A.S.A.B

A.S.A.B (pronounced "A-Sabu") is a Japanese record label established in April 2019 as a "music community label" under Avex Music Creative, a subsidiary of the Avex Group. The label's name is an abbreviation of "A Sound As BLUE," with each letter carrying specific meanings: "A" for Aoyama Area, "S" for Sound (healthy and complete), "A" for Alternative, and "B" for Blue chip and Blue ocean. It was created to respond to a transforming music business by going beyond traditional label operations, forming communities with partners across various fields and engaging in artist agency, songwriter management, live and festival production, and owned media development, with the goal of spreading music culture globally. The label inherited the RZ catalog number series from rhythm zone, the Avex imprint where several of its artists, including Toki Asako, had previously been signed. A.S.A.B's roster includes a diverse range of Japanese artists such as Ohashi Trio, SIRUP, MONKEY MAJIK, Eito, Chilli Beans., Atarayo, Keina Suda, Sato Chiaki, SORANE, KERENMI, kojikoji, muque, Paledusk, Karanoah, THE CHARM PARK, MIYUNA, AmPm, Gorilla Attack, and MONDO GROSSO. Many of these artists transferred from other labels within and outside Avex, including rhythm zone, cutting edge, binyl records, TOY'S FACTORY, EMI Records, unBORDE, SPEEDSTAR RECORDS, and Broth Works. In December 2020, Eito became the first A.S.A.B artist to appear on NHK's annual New Year's Eve music special, Kohaku Uta Gassen. The label continues to release music videos, news, and artist content through its official website and social media channels, including X (formerly Twitter), Facebook, Instagram, and YouTube.

A.S.A.B was established in April 2019 as a "music community label" under Avex Music Creative, a company within the Avex Group. The label was created in response to a period of transformation in the music business, aiming to operate not only as a traditional record label but also to form communities with partners from various external fields. Its activities include artist agency, management of songwriters, production of live events and festivals, and development of owned media, with the overarching goal of expanding music culture globally. The name A.S.A.B is an abbreviation of "A Sound As BLUE." Each letter is imbued with meaning: "A" stands for Aoyama Area, "S" for Sound (healthy and complete), "A" for Alternative, and "B" for Blue chip and Blue ocean. The label's catalog numbers continue the RZ series previously used by rhythm zone, an Avex imprint where several of its early artists, such as Toki Asako, had been signed. From its inception, A.S.A.B gathered a roster of artists, many of whom transferred from other labels. Ohashi Trio, Toki Asako, THE CHARM PARK, and SIRUP joined in 2019, with the first three moving from rhythm zone. In 2020, Eito, Gorilla Attack, AmPm (from rhythm zone), and MONKEY MAJIK (from binyl records) joined. Eito achieved a milestone on December 31, 2020, becoming the first A.S.A.B artist to appear on NHK's Kohaku Uta Gassen. In 2021, MONDO GROSSO (from cutting edge) and Chilli Beans. joined. The year 2022 saw the addition of Atarayo, KERENMI (from TOY'S FACTORY), kojikoji (also with Broth Works), Sato Chiaki (from EMI Records), and SORANE (from SPEEDSTAR RECORDS, also with Broth Works). muque joined in 2023, Keina Suda (from unBORDE) in 2024, and Karanoah and Paledusk in 2025. The label maintains an active online presence through its official website, which features news, artist profiles, music videos, and other content, as well as social media accounts on X, Facebook, Instagram, and YouTube.

• A.S.A.B established as a music community label under Avex Music Creative.

• Ohashi Trio, Toki Asako, THE CHARM PARK, and SIRUP join the label.

• Eito, Gorilla Attack, AmPm, and MONKEY MAJIK join the label.

• Eito becomes the first A.S.A.B artist to appear on NHK Kohaku Uta Gassen.

• MONDO GROSSO and Chilli Beans. join the label.

• Atarayo, KERENMI, kojikoji, Sato Chiaki, and SORANE join the label.

• muque joins the label.

• Keina Suda joins the label.

• Karanoah and Paledusk join the label.

A music community label that goes beyond traditional record label functions, forming partnerships across industries and developing artist agency, live production, and owned media.

• Music recordings (CD, digital)

• Music videos

• Live events and festivals

1. 1A.S.A.B Lebel Websiteasab.online
2. 2A.S.A.B - Wikipediaja.wikipedia.org
3. 3A.S.A.B - Wikidatawikidata.org