As World Tech
Beninese technology company designing and manufacturing smart devices and IT equipment under the Asuka Spirit brand.
Last updated September 28, 2026
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Overview
As World Tech is a Beninese technology company specializing in the design and manufacture of innovative technology products, including smart watches, connected eyewear, computers, mobile phones, and high-tech accessories. Founded in 2021 by Richard Odjrado, the company aims to make modern technologies accessible and to promote Asuka Spirit, an African brand capable of serving both the African and international markets. The company's flagship consumer brand, Asuka Spirit, markets itself as "the number one African brand of equipment," offering computers, connected glasses, smart watches, and services and solutions designed for Africa and built to last. Its computer lines are divided into REVO CORP, aimed at professionals and enterprises requiring robustness, performance, and reliability in intensive environments, and REVO FREE, a lighter, more accessible line for students, creatives, and everyday users. The wearables portfolio includes connected glasses that combine contemporary African style with embedded technology such as notifications, audio, photos, videos, AI, and navigation, as well as smart watches focused on health tracking, smart alerts, and long battery life for active Africans. As World Tech also operates Dr ASUKA, a registered trademark dedicated to bringing international-standard professionalism to the repair and maintenance of electronic equipment. Its service offerings include AS Pay, which removes the price barrier through immediate financing via the customer's bank with progressive repayment, and Assuk Assur, a partnership with SUNU Assurances that covers breakage, theft, damage, and power surges, with repair or replacement. Beyond products, the company has pursued digital inclusion initiatives in Benin. On 7 September 2023, it held a press conference at the Azalai Hotel in Cotonou to launch the Bénin Connecté program, structured around three sub-components: "Étudiants Asuka," "Travailleurs Asuka," and "Artisans Asuka." The program aims to give 120,000 students, 300,000 artisans, and more than one million public and private sector workers the possibility of acquiring laptops on credit with internet connection and digital accessories. The company has received support from Beninese public figures and ministers, including Abdoulaye Bio Tchané, Romuald Wadagni, Modeste Kérékou, Aurélie Adam Soule Zoumarou, and Shadiya Alimatou Assouman. In 2025, it concluded a strategic partnership with Club DSI Bénin on the occasion of the fifth edition of the DSI Awards.
History
As World Tech was founded in 2021 by Richard Odjrado. The founding idea emerged from a personal experience: after having his phone stolen in a nightclub in Cotonou, Odjrado observed the absence of anti-theft solutions for mobile phones. Seeking a solution to this problem, he created the As Watch anti-theft watches. This initiative marked the beginning of the startup As World Tech, officially launched in June 2021. The company distinguished itself by its desire to make modern technology products accessible while highlighting innovative solutions adapted to the needs of the local population. On 7 September 2023, As World Tech organized a press conference at the Azalai Hotel in Cotonou to announce the launch of the Bénin Connecté program to the Beninese population. The program has three sub-components: "Étudiants Asuka," "Travailleurs Asuka," and "Artisans Asuka." Its objective is to offer 120,000 students, 300,000 artisans, and more than one million public and private sector workers the possibility of acquiring laptops on credit with an internet connection and digital accessories. The initiative aims to strengthen access to technology and foster digital inclusion across Benin. As World Tech benefits from the support of Beninese public figures and ministers. In particular, ministers Abdoulaye Bio Tchané (Minister of State for Planning and Coordination of Government Action), Romuald Wadagni (Minister of State for Economy and Finance), Modeste Kérékou (Minister of Small and Medium Enterprises and Employment Promotion), Aurélie Adam Soule Zoumarou (Minister of Digital and Digitalization), and Shadiya Alimatou Assouman (Minister of Commerce and Industry) have expressed their support for the company's initiatives. These institutional supports testify to the growing impact of As World Tech on Benin's digital economy. In 2025, the company concluded a strategic partnership with Club DSI Bénin on the occasion of the fifth edition of the DSI Awards, a competition that aims to highlight and reward the behind-the-scenes actors who design digital solutions transforming daily life. Today, As World Tech designs and manufactures technology products under its Asuka Spirit brand, including smart watches, connected glasses, computers, mobile phones, and high-tech accessories. Its computer range is split between REVO CORP for professionals and enterprises and REVO FREE for the general public and students. The company also operates Dr ASUKA, a registered trademark focused on repair and maintenance of electronic equipment, alongside service offerings such as AS Pay financing and Assuk Assur insurance in partnership with SUNU Assurances.
As World Tech officially launched by Richard Odjrado, following the creation of As Watch anti-theft watches.
Press conference at Azalai Hotel in Cotonou to launch the Bénin Connecté program.
Strategic partnership with Club DSI Bénin at the fifth DSI Awards.
Products and positioning
An African technology brand making modern devices accessible to African and international markets, with products designed for Africa and built to last.
Asuka Spirit REVO CORP computers
Professional and enterprise computer range built for robustness, performance, and reliability in intensive environments.
Asuka Spirit REVO FREE computers
Light, accessible, and powerful computer range for students, creatives, and everyday users.
Asuka connected glasses
Smart eyewear merging contemporary African style with embedded technology: notifications, audio, photos, videos, AI, and navigation.
Asuka smart watches
Smart watches for the active African, with health tracking, smart alerts, and long battery life.
Dr ASUKA repair and maintenance
Registered trademark dedicated to international-standard professionalism in the repair and maintenance of electronic equipment.
AS Pay
Financing service removing the price barrier through immediate financing via the customer's bank with progressive repayment.
Assuk Assur
Insurance in partnership with SUNU Assurances covering breakage, theft, damage, and power surges, with repair or replacement.
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