • Reported

    Armin Strom introduces the Tribute 1 watch[3]

    Armin Strom announced the introduction of the Tribute 1, a new timepiece that reinterprets the classic dress watch.

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